{"id":219474,"date":"2024-03-06T23:08:01","date_gmt":"2024-03-06T22:08:01","guid":{"rendered":"https:\/\/test.visit-latin-america.com\/?p=219474"},"modified":"2024-12-13T23:34:28","modified_gmt":"2024-12-13T21:34:28","slug":"itb-berlin-2024-a-bright-horizon-for-tourism","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/itb-berlin-2024-a-bright-horizon-for-tourism\/","title":{"rendered":"ITB Berlin 2024: A bright horizon for tourism"},"content":{"rendered":"\n<p>The 2024 edition of <a href=\"https:\/\/www.itb.com\/\" target=\"_blank\" rel=\"noopener\">ITB Berlin<\/a>, the world&#8217;s leading tourism trade fair, kicked off yesterday, signalling a watershed moment for the travel industry with an exceptional turnout of <strong>over 5,500 exhibitors from 170 countries. From 5 to 7 March<\/strong>, the Berlin exhibition centre will be transformed into a dynamic hub for tourism professionals, illustrating a robust recovery and renewed optimism for the future of the sector.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Record International Participation<\/strong><\/h2>\n\n\n<div class=\"wp-block-image wp-image-219465\">\n<figure class=\"alignright\"><img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"242\" src=\"https:\/\/test.visit-latin-america.com\/wp-content\/uploads\/2024\/03\/1709661283101-red.jpg\" alt=\"(Cr\u00e9dit : PromPeru)\" class=\"wp-image-219465\" srcset=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2024\/03\/1709661283101-red.jpg 400w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2024\/03\/1709661283101-red-300x182.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\">(Credit: PromPeru)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Occupying <strong>150,000 square metres of exhibition space and with 87% international participants<\/strong>, ITB Berlin 2024 demonstrates unprecedented optimism for the future of tourism. The event is a showcase for the renaissance and vigour of the travel market, <strong>surpassing pre-pandemic levels<\/strong>. <strong>All the Latin American countries have responded<\/strong>, and are represented in pavilions 22 and 23 of the show.<\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Towards a united and sustainable future<\/strong><\/h2>\n\n\n\n<p><strong>The debates and panels at ITB Berlin highlight the crucial challenges facing the sector<\/strong>, including climate change, energy crises and the advance of artificial intelligence. The importance of cross-sector collaboration is underlined, calling for a green transition supported by adequate policies and funding.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image wp-image-219467\">\n<figure class=\"alignleft\"><img decoding=\"async\" width=\"400\" height=\"225\" src=\"https:\/\/test.visit-latin-america.com\/wp-content\/uploads\/2024\/03\/ITB-Berlin-Julia-Simpson-red.jpg\" alt=\"Julia Simpson, PDG du WTTC (D.R.)\" class=\"wp-image-219467\" srcset=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2024\/03\/ITB-Berlin-Julia-Simpson-red.jpg 400w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2024\/03\/ITB-Berlin-Julia-Simpson-red-300x169.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\">Julia Simpson, CEO of the WTTC (D.R.)<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Julia Simpson, CEO of the World Travel &amp; Tourism Council<\/strong>, said at the opening ceremony: <em>&#8220;The travel and tourism sector is expected to account for more than one in nine jobs worldwide by 2033, contributing 11.6% of global GDP. This next decade will see tourism grow twice as fast as the global economy.&#8221;<\/em><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>Our article: <a href=\"https:\/\/test.visit-latin-america.com\/tourism-in-latin-america-record-growth-for-2024\/?lang=en\" target=\"_blank\" rel=\"noopener\">Tourism in Latin America , Record growth for 2024<\/a><\/em><\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Innovation and sustainability at the heart of exchanges<\/strong><\/h3>\n\n\n\n<p>The ITB Berlin 2024 serves as a stage for the latest innovations in mobility, travel technology and cruises. <strong>The ITB Convention<\/strong>, a forum of expertise, <strong>explores global trends and promotes best practice to shape the future of tourism<\/strong>. Prestigious speakers such as Booking.com, TUI, Phocuswright and Google share their visions to <strong>guide the sector towards a more responsible and inclusive future<\/strong>.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>ITB Berlin 2024 outlines the path towards <strong>a future where travel is synonymous with engagement, innovation and international solidarity<\/strong>, marking a turning point for global tourism towards an era of sustainable growth and global cooperation.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The State of the Travel Industry\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/hOc2S6C6lZg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>ITB Berlin 2024 heralds a bright future for global tourism. Explore the trends and opportunities showcased at this flagship event.<\/p>\n","protected":false},"author":1,"featured_media":223918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783,8183],"tags":[19564,13220,13883,9363,13884,13885,10598,10040,13886,13887,10045,13888,13889,13890,13891,13892,13230,7556,7558,13893,13894,13895,7889,8608,13896,11044,13897,7573,13898,10064,13899,13900,13901,13902,8471],"class_list":["post-219474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-latam-news-en","tag-latin-america-en","tag-artificial-intelligence","tag-booking-com-2","tag-climate-change","tag-cross-sector-cooperation","tag-cruises","tag-destination2024-2","tag-future-of-tourism","tag-global-engagement","tag-global-gdp","tag-global-tourism","tag-google-2","tag-green-transition","tag-international-exhibitors","tag-itb-berlin-2024-2","tag-itb-convention","tag-julia-simpson-2","tag-latam-2","tag-latin-america","tag-pavilions-22-and-23","tag-phocuswright-2","tag-post-pandemic-recovery","tag-responsible-tourism","tag-sustainability","tag-sustainable-mobility","tag-sustainable-practices","tag-tourism-employment","tag-tourism-growth","tag-tourism2024","tag-travel-industry","tag-travel-innovation","tag-travel-market","tag-travel-technology","tag-tui-2","tag-wttc-2"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/219474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=219474"}],"version-history":[{"count":4,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/219474\/revisions"}],"predecessor-version":[{"id":231535,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/219474\/revisions\/231535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/223918"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=219474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=219474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=219474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}