{"id":218983,"date":"2024-01-24T19:24:02","date_gmt":"2024-01-24T18:24:02","guid":{"rendered":"https:\/\/test.visit-latin-america.com\/?p=218983"},"modified":"2024-12-16T18:28:45","modified_gmt":"2024-12-16T16:28:45","slug":"peru-wow-perus-new-tourism-promotion-campaign","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/peru-wow-perus-new-tourism-promotion-campaign\/","title":{"rendered":"Per\u00fa Wow: Peru&#8217;s new tourism promotion campaign"},"content":{"rendered":"\n<p><a href=\"https:\/\/test.visit-latin-america.com\/peru\/?lang=en\" target=\"_blank\" rel=\"noopener\">Peru<\/a>, a country of inexhaustible natural and cultural wonders, is launching its new international tourism promotion campaign, entitled &#8220;Per\u00fa Wow&#8221;. The aim of this initiative is to capture and share the essence of Peru, a country that never ceases to surprise and amaze its visitors.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0\u00a0<strong>&#8220;Per\u00fa Wow&#8221;: a tribute to Peruvian beauty <\/strong><\/h2>\n\n\n\n<p>The <strong>&#8220;Per\u00fa Wow&#8221;<\/strong> campaign is <strong>a celebration of the country&#8217;s diversity and richness<\/strong>. It highlights emblematic sites such as Machu Picchu, <a href=\"https:\/\/test.visit-latin-america.com\/puno-a-journey-between-andean-culture-and-natural-wonders-in-peru\/?lang=en\" target=\"_blank\" rel=\"noopener\">the floating islands of the Uros<\/a>, <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/test.visit-latin-america.com\/kuelap-perus-mysterious-fortress-prepares-to-reopen\/?lang=en\">Ku\u00e9lap<\/a>, Choquequirao, the Amazon rainforest, <a href=\"https:\/\/test.visit-latin-america.com\/arequipa-perus-splendour-and-must-sees\/?lang=en\" target=\"_blank\" rel=\"noopener\">the city of Arequipa<\/a>, Lima&#8217;s Historic Centre and the Gocta cataract.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h5 class=\"wp-block-heading\"><em>&#8220;Per\u00fa Wow appeals to the expression of astonishment, surprise and emotion that Peru arouses in its visitors, leaving us speechless and wanting to discover more of its places, experiences, culture and gastronomy&#8221;, said the Minister of Foreign Trade and Tourism, <strong>Juan Carlos Mathews<\/strong>.<\/em><\/h5>\n<\/blockquote>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Promotional strategy and international impact <\/strong><\/h2>\n\n\n\n<p>The campaign aims to reach <strong>a broad international audience<\/strong>, with <strong>promotional activities<\/strong> in key countries such as <strong>the United States, Mexico, Chile, Colombia, Brazil, Argentina, Spain, France and Germany<\/strong>. It is characterised by an integral approach, combining advertising, events and collaborations with tourism influencers, to generate considerable impact and <strong>reinforce Peru&#8217;s image as a leading tourist destination<\/strong>.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Innovative and engaging storytelling <\/strong><\/h3>\n\n\n\n<p>The campaign&#8217;s main clip, unveiled at the <em>Feria Internacional de Turismo<\/em> (FITUR) 2024 in Madrid, tells the fictional story of two astronauts who, from space, are dazzled by Peru&#8217;s landscapes and historic monuments. This <strong>original narrative symbolises Peru&#8217;s universal fascination<\/strong>, inviting viewers to enjoy their own unique experiences in the country.<\/p>\n\n\n\n<p>The &#8220;<em> Per\u00fa Wow <\/em>&#8221; campaign is <strong>an invitation to discover and marvel at the treasures of Peru<\/strong>. Every visitor is invited to enjoy a unique adventure, where culture, nature and gastronomy come together to create unforgettable experiences. With its breathtaking landscapes, fascinating historical sites and rich culinary culture, Peru promises not only to surprise, but also to enchant and inspire.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"PER\u00da WOW | versi\u00f3n ingl\u00e9s\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/qFJMN-BOXMQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Explore &#8220;WOW Peru,&#8221; the new campaign showcasing Peru&#8217;s cultural and natural treasures to captivate travelers worldwide<\/p>\n","protected":false},"author":1,"featured_media":231629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783,8183],"tags":[13099,9903,19564,10360,13100,13101,8766,10598,8091,13102,13103,11599,13104,13105,13106,13107,10103,7556,7558,17218,8237,17214,7872,9220,13108,13109,13110,13111,7568,7633,7571,13112,13113,7893,7639,19961,17212,7578,13114,11090,20667,13115,13116],"class_list":["post-218983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-latam-news-en","tag-adventure-peru","tag-amazonia","tag-latin-america-en","tag-arequipa-2","tag-beauty-peru","tag-biodiversity-peru","tag-choquequirao-2","tag-destination2024-2","tag-ecotourism","tag-exploration-peru","tag-fitur-2024-2","tag-gastronomy-peru","tag-gocta-2","tag-historical-sites","tag-innovative-storytelling","tag-international-impact","tag-kuelap-2","tag-latam-2","tag-latin-america","tag-lima-en","tag-lima","tag-machu-picchu-en","tag-machu-picchu-2","tag-madrid-2","tag-marketing-strategy","tag-peru-wow","tag-peruvian-culture","tag-peruvian-destinations","tag-south-america","tag-sustainable-tourism","tag-tourism","tag-tourism-campaign","tag-tourism-experience","tag-tourism-peru","tag-tourism-promotion","tag-tourism-en","tag-tourisme-durable-en","tag-travel","tag-travel-peru","tag-uros-2","tag-travel-en","tag-wonders-of-peru","tag-wow-peru-2"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/218983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=218983"}],"version-history":[{"count":3,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/218983\/revisions"}],"predecessor-version":[{"id":231631,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/218983\/revisions\/231631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/231629"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=218983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=218983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=218983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}