{"id":233587,"date":"2025-03-03T22:26:44","date_gmt":"2025-03-03T20:26:44","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=233587"},"modified":"2025-03-03T22:26:45","modified_gmt":"2025-03-03T20:26:45","slug":"tourism-in-colombia-anato-2024-exceeds-expectations-and-breaks-records","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/tourism-in-colombia-anato-2024-exceeds-expectations-and-breaks-records\/","title":{"rendered":"Tourism in Colombia: ANATO 2024 exceeds expectations and breaks records"},"content":{"rendered":"\n<p><a href=\"https:\/\/visit-latin-america.com\/en\/bogota-hosts-44th-edition-of-anatos-vitrina-turistica\/\" target=\"_blank\" rel=\"noreferrer noopener\">ANATO&#8217;s Vitrina Tur\u00edstica closed its 44th edition<\/a> on a high note, with over 1,500 exhibitors from 46 countries. The event, held from 26 to 28 February in Bogot\u00e1, broke records with a 5% increase in participation over the previous year, bringing the total number of trade visitors to over 52,000. It stood out for the diversity of its offering: training sessions, cultural and gastronomic events, the creation of trade agreements, etc.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An international meeting place<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/03\/image00006-red.jpg\" alt=\"\" class=\"wp-image-233575\" style=\"width:311px;height:auto\" srcset=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/03\/image00006-red.jpg 600w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/03\/image00006-red-300x225.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>At this year&#8217;s show, national exporters from 20 departments and 179 buyers from 33 countries held more than 3,313 business meetings. At the same time, trade forecasts exceeded 53.4 million dollars, confirming the effectiveness of the event in promoting Colombia internationally.<\/p>\n\n\n\n<p>The countries with the highest sales forecasts were Peru ($5.8 million), Canada ($5.5 million), Paraguay ($4.7 million), Spain ($4.4 million) and the United States ($3.7 million). The strong presence of the Latin American and European markets, followed by the United States, collectively accounted for 87% of the international companies present.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u2018This is an excellent result. But what satisfies us most is that we generated almost 24,000 business appointments at the event, 6% more than those made in 2024\u2019<\/em>, said <strong>Paula Cort\u00e9s Calle, Executive President of Anato.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The splendour of Colombian destinations<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/03\/image00018-red.jpg\" alt=\"\" class=\"wp-image-233577\" style=\"width:334px;height:auto\" srcset=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/03\/image00018-red.jpg 600w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/03\/image00018-red-300x225.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>The department of Tolima particularly stood out for its typical dishes and cultural products. All this, combined with the fact that it was one of the most visited stands, resulted in a record number of trade agreements.<\/p>\n\n\n\n<p><strong>The Tatacoa desert<\/strong> and the <strong><a href=\"https:\/\/visit-latin-america.com\/en\/san-agustin-discovering-a-pre-columbian-mystery\/\" target=\"_blank\" rel=\"noreferrer noopener\">San Agust\u00edn archaeological park<\/a><\/strong>, two of the most emblematic sites in the department of Huila, stood out for their sustainable, innovative practices.<\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Our article: <a href=\"https:\/\/visit-latin-america.com\/en\/the-tatacoa-desert-an-arid-oasis-in-colombia\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Tatacoa desert: an arid oasis in Colombia<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Cartagena de Indias<\/strong>, which is part of the World Network of Religious and Spiritual Tourist Destinations, took the opportunity to present the official agenda for Holy Week 2025. It will run from 13 to 20 April, with a programme incorporating culture, art, heritage and gastronomy.<\/p>\n\n\n\n<p>For its part, <strong>Antioquia<\/strong>, with its unique blend of urban and rural experiences, has been able to strengthen strategic alliances and establish itself as an integral destination thanks to its cultural, natural and gastronomic diversity.<\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DGlWUAlul8J\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DGlWUAlul8J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DGlWUAlul8J\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Une publication partag\u00e9e par Bureau Medelli\u0301n y Antioquia (@bureaumedellin)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Our article: <a href=\"https:\/\/visit-latin-america.com\/en\/medellin-urban-adventures-in-the-city-of-eternal-springtime\/\" target=\"_blank\" rel=\"noreferrer noopener\">Medell\u00edn, Urban adventures in the city of eternal spring<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An event marked by innovation and inclusion<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/03\/Caqueta_Gobernacin_de_Caquet-red.jpg\" alt=\"\" class=\"wp-image-233581\" style=\"width:256px;height:auto\" srcset=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/03\/Caqueta_Gobernacin_de_Caquet-red.jpg 600w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/03\/Caqueta_Gobernacin_de_Caquet-red-300x300.jpg 300w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/03\/Caqueta_Gobernacin_de_Caquet-red-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>This year saw the debut of the \u2018<strong>Tourism with Purpose<\/strong>\u2019 stand, a space dedicated to sustainable and inclusive projects, with the participation of representatives from rural tourism, indigenous communities, the LGBTQIA+ population and initiatives focusing on accessibility for people with disabilities.<\/p>\n\n\n\n<p>Since 2023, <strong>FONTUR<\/strong> (<em>National Tourism Fund<\/em>) <strong>and the Ministry of Trade, Industry and Tourism<\/strong> have been rewarding the most visited and creative stands at the show. The winners, chosen by public vote, are as follows: <strong>Caquet\u00e1<\/strong>, <strong>Boyac\u00e1<\/strong> and <strong>Buenaventura<\/strong>. These three regions will receive support for their future promotional and communications activities.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The event closed with the announcement of its <strong>45th edition, to be held from 25 to 27 February 2026.<\/strong><\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>ANATO&#8217;s Vitrina Tur\u00edstica 2025 exceeded expectations in terms of participation and business volume achieved, demonstrating that collaborative efforts between public and private entities contribute not only to the organisation of events, but also to the consolidation of Colombia as a growing tourist destination.<\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Photos: Anato<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ANATO 2024 broke records with over 52,000 visitors and 1,500 exhibitors from 46 countries. A key event for tourism in Colombia and internationally<\/p>\n","protected":false},"author":1,"featured_media":233573,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783],"tags":[19850,19852,19859,19856,7755,12355,19855,19861,7824,19858,19853,7889,15739,7633,19860,12517,19174,11674,19583,19854,12247,7573,8613,13145,11957,7640,19851,19857,11561,13900],"class_list":["post-233587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-anato-2024-2","tag-anato-exhibition","tag-b2b-meetings","tag-bogota-events","tag-bogota-tourism","tag-business-tourism","tag-colombia-travel","tag-corferias-bogota-3","tag-cultural-tourism","tag-destination-colombia-2","tag-international-fair","tag-responsible-tourism","tag-rural-tourism","tag-sustainable-tourism","tag-tourism-and-business","tag-tourism-colombia","tag-tourism-conferences","tag-tourism-development","tag-tourism-event","tag-tourism-exhibitors","tag-tourism-experiences","tag-tourism-growth","tag-tourism-industry","tag-tourism-innovation","tag-tourism-partnerships","tag-tourism-sector","tag-tourism-showcase","tag-trade-fair","tag-travel-agencies","tag-travel-market"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/233587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=233587"}],"version-history":[{"count":3,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/233587\/revisions"}],"predecessor-version":[{"id":233590,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/233587\/revisions\/233590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/233573"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=233587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=233587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=233587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}