{"id":218006,"date":"2023-11-07T19:28:16","date_gmt":"2023-11-07T18:28:16","guid":{"rendered":"https:\/\/test.visit-latin-america.com\/?p=218006"},"modified":"2024-12-16T21:35:38","modified_gmt":"2024-12-16T19:35:38","slug":"tourism-in-colombia-guajira-sets-its-sights-on-2026","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/tourism-in-colombia-guajira-sets-its-sights-on-2026\/","title":{"rendered":"Tourism in Colombia: Guajira sets its sights on 2026"},"content":{"rendered":"\n<p>Guajira, a Colombian region located in the north-east of the country, is an emerging tourist region that should become a leading destination in the next few years thanks to significant investment by the Ministry of Trade, Industry and Tourism and the National Tourism Fund (<a href=\"https:\/\/fontur.com.co\/\" target=\"_blank\" rel=\"noopener\">Fontur<\/a>).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image wp-image-217994\">\n<figure class=\"alignright is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"556\" height=\"200\" src=\"https:\/\/test.visit-latin-america.com\/wp-content\/uploads\/2023\/11\/Playa-Dorada-y-Playa-del-Pilon-de-Azucar-Guajira-11-red.jpg\" alt=\"Playa Dorada y Playa del Pilon de Azucar, Guajira (Cr\u00e9dit : S\u00e9bastien Walkowiak)\" class=\"wp-image-217994\" style=\"width:384px;height:auto\" srcset=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2023\/11\/Playa-Dorada-y-Playa-del-Pilon-de-Azucar-Guajira-11-red.jpg 556w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2023\/11\/Playa-Dorada-y-Playa-del-Pilon-de-Azucar-Guajira-11-red-300x108.jpg 300w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><figcaption class=\"wp-element-caption\">Playa Dorada y Playa del Pilon de Azucar, Guajira (Credit: S\u00e9bastien Walkowiak)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>This investment of more than 7,120 million Colombian Pesos is part of <a href=\"https:\/\/test.visit-latin-america.com\/colombia-colombia-el-pais-de-la-belleza-the-new-narrative-for-the-country-brand\/?lang=en\" target=\"_blank\" rel=\"noopener\">the new narrative of the country brand &#8220;Colombia, el pa\u00eds de la belleza&#8221; (Colombia, the land of beauty)<\/a>, which <strong>aims to attract at least 7.5 million tourists by 2026<\/strong>. Guajira, with its natural and cultural beauty, is <strong>one of the new destinations highlighted by this campaign,<\/strong> which also includes the Amazon, Orinoco, the Pacific coast and navigation on the Magdalena river.<\/p>\n\n\n\n<p>A total of <strong>11 projects have been approved to promote the region<\/strong>. The aim is to <strong>highlight the richness of La Guajira <\/strong>and <strong>develop authentic and transformative experiences<\/strong> for visitors.<\/p>\n\n\n<div class=\"wp-block-image wp-image-217996\">\n<figure class=\"alignleft is-resized\"><img decoding=\"async\" width=\"400\" height=\"226\" src=\"https:\/\/test.visit-latin-america.com\/wp-content\/uploads\/2023\/11\/Salinas-de-Manaure-Guajira-Foto-Sebastien-Walkowiak-12-red.jpg\" alt=\"Salinas de Manaure, Guajira (Credit: S\u00e9bastien Walkowiak)\" class=\"wp-image-217996\" style=\"width:356px;height:auto\" srcset=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2023\/11\/Salinas-de-Manaure-Guajira-Foto-Sebastien-Walkowiak-12-red.jpg 400w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2023\/11\/Salinas-de-Manaure-Guajira-Foto-Sebastien-Walkowiak-12-red-300x170.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\">Salinas de Manaure, Guajira (Credit: S\u00e9bastien Walkowiak)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>La Guajira, with its desert landscapes, pristine beaches and indigenous Wayuu community &#8211; the largest in South America &#8211; offers unique tourism potential. The recent investment is aimed at strengthening this offering, by <strong>creating infrastructure<\/strong> to improve regional road and river connectivity, <strong>promoting the region<\/strong> through marketing initiatives and <strong>improving tourism competitiveness.<\/strong><\/p>\n\n\n\n<p>Speaking at the IV Anato Tourism Congress held in Rioacha, <strong>Arturo Bravo, Deputy Minister of Tourism<\/strong>, said: &#8220;We are promoting the department of La Guajira as a national and international tourist destination through the implementation of infrastructure works, the promotion of tourist attractions, beach management and beach certification. With this work, we aim to generate a direct impact on the economic, social and cultural development of the area&#8221;. Indeed, this investment should significantly benefit local communities in terms of job creation, stimulation of local economic development and cultural preservation, thus promoting equitable and sustainable growth in the region.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This initiative is not just about promoting tourism; it is also about attracting foreign investment and strengthening <a href=\"https:\/\/test.visit-latin-america.com\/colombia\/?lang=en\" target=\"_blank\" rel=\"noopener\">Colombia<\/a>&#8216;s trade links with the rest of the world. Guajira is ready to position itself as a must-see destination for travellers in search of beauty, culture and adventure.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u00bfPlaneas visitar La Guajira? Conoce los planes que puedes realizar en este m\u00e1gico destino.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/bwpQpaY1nOA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Guajira in Colombia sets ambitious goals for 2026, combining tourism development with the preservation of its rich natural and cultural heritage.<\/p>\n","protected":false},"author":1,"featured_media":217993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783,8183],"tags":[8044,11666,19564,8562,8089,8219,7720,11667,9910,7824,10561,11511,11668,8091,11669,11670,9915,10980,11671,9918,7556,7558,11109,10329,10987,11672,7568,11673,7633,11674,8147,7639,17213,17212,11675,11676,11677],"class_list":["post-218006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-latam-news-en","tag-adventure","tag-adventure-tourism","tag-latin-america-en","tag-anato-2","tag-authentic-experience","tag-biodiversity","tag-colombia-2","tag-colombia-belleza-2","tag-country-brand","tag-cultural-tourism","tag-desert-2","tag-destination-2023-2","tag-destination-2026-2","tag-ecotourism","tag-emerging-tourism","tag-fontur-investment","tag-foreign-investment","tag-indigenous-community","tag-international-trade","tag-la-guajira-2","tag-latam-2","tag-latin-america","tag-ministry-of-trade","tag-natural-beauty","tag-pristine-beaches","tag-riohacha-2","tag-south-america","tag-sustainable-growth","tag-sustainable-tourism","tag-tourism-development","tag-tourism-infrastructure","tag-tourism-promotion","tag-tourisme-culturel-en","tag-tourisme-durable-en","tag-tourist-appeal","tag-wayuu-2","tag-wayuu-culture"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/218006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=218006"}],"version-history":[{"count":3,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/218006\/revisions"}],"predecessor-version":[{"id":231758,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/218006\/revisions\/231758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/217993"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=218006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=218006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=218006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}