The charm and soul of Puerto Vallarta

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Nestled between the turquoise waters of the Pacific Ocean and the lush slopes of the Sierra Madre Occidental, Puerto Vallarta is a place where authentic Mexico reveals itself in all its richness. A city of history, contrasts, and light, it seamlessly blends colonial heritage, vibrant nature, and contemporary energy.


 A rich and colourful past

Once a modest merchant port in the 19th century, Puerto Vallarta first captivated Mexico’s elite with its gentle climate and scenic coastline. Summer villas, shaded patios, and cobbled streets gradually shaped the timeless charm of its historic center. Even today, as you wander through the old town, past baroque churches, art galleries, and whitewashed façades, the spirit of the past lingers at every turn.

 

A destination to suit all tastes

Here, everyone finds their rhythm. Ocean lovers can swim with dolphins, dive among coral reefs, or watch humpback whales that migrate along the coast between December and March. Others may prefer the thrill of the jungle, hiking or mountain biking through rugged trails, or soaring above the canopy on a zipline.

 

El Malecon   Puerto Vallarta
El Malecon

A gastronomic paradise

Puerto Vallarta also boasts a vibrant culinary scene that has earned international acclaim. From market stalls to fine dining, local flavors unfold with daring creativity, blending Mexican tradition with global influence. Every November, the International Gourmet Festival celebrates this explosion of tastes and aromas.

 

Must-see beaches

Playa Caballo Puerto Vallarta
Playa Caballo

Puerto Vallarta is home to some of the most stunning beaches in the world. Among the most iconic is Las Caletas, a private beach where crystal-clear waters meet lush mountainous terrain. Playa Caballo, Yelapa, and Majahuitas are secluded coves offering golden sand and hidden waterfalls, while the Marietas Islands, a protected marine reserve, are teeming with exotic sea life.

 

International recognition

Puerto Vallarta’s commitment to sustainable tourism and the celebration of its culture has earned it global recognition. The city continues to receive praise for its innovative tourism initiatives and its ability to offer visitors a truly authentic and enriching experience.

 

Puerto Vallarta is a meeting point—between the land and the sea, the past and the present, the traveler and the unexpected. You linger for the beaches, but stay for the energy and the art of slow living. Here, everything seems designed to invite you to pause, to listen, to savor. And in the glimmer of the Pacific or the hush of a cobbled alley, you may just carry something home with you: the feeling of being fully, unmistakably alive.

Photos credit: Visit Puerto Vallarta

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