{"id":234312,"date":"2025-06-04T23:22:30","date_gmt":"2025-06-04T21:22:30","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=234312"},"modified":"2025-06-04T23:22:31","modified_gmt":"2025-06-04T21:22:31","slug":"buenos-aires-a-model-of-excellence-in-business-tourism-in-latin-america","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/buenos-aires-a-model-of-excellence-in-business-tourism-in-latin-america\/","title":{"rendered":"Buenos Aires: A Model of Excellence in Business Tourism in Latin America"},"content":{"rendered":"\n<p>Buenos Aires continues to strengthen its reputation as a leader in business tourism. In 2024, the fascinating <a href=\"https:\/\/visit-latin-america.com\/en\/p\/argentina\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Argentine<\/mark><\/a> capital topped the <a href=\"https:\/\/www.iccaworld.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">ICCA<\/mark><\/strong><\/a><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"> <\/mark>(International Congress and Convention Association) ranking for the Americas for the 14th consecutive year, hosting 91 international events. This figure not only surpassed cities like Montreal but also placed Buenos Aires first in Latin America and among the top 20 cities worldwide, alongside European capitals such as Vienna and Paris.<\/p>\n\n\n\n<p>This result is all the more significant given the ICCA\u2019s criteria for counting an event: it must be organized by an international association, take place periodically, have at least 50 participants, and rotate between at least three different countries. It is therefore not just a question of quantity, but of quality, consistency, and impact.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Triumph Behind the Scenes<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><br>\u201c<em>This recognition is the result of a year of hard work, with a strong presence at major international trade shows around the world<\/em>,\u201d said <strong>Karina Perticone, Executive Director of <a href=\"https:\/\/visitbue.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Visit Buenos Aires<\/mark><\/a>.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>This leadership also relies on effective synergy between public and private sectors, along with ongoing efforts to modernize the city\u2019s hospitality infrastructure. Whether for international trade fairs, scientific congresses, or institutional events, the capital offers venues that live up to its ambitions.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DJ449eTSRAj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DJ449eTSRAj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DJ449eTSRAj\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por B\u1d1c\u1d07\u0274\u1d0fs A\u026ar\u1d07s C\u1d0f\u0274\u1d20\u1d07\u0274\u1d1b\u026a\u1d0f\u0274 B\u1d1cr\u1d07\u1d00\u1d1c (@buenosairesbureau)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Venues That Match the Ambition<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"649\" src=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/06\/Teatro-Colon_Alejandro-Leveratto-1.jpg\" alt=\"\" class=\"wp-image-234328\" style=\"width:242px;height:auto\" srcset=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/06\/Teatro-Colon_Alejandro-Leveratto-1.jpg 850w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/06\/Teatro-Colon_Alejandro-Leveratto-1-300x229.jpg 300w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/06\/Teatro-Colon_Alejandro-Leveratto-1-768x586.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n<\/div>\n\n\n<p>La Rural, located in the Palermo neighborhood, is one of the pillars of the city\u2019s event offering. This iconic venue, historically linked to agriculture, has reinvented itself to host major international events in health, technology, and design.<\/p>\n\n\n\n<p>In La Boca, the Usina del Arte offers a distinctive alternative: this heritage site, converted into a cultural center, is now a popular location for innovative forums and interdisciplinary gatherings.<\/p>\n\n\n\n<p>Finally, the Teatro Col\u00f3n, a jewel of architecture and a symbol of Argentine culture, provides a prestigious setting for high-profile protocol or artistic events. Its worldwide reputation makes it a valuable asset for organizers seeking refinement.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>Our article: <\/em><\/strong><a href=\"https:\/\/visit-latin-america.com\/en\/buenos-aires-capital-of-a-thousand-passions\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Buenos Aires, the Capital of a Thousand Passions<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who Chooses Buenos Aires?<\/strong><\/h2>\n\n\n\n<p>According to the Buenos Aires Tourism Observatory, MICE visitors to the city are primarily from the United States (22%). These travelers are known for higher daily spending, prefer 4- or 5-star hotels, and stay an average of five nights. They also take advantage of their stay to explore the city&#8217;s gastronomy, cultural offerings, and vibrant nightlife.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>Our article: <\/em><\/strong><a href=\"https:\/\/visit-latin-america.com\/en\/bleisure-when-business-trips-turn-into-unforgettable-experiences\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Bleisure: When Business Travel Becomes an Unforgettable Experience<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Promising Prospects<\/strong><\/h2>\n\n\n\n<p><br>The future of meetings tourism in Buenos Aires looks even more promising. The city is paving the way in Latin America by combining service excellence, quality infrastructure, and collaborative governance. The next challenge will be to strengthen regional synergies, promote Latin America as a congress destination, and secure a competitive position on the global stage.<\/p>\n\n\n\n<p>When a city shines, the whole region benefits. And Buenos Aires\u2014with its dynamism, diversity, and global hosting capacity\u2014continues to affirm its status as the showcase of Latin American business tourism.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Photos : Buenos Aires Ciudad | Alejandro Leveratto<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buenos Aires leads Latin American business tourism in 2024, hosting top ICCA events&#8230;<\/p>\n","protected":false},"author":11,"featured_media":234341,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783],"tags":[21635,21632,21656,21650,21646,21654,21628,21644,21658,21641,21657,21638,21631,21637,21630,21648,21643,21647],"class_list":["post-234312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-argentina-tourism-2024","tag-business-tourism-buenos-aires","tag-conference-facilities-buenos-aires","tag-conference-tourism-latin-america","tag-conference-venues-latin-america","tag-convention-centers-buenos-aires","tag-corporate-events-buenos-aires","tag-event-planning-argentina","tag-event-tourism-latin-america","tag-global-meetings-buenos-aires","tag-high-end-events-argentina","tag-icca-ranking-2024","tag-international-conferences-buenos-aires","tag-public-private-tourism-partnership","tag-teatro-colon-conferences","tag-tourism-industry-argentina","tag-trade-fairs-buenos-aires","tag-usina-del-arte-events"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/234312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=234312"}],"version-history":[{"count":18,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/234312\/revisions"}],"predecessor-version":[{"id":234374,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/234312\/revisions\/234374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/234341"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=234312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=234312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=234312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}