{"id":233158,"date":"2025-01-17T15:00:00","date_gmt":"2025-01-17T13:00:00","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=233158"},"modified":"2025-01-16T23:05:20","modified_gmt":"2025-01-16T21:05:20","slug":"brazil-unveils-its-2025-promotional-campaign-at-fitur","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/brazil-unveils-its-2025-promotional-campaign-at-fitur\/","title":{"rendered":"Brazil unveils its 2025 Promotional Campaign at FITUR"},"content":{"rendered":"\n<p>Brazil is kicking off its spectacular 2025 tourism promotion campaign, entitled <strong>\u201dThere&#8217;s no place like Brazil\u201d<\/strong>, at the <a href=\"https:\/\/www.ifema.es\/fitur\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">FITUR trade fair in Madrid<\/mark><\/a> from 22 to 26 January. As an Associate Country at this year&#8217;s show, Brazil will be highlighting its cultural, natural and gastronomic treasures, with the aim of winning over the fast-growing European market.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A stronger presence at FITUR 2025<\/strong><\/h2>\n\n\n\n<p>The launch of this campaign will be marked by the presence of the Minister of Tourism<strong>, Celso Sabino<\/strong>, the President of Embratur, <strong>Marcelo Freixo<\/strong>, and the Brazilian Ambassador to Spain, <strong>Orlando Leite Ribeiro<\/strong>, on 23 January. From its stand at FITUR, Brazil will be highlighting key destinations such as the <strong>Len\u00e7\u00f3is Maranhenses<\/strong>, <strong>Alter do Ch\u00e3o <\/strong>and the <strong>Pantanal<\/strong>, as well as the emblematic cities of <strong>Rio de Janeiro <\/strong>and <strong>Foz do Igua\u00e7u<\/strong>.<\/p>\n\n\n\n<p>With <strong>37 exhibitors<\/strong>, the Brazilian stand will provide an exceptional showcase to promote the many facets of the country. The campaign specifically targets travellers from France, Belgium and Europe in general, focusing on unique attractions tailored to each market.<\/p>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Growth encouraged by promising results<\/strong><\/h2>\n\n\n\n<p>After a year 2024 marked by an increase of almost <strong>20% in European tourist arrivals<\/strong>, Brazil intends to build on this momentum. The campaign underlines the uniqueness of the Brazilian destination, with a particular focus:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>In France<\/strong>: <a href=\"https:\/\/visit-latin-america.com\/en\/salvador-de-bahia-brazils-vibrant-mosaic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salvador de Bah\u00eda<\/a> and Afro-Brazilian tourism.<\/li>\n\n\n\n<li><strong>In Belgium<\/strong>: <a href=\"https:\/\/visit-latin-america.com\/en\/iguazu-falls-a-natural-spectacle-on-the-border-of-two-worlds\/\" target=\"_blank\" rel=\"noreferrer noopener\">Foz do Igua\u00e7u<\/a> and its subtropical jungle.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>The Brasil Travel Specialist (BTS) <\/strong>programme will also be presented, offering travel agents training to develop their knowledge and business opportunities around the destination.<\/p>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Road of Emotions: A New Tourist Experience<\/strong><\/h3>\n\n\n\n<p>At <strong>FITUR<\/strong>, Brazil will also unveil <strong>the Route of Emotions<\/strong>, an itinerary designed for lovers of wide open spaces and adventure. This 500km circuit passes through 14 towns in three states (Cear\u00e1, Piau\u00ed and Maranh\u00e3o), offering a unique immersion experience between beaches, deltas and the dune desert of <strong>the Len\u00e7\u00f3is Maranhenses<\/strong>.<\/p>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>Our article: <a href=\"https:\/\/visit-latin-america.com\/en\/the-northeast-via-the-route-of-emotions\/\">The Nordeste via the Road of Emotions<\/a><\/em><\/strong><\/p>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brazilian cuisine in the spotlight<\/strong><\/h3>\n\n\n\n<p>Gastronomy, a central element of the Brazilian identity, will occupy an important place on the country&#8217;s stand. Visitors will be able to discover and taste specialities from the regions along <em>the Route of Emotions<\/em>, as well as from the <em>Amazon<\/em> and the <em>Pantanal<\/em>. These demonstrations will highlight the culinary richness and diversity of Brazilian flavours.<\/p>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Global Strategy for 2025<\/strong><\/h2>\n\n\n\n<p>FITUR marks the start of an ambitious programme for Brazil, with some twenty participations in international trade fairs this year, including the Mondial du <strong>Tourisme in Paris in March <\/strong>and <strong>IFTM Top Resa in September<\/strong>. These efforts reflect the country&#8217;s commitment to positioning itself as a must-see destination for travellers from all over the world.<\/p>\n\n\n\n<div style=\"height:78px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With <strong>\u201cThere&#8217;s no place like Brazil\u201d<\/strong>, the country invites European tourists to discover its breathtaking landscapes, vibrant culture and unique cuisine, consolidating its place on the world tourism map.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Photo: Pedro Kirilos\/Riotur<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brazil launches its \u2018There&#8217;s no place like Brazil\u2019 campaign at FITUR 2025, highlighting destinations, gastronomy and adventure to attract European tourists<\/p>\n","protected":false},"author":1,"featured_media":233155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783],"tags":[11666,18928,9903,18932,7547,12030,18927,10644,7824,15542,8877,18810,18931,7826,10044,11782,15624,11816,18915,7948,9744,18926,18934,7633,18930,13112,18929,7573,13145,18933,12703],"class_list":["post-233158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-adventure-tourism","tag-alter-do-chao-2","tag-amazonia","tag-brasil-travel-specialist-2","tag-brazil","tag-brazilian-beaches","tag-brazilian-destinations","tag-brazilian-gastronomy","tag-cultural-tourism","tag-embratur-2","tag-european-tourism","tag-fitur-2025-en","tag-fitur-stand","tag-foz-do-iguacu-2","tag-global-tourism-2","tag-iguazu-falls","tag-lencois-maranhenses-en","tag-natural-heritage","tag-pantanal","tag-rio-de-janeiro-2","tag-route-of-emotions","tag-salvador-de-bahia-4","tag-subtropical-jungle","tag-sustainable-tourism","tag-tourism-belgium","tag-tourism-campaign","tag-tourism-france","tag-tourism-growth","tag-tourism-innovation","tag-tourist-circuit","tag-travel-brazil"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/233158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=233158"}],"version-history":[{"count":1,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/233158\/revisions"}],"predecessor-version":[{"id":233159,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/233158\/revisions\/233159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/233155"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=233158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=233158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=233158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}