{"id":232958,"date":"2025-01-07T22:20:22","date_gmt":"2025-01-07T20:20:22","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=232958"},"modified":"2025-01-07T22:49:27","modified_gmt":"2025-01-07T20:49:27","slug":"fitur-2025-an-unmissable-event-for-world-tourism","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/fitur-2025-an-unmissable-event-for-world-tourism\/","title":{"rendered":"FITUR 2025: An unmissable event for world tourism"},"content":{"rendered":"\n<p>This January 2025, Madrid will become the nerve centre of world tourism at the 45\u1d49 edition of <a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.ifema.es\/fitur\">FITUR <\/a>(Feria Internacional de Turismo). This internationally renowned trade fair, to be held from 22 to 26 January at IFEMA Madrid, will bring together professionals, organisations and destinations from all walks of life to promote innovation, sustainable development and trends in the tourism industry.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Strategic Platform for the Tourism Industry<\/strong><\/h2>\n\n\n\n<p>With more than 9,000 exhibiting companies, 152 countries represented, and an expected influx of nearly 250,000 visitors in 2024, FITUR has established itself as a must-attend event for establishing partnerships, discovering the latest innovations and strengthening tourism promotion strategies. The show is also a unique opportunity to redefine the sector&#8217;s priorities, taking into account global challenges such as sustainability and technological innovation.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brazil: Official Partner of FITUR 2025<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"293\" height=\"172\" src=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/01\/Bresil-invite-honneur-FITUR-2025.jpg\" alt=\"\" class=\"wp-image-232950\"\/><\/figure>\n<\/div>\n\n\n<p><a href=\"http:\/\/visit-latin-america.com\/en\/members\/embratur\/\" data-type=\"link\" data-id=\"visit-latin-america.com\/en\/members\/embratur\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brazil <\/a>will be the official partner country this year, a recognition that highlights its leading role in global tourism and its commitment to sustainability. With its natural, cultural and gastronomic diversity, Brazil will take advantage of this showcase to strengthen its relations with other global players and promote its emblematic destinations.<\/p>\n\n\n\n<p>According to the organisers of FITUR, this partnership &#8220;will enable Brazil to raise its international profile while underlining the importance of Latin America as a driving force in the tourism industry&#8221;.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Latin America at the forefront<\/strong><\/h2>\n\n\n\n<p>The Latin American and Caribbean pavilions promise to be among the liveliest and most attractive at FITUR 2025. Some twenty countries, including Colombia, Mexico, Peru, Chile, Argentina and the Dominican Republic, will be showcasing their exceptional tourism offerings, with the presence of numerous regional tourist offices. These stands will showcase a rich cultural heritage, breathtaking natural landscapes and unique immersive experiences, demonstrating the diversity and appeal of this region to travellers from all over the world.<\/p>\n\n\n\n<p>This strong representation reflects the growing importance of Latin America in global tourism. In 2024, the region recorded significant growth in tourist flows, driven by emblematic destinations such as Machu Picchu, Canc\u00fan and the beaches of the Caribbean.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DEhXf0sIpuY\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DEhXf0sIpuY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DEhXf0sIpuY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Une publication partag\u00e9e par Fitur (@fiturmadrid)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Innovative themes in the spotlight<\/strong><\/h3>\n\n\n\n<p>FITUR 2025 will highlight a number of key themes to meet the new challenges facing the sector, including :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>FITUR Sports<\/strong>: Dedicated to sports tourism, this section will explore the economic opportunities and enriching experiences offered by this fast-growing segment.<\/li>\n\n\n\n<li><strong>FITUR Cruises<\/strong>: The focus will be on cruises, a sector in strong recovery, with proposals centred on sustainability and unique itineraries.<\/li>\n\n\n\n<li><strong>FITUR Next<\/strong>: This programme aims to promote tourism initiatives that have a positive impact on social inclusion and environmental sustainability.<\/li>\n\n\n\n<li><strong>FITUR Screen<\/strong>: New for this year, this section will explore the links between tourism and the audiovisual industry, highlighting destinations used as backdrops for film and television productions.<\/li>\n\n\n\n<li><strong>FITUR TechY<\/strong>: The latest technological advances in tourism, such as artificial intelligence and data management tools, will be at the heart of the discussions.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>A Platform for Collaboration and Innovation<\/strong><\/p>\n\n\n\n<p>Organised with the support of UN Tourism, FITUR 2025 will also be a forum for strategic reflection for decision-makers in the sector. Conferences focusing on the future of sustainable tourism, investment in tourism infrastructure and inclusive policies to stimulate growth in the sector will be held during the event.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A commitment to sustainable tourism<\/strong><\/h3>\n\n\n\n<p>FITUR 2025 is not just about celebrating destinations and innovations. The show will also highlight initiatives aimed at minimising the environmental impact of tourism and maximising its social and economic benefits.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>An event not to be missed<\/strong><\/h3>\n\n\n\n<p>For players in the tourism industry, FITUR 2025 is a strategic platform for strengthening collaborations, discovering new opportunities and shaping the future of the sector. With its innovative themes, focus on sustainability and strong Latin American presence, this event promises to be a must-attend event for all tourism professionals.<\/p>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Visit Latin America will also be present at FITUR 2025. You can meet us easily via your personal space on <a href=\"https:\/\/www.ifema.es\/en\" data-type=\"link\" data-id=\"https:\/\/www.ifema.es\/en\" target=\"_blank\" rel=\"noreferrer noopener\">FITUR Live Connect<\/a> and schedule a meeting with our team.<\/mark><\/strong><\/p>\n\n\n\n<div style=\"height:63px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"FITUR 2025\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/nycld8C7tYc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe> \n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Discover FITUR 2025 in Madrid: innovation, sustainability and Latin America in the spotlight. Meet Visit Latin America to explore new tourism opportunities.<\/p>\n","protected":false},"author":1,"featured_media":232965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783],"tags":[18814,18803,18807,18806,18810,18812,18821,18815,18813,18802,18808,18818,18809,18811,18817,18804,18820,18805,18816,18801,17213,17212,18819],"class_list":["post-232958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brazil-partner-fitur","tag-cultural-heritage-en","tag-destinations-latin-america-en","tag-ecotourism-en","tag-fitur-2025-en","tag-fitur-cruises-en","tag-fitur-live-connect-appointment","tag-fitur-meetings","tag-fitur-screen-en","tag-global-tourism-en","tag-immersive-experiences-en","tag-social-inclusion-tourism","tag-sport-tourism","tag-sustainability-tourism","tag-sustainable-cruises","tag-technological-innovation-en","tag-tourism-in-europe","tag-tourism-in-latin-america-en","tag-tourism-professionals-en","tag-tourism-strategies-en","tag-tourisme-culturel-en","tag-tourisme-durable-en","tag-visit-latin-america-fitur-en"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/232958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=232958"}],"version-history":[{"count":7,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/232958\/revisions"}],"predecessor-version":[{"id":232970,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/232958\/revisions\/232970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/232965"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=232958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=232958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=232958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}