{"id":234953,"date":"2025-07-09T02:07:20","date_gmt":"2025-07-09T00:07:20","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=234953"},"modified":"2025-07-09T02:07:40","modified_gmt":"2025-07-09T00:07:40","slug":"discover-tagua-tagua-almahue-rural-routes-in-the-heart-of-ohiggins","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/discover-tagua-tagua-almahue-rural-routes-in-the-heart-of-ohiggins\/","title":{"rendered":"Discover Tagua Tagua\u2013Almahue: Rural Routes in the Heart of O\u2019Higgins"},"content":{"rendered":"\n

In the O’Higgins<\/strong> region in Chile<\/strong><\/a>, rural tourism is moving from promise to reality. Thanks to the impetus of the FIC project, rural communities are finding new ways to share their land, history, and way of life with travelers seeking more than just beautiful scenery.<\/p>\n\n\n\n

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The central objective of this initiative is clear: to develop an ecologically and socially conscious tourism model that brings real benefits to host communities and promotes a harmonious relationship with the environment. To achieve this, a collaborative network has been built between local actors, from rural enterprises to communal governments.<\/p>\n\n\n\n

Cristian Escobar Torres, project coordinator, emphasizes that:<\/p>\n\n\n\n

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\u201cToday, all tourism models should be developed in a sustainable manner. We understand the environmental and ecological crisis we are experiencing worldwide, and community participation is essential. In this case, this project arises from the communities themselves.\u201d <\/p>\n<\/blockquote>\n\n\n\n

This perspective not only promotes more balanced development but also strengthens people’s connection to their territory and their ways of life.<\/p>\n\n\n\n

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A different way of doing tourism<\/strong><\/h2>\n\n\n\n

Unlike other initiatives that bring in models from outside, the FIC project (Fund for Innovation and Competitiveness<\/em>) in O’Higgins was born from within. Here, it is the inhabitants themselves who design the routes, share their knowledge, and build the experiences. Thanks to this approach, several tourism ventures have been certified with the \u201cS\u201d Seal of Sustainability<\/mark><\/a>, a recognition that values not only the quality of service but also environmental and social commitment.<\/p>\n\n\n\n

In addition, the project includes visibility campaigns, collaborative marketing spaces, and the creation of interpretation centers that help to better tell the story of the destination. Everything is designed so that tourism development is not temporary, but rather a long-term tool.<\/p>\n\n\n\n

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The destination: Tagua Tagua-Almahue<\/strong><\/h2>\n\n\n\n

The results of this work can already be seen. The municipalities of San Vicente<\/strong>, Pichidegua<\/strong><\/a>, and Malloa <\/strong>have begun to receive visitors with a tourism offering built on local meaning. The destination is organized around themed routes, with activities for different interests:<\/p>\n\n\n\n