{"id":235365,"date":"2025-07-21T19:19:34","date_gmt":"2025-07-21T17:19:34","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=235365"},"modified":"2025-07-23T01:54:55","modified_gmt":"2025-07-22T23:54:55","slug":"dominicana-smiles-at-you-hospitality-at-the-heart-of-a-new-tourism-strategy","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/dominicana-smiles-at-you-hospitality-at-the-heart-of-a-new-tourism-strategy\/","title":{"rendered":"\u201cDominicana Smiles at You\u201d: Hospitality at the Heart of a New Tourism Strategy"},"content":{"rendered":"\n

Can a simple smile transform a tourist destination<\/strong>? The Dominican Republic<\/a> says yes<\/strong>. With more than 6 million international visitors since the beginning of the year and a record-breaking 11 million in 2024, the country is not content with being one of the Caribbean\u2019s favorites. Its new campaign, \u201cDominicana Smiles at You\u201d<\/strong>, bets on something more powerful than sun and sand<\/em>: the warmth of its people. <\/p>\n\n

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While other destinations showcase their landscapes, this island invites travelers to share a meal, join an impromptu merengue dance, or let themselves be guided by those who know every corner best. This strategy, led by the Ministry of Tourism under David Collado<\/strong>, aims to ensure that every visitor not only arrives but feels inspired to extend their stay\u2026 and return. <\/p>\n\n

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Dominican Hospitality: The Secret to Authentic Tourism<\/strong><\/h2>\n
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At the Faena Forum<\/a><\/strong> in Miami Beach, more than 200 guests\u2014including travel agencies, airlines, and Latin American personalities\u2014discovered firsthand a proposal that puts people before postcards<\/strong>. Authentic testimonials from tourists who extended their vacations or even moved to the country sum up the campaign\u2019s spirit: when the welcome is genuine, the trip becomes unforgettable. <\/p>\n\n

This concept also reinforces the country brand<\/strong> identity that the Dominican Republic has been building since 2020, when tourism began recovering faster than the regional average. Today, the sector contributes over 15% of GDP<\/strong> and generates more than 500,000 direct jobs<\/strong>, figures that confirm the importance of adding more reasons to visit. <\/p>\n\n

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Une publication partag\u00e9e par Wendy Justo (@wendyjusto305)<\/a><\/p>\n<\/div>\n<\/blockquote>\n