The “Panama vive por mas” campaign<\/a> was designed to highlight Panama’s cultural, historical and natural wealth<\/strong>. Through a short film, it captured the essence of the country, showcasing its breathtaking landscapes, warm-hearted people and age-old traditions. The message is clear: Panama has much more to offer than meets the eye<\/strong>.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n At the 6th edition of the UNWTO Tourism Video Competition<\/a>, which took place from 16 to 20 October 2023, the “Panama vive por mas<\/strong>” campaign short film was singled out from among the many entries from all over the world. It was the only short film to win in both categories: “Promotion and Decade of Action” and “Exceptional Stories of Sustainable Tourism”<\/strong>. This double recognition is the fruit of a lot of hard work on the part of the Panama Tourism Authority and all those involved in creating this campaign.<\/p>\n\n\n\n <\/p>\n\n\n\n The highlighting of this campaign by the UNWTO gives Panama increased international visibility<\/strong>. It’s an opportunity for the country to reinforce its image as a must-see destination in Central America<\/strong> and attract more travellers. It also demonstrates the importance of creating quality content to highlight<\/strong> a destination’s assets.<\/p>\n\n\n\n \u00a0The “Panama vive por mas” campaign is a perfect example of how a well thought-out and executed initiative can have a significant impact on promoting a destination. With this recognition from the UNWTO, Panama<\/a> is well on the way to consolidating its position as a leading tourist destinatio<\/strong>n.<\/p>\n\n\n\nWell-deserved recognition at a major event<\/strong><\/h2>\n\n\n
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The impact of the recognition<\/strong><\/h2>\n\n\n\n