{"id":234486,"date":"2025-06-12T21:43:14","date_gmt":"2025-06-12T19:43:14","guid":{"rendered":"https:\/\/visit-latin-america.com\/netflix-and-embratur-join-forces-to-promote-brazil\/"},"modified":"2025-06-12T21:44:15","modified_gmt":"2025-06-12T19:44:15","slug":"netflix-and-embratur-join-forces-to-promote-brazil","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/netflix-and-embratur-join-forces-to-promote-brazil\/","title":{"rendered":"Netflix and Embratur Join Forces to Promote Brazil"},"content":{"rendered":"\n

At the Rio2C <\/mark><\/a>2025 event, an unprecedented partnership was officially announced between Netflix <\/mark><\/a>and Embratur <\/mark><\/a>(the Brazilian Tourism Board). This alliance represents a growing convergence between the cultural and tourism sectors, aiming to turn audiovisual content into a driving force for tourism growth in Brazil. <\/p>\n\n

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A Partnership with Clear Ambitions<\/strong><\/h2>\n\n

The core of the project rests on a simple idea: to transform the global reach of Brazilian-produced films and series into a tangible incentive for travel<\/strong>. With international hits like Invisible City<\/em>, Sintonia<\/em>, or Love Is Blind: Brazil<\/em>, Embratur aims to capitalize on this visibility and inspire viewers to discover the country\u2019s landscapes, culture, and diversity firsthand. <\/p>\n\n

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Marcelo Freixo, president of Embratur<\/strong>, explained the scope of the initiative:<\/p>\n\n\n\n

\u201cAudiovisual media is a powerful and essential tool for tourism promotion. Many people choose their travel destination after watching a movie or series. Brazilian content and talent are recognized for their quality, they carry our cultural identity and are winning over more hearts around the world. This partnership is a way to turn the power of Brazilian storytelling into real-world connections <\/em>.\u201d<\/p>\n<\/blockquote>\n\n

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A Travel Guide Inspired by Fiction<\/strong><\/h2>\n\n

The first concrete initiative is the creation of an official travel guide inspired by Netflix\u2019s local productions<\/strong>. This guide will highlight iconic filming locations featured in the platform\u2019s content\u2014from the beaches of Bahia to the streets of S\u00e3o Paulo<\/a> and the Amazon rainforest\u2014pairing them with authentic travel experiences. The goal is twofold: to promote lesser-known destinations and showcase Brazil\u2019s cultural and natural heritage<\/strong>. <\/p>\n\n

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Our article: Salvador de Bahia: Brazil\u00b4s vibrant Mosaic<\/a><\/em><\/strong><\/p>\n\n

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A Win-Win Strategy<\/strong><\/h2>\n\n

For Netflix, this partnership also represents an extension of its local development strategy<\/strong>. Brazil is one of the most dynamic markets for the platform in Latin America, both in terms of content production and audience consumption. The collaboration with Embratur <\/a>helps solidify that presence by reinforcing the link between fiction and reality. <\/p>\n\n

This approach follows in the footsteps of successful examples<\/strong> like La Casa de Papel<\/em> in Spain or Emily in Paris<\/em> in France, where the tourism impact was significant. In fact, a CNC (National Center for Cinema<\/em>) study revealed that 38% of tourists who visited Paris in 2024 cited the series as one of their primary motivations. Brazil aims to follow that path\u2014giving its creative output economic and territorial impact. <\/p>\n\n

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\u201c We have a long-term commitment to Brazil. We know the stories we tell help showcase the country worldwide and have a direct impact on the local economy, Brazilian culture, and tourism\u2014both for national and international audiences, <\/em> \u201d said Mariana Polidorio, Director of Public Policy at Netflix Brazil.<\/strong><\/p>\n\n\n\n

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As Brazil is expected to welcome over 8 million international tourists in 2025<\/strong>, according to Embratur, this initiative reflects a broader vision of tourism: more experiential, more emotional, and deeply connected to popular culture. Audiovisual tourism is no longer just about spectacular film sets\u2014it\u2019s becoming a form of territorial storytelling, appealing to new generations of travelers. <\/p>\n\n

One thing is clear: Brazil no longer simply charms\u2014it tells a story, and it invites the world to live it.<\/p>\n\n

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