{"id":212430,"date":"2021-05-03T22:19:07","date_gmt":"2021-05-03T20:19:07","guid":{"rendered":"https:\/\/test.visit-latin-america.com\/?p=212430"},"modified":"2024-12-19T22:02:12","modified_gmt":"2024-12-19T20:02:12","slug":"colombia-positions-itself-as-the-most-welcoming-place-on-earth","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/colombia-positions-itself-as-the-most-welcoming-place-on-earth\/","title":{"rendered":"Colombia positions itself as &#8220;the most welcoming place on earth\u201d"},"content":{"rendered":"\n<p>ProColombia announces the launch of a new promotional campaign for the country: &#8220;the most welcoming place on earth&#8221;. This long-term positioning will be used in commercial and marketing communication campaigns to inspire future business and leisure travel, foreign investment and strengthen export promotion.<\/p>\n\n\n\n<p>This campaign is the result of a survey conducted via questionnaires and focus groups with Colombians and international travellers. These studies highlighted the essence of the Colombian people: their warmth and friendliness.<\/p>\n\n\n\n<p>&#8220;Making travellers feel at home is easy in Colombia, because warmth, service and empathy are part of our DNA. This message gives us the opportunity to send a consistent message to the world about our country and, most importantly, about the people,&#8221; said Flavia Santoro, president of ProColombia.&#8221; Like the rest of the world, 2020 has been a year in which Colombia has faced exceptional circumstances, but through the difficulties we have also witnessed the best of Colombians and that is what this campaign represents.&#8221;<\/p>\n\n\n\n<p>This communication campaign comes at a time when the external promotion of Colombia has become more important than ever. There is a need to strengthen and promote the working networks that are essential for Colombia&#8217;s economic recovery. The impact indicators are related to the arrival of investment projects and international travellers, as well as the export of non-mining and non-energy products and services.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Changes in the perception of Colombia in the world<\/h4>\n\n\n\n<p>Colombia is poised to become one of this year&#8217;s top destinations and is already appearing on top travel lists, such as the New York Times&#8217; &#8220;52 Places to Love in 2021&#8221;, among others. For environmentally conscious travellers in the US, Colombia is the second most biodiverse country in the world, with 10% of the Earth&#8217;s flora and fauna. The country also recently became a founding member of the Coalition for the Future of Tourism, with international organisations such as Green Destinations, Tourism Cares and The Travel Foundation.<\/p>\n\n\n\n<p><em>Source&nbsp;: ProColombia<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Colombia the most welcoming place on earth for a meetings industry - Colombia Travel\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/sUyJADtQGhg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colombia stands out as the world\u2019s most welcoming country, celebrated for its hospitality, cultural richness, and unique destinations<\/p>\n","protected":false},"author":1,"featured_media":212424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783,8183],"tags":[8249,7720,8026,8250,8251],"class_list":["post-212430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-latam-news-en","tag-best-destination","tag-colombia-2","tag-culture","tag-friendly","tag-welcoming"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/212430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=212430"}],"version-history":[{"count":2,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/212430\/revisions"}],"predecessor-version":[{"id":232547,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/212430\/revisions\/232547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/212424"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=212430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=212430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=212430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}