{"id":233955,"date":"2025-04-24T21:43:17","date_gmt":"2025-04-24T19:43:17","guid":{"rendered":"https:\/\/visit-latin-america.com\/hidden-beauty-trails-a-new-campaign-to-discover-the-treasures-of-colombia\/"},"modified":"2025-04-24T21:53:30","modified_gmt":"2025-04-24T19:53:30","slug":"hidden-beauty-trails-a-new-campaign-to-discover-the-treasures-of-colombia","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/hidden-beauty-trails-a-new-campaign-to-discover-the-treasures-of-colombia\/","title":{"rendered":"&#8220;Hidden beauty in Colombia&#8221;: a new campaign to discover the country&#8217;s new destinations"},"content":{"rendered":"\n<p><a href=\"https:\/\/visit-latin-america.com\/en\/p\/colombia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Colombia <\/a>is opening up its skies to unexplored destinations. The new initiative, <a href=\"https:\/\/colombia.travel\/es\/destinos-ocultos-colombia\" data-type=\"link\" data-id=\"https:\/\/colombia.travel\/es\/destinos-ocultos-colombia\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Pistas de la Belleza Escondida&#8221;<\/a>, promises to boost tourism in the country&#8217;s emerging regions thanks to new air links. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>New gems to discover<\/strong><\/h2>\n\n\n\n<p>With the aim of connecting the world to the country&#8217;s hidden treasures, <strong><a href=\"https:\/\/procolombia.co\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Procolombia<\/a>, in alliance with the Civil Aeronautics sector<\/strong>, is developing a new project that includes <strong>the optimisation of 20 aerodromes in difficult-to-access areas <\/strong>such as the Pacific, the Amazon-Orenoque, the Colombian Massif (Almaguer node) and the eastern Andes.<\/p>\n\n\n\n<p>These regions are distinguished not only by <strong>their natural wealth but also offer unique experiences<\/strong> that, due to a lack of accessibility, have long remained off the traveller&#8217;s radar. Today, thanks to a commitment to improving their air links, they are beginning to emerge as new destinations for those seeking a different aspect of Colombia. <\/p>\n\n\n\n<div style=\"height:69px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>First destinations to take off<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/04\/F17-00445-Avistamiento-de-Ballenas-Bahia-Solano-Choco-Cortesia-Fundacion-Ecoplanet-red.jpg\" alt=\"\" class=\"wp-image-233948\" style=\"width:342px;height:auto\" srcset=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/04\/F17-00445-Avistamiento-de-Ballenas-Bahia-Solano-Choco-Cortesia-Fundacion-Ecoplanet-red.jpg 800w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/04\/F17-00445-Avistamiento-de-Ballenas-Bahia-Solano-Choco-Cortesia-Fundacion-Ecoplanet-red-300x200.jpg 300w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/04\/F17-00445-Avistamiento-de-Ballenas-Bahia-Solano-Choco-Cortesia-Fundacion-Ecoplanet-red-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>The first two destinations in the project are <strong>Tol\u00fa<\/strong>, in the Colombian Caribbean &#8211; two hours from Cartagena de Indias &#8211; and <strong>Bah\u00eda Solano<\/strong>, on the Pacific coast, which already have improved runways and a growing tourist offer.<\/p>\n\n\n\n<p><strong>Tol\u00fa <\/strong>was chosen for its natural wealth, peaceful beaches, mangrove swamps and proximity to<em> the San Bernardo archipelago<\/em> and the <em>Montes de Mar\u00ed<\/em>a: an ideal combination for lovers of idleness and adventurers alike.<\/p>\n\n\n\n<p><strong>Bah\u00eda Solano<\/strong> combines a balance of jungle, wild ocean and biodiversity. It&#8217;s a favourite spot for whale watching and eco-tourism organised by local communities. <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Next stopovers<\/strong><\/h3>\n\n\n\n<p><strong>The list of new destinations will be unveiled<\/strong> as the project progresses. By gradually linking up areas that were once difficult to access, the project aims to <strong>offer a mosaic of experiences that will appeal to key markets<\/strong> in the United States and Europe. <\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DIosD4KySKv\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DIosD4KySKv\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DIosD4KySKv\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Une publication partag\u00e9e par Presidencia de Colombia \ud83c\udde8\ud83c\uddf4 (@infopresidencia)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reinventing regions through tourism<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Carmen Caballero, President of ProColombia<\/strong>, points out that the initiative is not limited to air transport: &#8220;<em>We hope that the impact will be transcendent and will result in a real transformation for the well-being of thousands of communities<\/em>&#8220;. <\/p>\n<\/blockquote>\n\n\n\n<p>Faithful to <strong>a vision of tourism in which discovery goes hand in hand with the preservation of ecosystems and the well-being of local people<\/strong>, the project is based on resolutely sustainable development.<\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Pistas de la Belleza Escondida<\/strong> reveals a little-known Colombia, far beyond the traditional itineraries. A unique opportunity to rediscover the \u2018Land of Beauty\u2019 in all its diversity, always ready to reveal a new treasure off the beaten track. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Descubre la belleza escondida de Colombia.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Ij8dQwgg82s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Photos: ProColombia<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover Colombia&#8217;s hidden destinations thanks to new air routes that boost tourism and connect travellers to unexplored natural treasures<\/p>\n","protected":false},"author":1,"featured_media":233945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783],"tags":[20851,20849,20850,20847,20842,20852,20845,20846,20838,20844,20843,19569,20839,20836,20848,20837,20840,20853,20841],"class_list":["post-233955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-adventure-tourism-in-colombia","tag-bahia-solano-ecotourism","tag-biodiversity-in-colombia","tag-caribbean-trip-to-colombia","tag-colombian-massif","tag-colombian-tourism-map","tag-ecotourism-in-colombia","tag-gulf-of-morrosquillo","tag-hidden-destinations-in-colombia","tag-nature-trip-in-colombia","tag-pacific-coast-of-colombia","tag-responsible-tourism-en","tag-tolu-beaches","tag-tourism-in-colombia-en-2","tag-tourism-in-emerging-regions","tag-tourism-in-the-eastern-andes","tag-tourisme-durable-en-colombie-en","tag-travel-to-colombia-2025","tag-unexplored-regions-in-colombia"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/233955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=233955"}],"version-history":[{"count":3,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/233955\/revisions"}],"predecessor-version":[{"id":233960,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/233955\/revisions\/233960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/233945"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=233955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=233955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=233955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}