{"id":233240,"date":"2025-01-27T15:35:15","date_gmt":"2025-01-27T13:35:15","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=233240"},"modified":"2025-01-27T19:16:51","modified_gmt":"2025-01-27T17:16:51","slug":"fitur-2025-a-chronicle-at-the-heart-of-the-global-tourism-boom","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/fitur-2025-a-chronicle-at-the-heart-of-the-global-tourism-boom\/","title":{"rendered":"FITUR 2025: A chronicle at the heart of the global tourism boom"},"content":{"rendered":"\n

In January 2025, Madrid was transformed into a true world capital of tourism thanks to FITUR<\/strong><\/a>, an unmissable event that broke all records. With more than 255,000 visitors<\/strong>, including 155,000 professionals<\/strong>, 9,500 companies <\/strong>and 156 countries represented<\/strong>, this 45\u1d49 edition made history, consolidating FITUR’s strategic role for the tourism industry.<\/p>\n\n\n\n

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Pavilion 3 in the colours of Latin America<\/strong><\/h2>\n\n\n\n

Pavilion 3<\/strong>, devoted to Latin America, was one of the most captivating areas of the show. Right from the start, the Mexican stand<\/strong>, with its giant screen showing spectacular landscapes, lucha libre shows and mariachi performances, was a real hit with visitors. Each Mexican state had its own space, packed with immersive activities, and the announcement of Mexico as an Associate Country of FITUR 2026 <\/strong>generated a great deal of excitement.<\/p>\n\n\n

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Brazil<\/strong>, this year’s Associate Country, impressed with its showcase of flagship destinations such as the Len\u00e7\u00f3is Maranhenses<\/strong>, Paran\u00e1<\/a> <\/strong>and the Route of Emotions<\/a><\/strong>. The announcement of the ambitious Puy du Fou theme park <\/strong>project in Maric\u00e1 <\/strong>also made an impression, illustrating Brazil’s commitment to bold tourism initiatives.<\/p>\n\n\n\n

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Our article: Brazil unveils its 2025 Promotion Campaign at FITUR<\/a><\/em><\/strong><\/p>\n\n\n\n

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Guatemala: A land of authentic stories<\/strong><\/h3>\n\n\n\n

Guatemala shone with the launch of the new season of “Solo en tus historias”<\/strong>, an invitation to discover a country where every corner tells a unique story. The stand, decorated with giant barriletes <\/em>(traditional kites), was a captivating showcase for Guatemalan authenticity. The Director of INGUAT, Harris Whitbeck, and the Dominican Republic’s Minister of Economy, Gabriela Garc\u00eda, took the opportunity to seal joint tourism projects, strengthening regional collaboration.<\/p>\n\n\n