{"id":234082,"date":"2025-05-15T00:01:37","date_gmt":"2025-05-14T22:01:37","guid":{"rendered":"https:\/\/visit-latin-america.com\/feel-brasil-101-experiences-for-authentic-and-sustainable-tourism\/"},"modified":"2025-05-15T00:02:33","modified_gmt":"2025-05-14T22:02:33","slug":"feel-brasil-101-experiences-for-authentic-and-sustainable-tourism","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/feel-brasil-101-experiences-for-authentic-and-sustainable-tourism\/","title":{"rendered":"Feel Brasil: 101 experiences for authentic and sustainable tourism"},"content":{"rendered":"\n<p>Every year, <a href=\"https:\/\/visit-latin-america.com\/en\/p\/brazil\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brazil <\/a>attracts millions of visitors, enchanted by the diversity of its landscapes and cultures. Now it wants to go one step further: with <strong><a href=\"https:\/\/feel.visitbrasil.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Feel Brasil<\/a><\/strong>, a digital platform run by the Brazilian Tourism Institute (<strong><a href=\"https:\/\/embratur.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Embratur<\/a><\/strong>) and <strong>Sebrae <\/strong>(the national support body for micro and small enterprises), the country is showcasing <strong>101 selected experiences<\/strong> in <strong>61 municipalities<\/strong>&#8211;<strong>70%<\/strong> of which are run by micro or small enterprises, often run by women. The aim is to offer trips that benefit both communities and travellers.  <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\"><strong>A platform launched at WTM Latin America 2025<\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"630\" src=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/05\/Capture-decran-Feel-brazil-FR-.jpg\" alt=\"\" class=\"wp-image-234074\" style=\"width:368px;height:auto\" srcset=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/05\/Capture-decran-Feel-brazil-FR-.jpg 800w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/05\/Capture-decran-Feel-brazil-FR--300x236.jpg 300w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/05\/Capture-decran-Feel-brazil-FR--768x605.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<p>Launched at the <strong>WTM Latin America 2025<\/strong> in <strong><a href=\"https:\/\/visit-latin-america.com\/en\/sao-paulo-metropolis-of-contrasts-and-cultural-capital-of-brazil\/\" target=\"_blank\" rel=\"noreferrer noopener\">S\u00e3o Paulo<\/a><\/strong>, \u2018Feel Brasil\u2019 brings together activities ranging from the beaches of the <strong>Nordeste <\/strong>to the safaris of the <strong>Pantanal<\/strong>, not forgetting cultural immersion with indigenous or Afro-descendant communities. The site, which is a<strong>vailable in six languages<\/strong> (Portuguese, Spanish, French, Italian, English and German), offers filters by region, state or type of experience; each entry includes a concise description, practical advice and short videos. <\/p>\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong><em>Our article: <a href=\"https:\/\/visit-latin-america.com\/en\/the-northeast-via-the-route-of-emotions\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Nordeste via the Road of Emotions<\/a><\/em><\/strong><\/p>\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Empowerment and local development<\/strong><\/h2>\n\n<p>Empowerment and local developmentBy linking travellers, agencies and international operators with tours created by local people, \u2018Feel Brasil\u2019 is diversifying the tourism offering and generating jobs in areas that have long remained isolated from the major tourist flows. This approach strengthens the local economy while promoting local know-how. <\/p>\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DJjsUAoOK6j\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DJjsUAoOK6j\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DJjsUAoOK6j\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Une publication partag\u00e9e par Embratur (@embraturbrasil)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Sustainability at the heart of the project<\/strong><\/h2>\n\n<p>The programme is part of a wider ESG strategy: Brazil has <strong>14 destinations<\/strong> ranked in <a href=\"https:\/\/visit-latin-america.com\/en\/green-destinations-top-100-stories-2024-latin-america-out-in-force\/\" target=\"_blank\" rel=\"noreferrer noopener\">Green Destinations&#8217; \u2018TOP 100 Stories<\/a>\u2019 (2024). <strong>Embratur <\/strong>has also adopted carbon offsetting measures and supports initiatives to preserve biodiversity, confirming its desire to combine tourism and responsibility.<\/p>\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Towards a new tourism standard<\/strong><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" width=\"900\" height=\"729\" src=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/05\/cerrado_Feel_Brasil.webp\" alt=\"\" class=\"wp-image-234076\" style=\"width:260px;height:auto\" srcset=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/05\/cerrado_Feel_Brasil.webp 900w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/05\/cerrado_Feel_Brasil-300x243.webp 300w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/05\/cerrado_Feel_Brasil-768x622.webp 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n<p>Towards a new tourism standardWhether it&#8217;s diving in an artificial wreck park off the coast of <strong>Recife <\/strong>or gazing up at the starry night sky in the <strong>Chapada dos Veadeiros<\/strong>, \u2018Feel Brasil\u2019 offers a map that redefines the way people travel. By placing authenticity, sustainability and inclusion at the heart of its approach, Brazil aims to establish a model for destinations seeking to balance economic development, cultural preservation and environmental protection. <\/p>\n\n<div style=\"height:74px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>To find out about all the experiences available, simply visit the \u2018Feel Brasil\u2019 platform and select the adventure that suits you best-the first step towards a trip that is as enriching for the visitor as it is for the host community.<\/p>\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Tour por Recife e suas pontes | Recife - Pernambuco\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/_F0z8onjWjg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-small-font-size\"><em>Photos: Feel Brasil<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Feel Brasil: 101 experiences for authentic, sustainable tourismDiscover Feel Brazil: the digital platform offering authentic, sustainable tourism experiences in the various regions of Brazil&#8230;<\/p>\n","protected":false},"author":1,"featured_media":234071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783],"tags":[21036,19572,21032,21037,21035,21034,21031,21038,21039,21041,21033,21040,17212],"class_list":["post-234082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-authentic-experiences-brazil","tag-community-tourism-en","tag-embratur-en","tag-esg-brazil","tag-feel-brasil-en","tag-green-destinations-en-2","tag-local-development-en","tag-pantanal-safaris-en","tag-recife-wreck-park","tag-responsible-travel-en","tag-sebrae-en-2","tag-tourism-micro-businesses","tag-tourisme-durable-en"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/234082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=234082"}],"version-history":[{"count":1,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/234082\/revisions"}],"predecessor-version":[{"id":234083,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/234082\/revisions\/234083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/234071"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=234082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=234082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=234082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}