{"id":224768,"date":"2024-10-22T00:30:22","date_gmt":"2024-10-21T22:30:22","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=224768"},"modified":"2024-12-26T21:28:00","modified_gmt":"2024-12-26T19:28:00","slug":"trip-com-2024-report-traveller-trends-and-expectations-in-sustainable-tourism","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/trip-com-2024-report-traveller-trends-and-expectations-in-sustainable-tourism\/","title":{"rendered":"Trip.com 2024 Report: Traveller Trends and Expectations in Sustainable Tourism"},"content":{"rendered":"\n

The Trip.com Group Sustainable Travel Consumer Report 2024<\/strong> highlights the changing consumer expectations of sustainable tourism and offers a clear insight into the challenges and opportunities this growing sector presents to the travel industry. The report is the result of a survey of 9,867 people in 109 countries.<\/p>\n\n\n\n

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A Change in Global Mindset<\/strong><\/h3>\n\n\n\n

The report reveals that an overwhelming majority of travellers worldwide (92%) recognise the importance of sustainable tourism, a trend that has been growing rapidly since the pandemic. For travellers, access to information about sustainable travel options is now seen as a consumer right<\/strong>, rather than just an added benefit. This marks a fundamental change in the way travellers perceive the environmental and social impact of their holiday choices.<\/p>\n\n\n\n

However, a gap remains between awareness and concrete action. Some 56.9% of travellers<\/strong> say they have actually opted for sustainable travel, while 48%<\/strong> say they do not fully understand what this entails. This lack of clarity underlines the importance of education and information to help consumers make informed choices.<\/p>\n\n\n\n

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The different regional priorities<\/strong><\/h3>\n\n\n\n

The report shows that motivations for sustainable tourism vary by region. Consumers in Asia-Pacific (APAC)<\/strong> and Latin America (LATAM)<\/strong> are primarily motivated by environmental protection, with 47.2%<\/strong> of respondents in these regions placing the environment at the top of their priorities. In contrast, travellers from Europe, the Middle East and Africa (EMEA)<\/strong> and North America (NORAM)<\/strong> are more likely to consider factors such as wildlife protection, economic impact and cultural preservation<\/a> in their travel decisions.<\/p>\n\n\n\n

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The Impact of Prices on Sustainable Tourism<\/strong><\/h3>\n\n\n\n

Another major challenge for the sector is price<\/strong>. The report shows that 38.8%<\/strong> of travellers are not prepared to pay more for sustainable options, while 42.5%<\/strong> are open to the idea, but only up to a certain limit. This highlights the need for companies to offer affordable and accessible sustainable options.<\/p>\n\n\n\n

Regional analysis reveals that consumers in Asia-Pacific<\/strong> are the most willing to pay a premium for more sustainable travel, while those in North America<\/strong> and Europe<\/strong>, the Middle East and Africa<\/strong> are the most reluctant. This reflects not only increased price sensitivity in these regions, but also scepticism about the authenticity of products labelled \u2018sustainable\u2019.<\/p>\n\n\n\n

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Perception of Sustainable Tourism Across the Generations<\/strong><\/h3>\n\n\n\n

The report shows that different generations have different perceptions of sustainable tourism. Generation Z<\/strong> (between 1997 and 2012) is very interested in more responsible travel<\/strong>, with almost 9 out of 10 young people prepared to travel sustainably. However, only 53.6% of them say that the environment is their main motivation<\/strong>, and 48.4% don’t really know what sustainable travel is.<\/p>\n\n\n\n

Millennials (born between 1981 and 1996) share this interest, but Baby Boomers and Generation X (1965 to 1980) show less enthusiasm for sustainable options. This shows the importance of better informing young people about what sustainable tourism entails<\/strong> and adapting offers to meet their environmental expectations.<\/p>\n\n\n\n

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The commitment of online travel agencies<\/strong><\/h3>\n\n\n\n

The report also highlights the crucial role that online travel agencies can play in promoting sustainable tourism. 75.8% of respondents<\/strong> believe that they should clearly indicate sustainable options. In addition, 54.8%<\/strong> of travellers would like to receive advice on sustainable travel, and 42%<\/strong> would like to see travel products with sustainability certifications.<\/p>\n\n\n\n

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The Trip.com Group Sustainable Travel Consumer Report 2024 <\/strong>shows that sustainable tourism is now a priority for travellers, but that more needs to be done to make these options clearer, affordable and accessible. Companies in the sector have a central role to play in educating consumers, simplifying the search for sustainable products and providing credible certification.<\/p>\n\n\n\n

By continuing to work together, industry players can help make tourism a positive force for the environment, local economies and communities worldwide. Travellers now want their holidays to have a positive impact<\/strong>, and it’s up to businesses to respond to this growing demand for a more sustainable future.<\/p>\n\n\n\n

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Read the full report<\/a><\/p>\n\n\n\n

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A new report from the Trip.com group explores global trends in sustainable tourism, regional challenges and the importance of consumer education…<\/p>\n","protected":false},"author":1,"featured_media":229785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783,8183],"tags":[7824,11155,13074,7633,8144,15668,8146,17213,17212],"class_list":["post-224768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-latam-news-en","tag-cultural-tourism","tag-environmental-protection","tag-green-tourism","tag-sustainable-tourism","tag-sustainable-tourism-development","tag-tourism-education","tag-tourism-impact","tag-tourisme-culturel-en","tag-tourisme-durable-en"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/224768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=224768"}],"version-history":[{"count":4,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/224768\/revisions"}],"predecessor-version":[{"id":232897,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/224768\/revisions\/232897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/229785"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=224768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=224768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=224768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}