{"id":237530,"date":"2025-10-08T15:08:34","date_gmt":"2025-10-08T13:08:34","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=237530"},"modified":"2025-10-08T15:08:35","modified_gmt":"2025-10-08T13:08:35","slug":"amadeus-2025-latin-america-confirms-its-rise-on-the-global-tourism-stage","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/amadeus-2025-latin-america-confirms-its-rise-on-the-global-tourism-stage\/","title":{"rendered":"Amadeus 2025: Latin America Confirms Its Rise on the Global Tourism Stage"},"content":{"rendered":"\n<p>Latin America continues to chart its path on the global tourism map. The new <a href=\"https:\/\/www.amadeus-hospitality.com\/resources\/travel-insights-2025-focus-on-the-americas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Travel Insights 2025<\/strong><\/a> report, published by <strong>Amadeus <\/strong>in collaboration with <a href=\"https:\/\/www.untourism.int\/fr\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>UN Tourism<\/strong><\/a>, reveals a clear trend: the region is no longer just catching up after the pandemic \u2014 it is now attracting a steadily growing number of international travelers.<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Supported by expanding air connectivity and a renewed interest in its destinations, Latin America is establishing itself as a key region in medium- and long-term travel plans.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Recovery and air expansion: signs of confidence<\/strong><\/h2>\n\n\n\n<p>Between July 2024 and June 2025, the number of international passengers traveling to South America increased by 5.9%.<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>More and more travelers are choosing destinations such as<strong> <\/strong><a href=\"https:\/\/visit-latin-america.com\/en\/p\/brazil\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Brazil<\/mark><\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/visit-latin-america.com\/en\/p\/argentina\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Argentina<\/mark><\/strong><\/a> <strong>and<\/strong> <a href=\"https:\/\/visit-latin-america.com\/en\/p\/peru\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Peru<\/mark><\/strong><\/a> for their holidays or business trips. Cities like <strong>Florian\u00f3polis <\/strong>and <strong>Rio de Janeiro<\/strong> are recording a sharp rise in bookings, reflecting a renewed sense of dynamism.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DNl0Lfzp4NA\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DNl0Lfzp4NA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DNl0Lfzp4NA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Visit Brasil (@visitbrasil)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Central America follows the same trend, with air traffic up <strong>3.1%<\/strong>. This growth is reflected in more flights and greater interest in countries like<strong> <\/strong><a href=\"https:\/\/visit-latin-america.com\/en\/p\/costa-rica\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Costa Rica<\/mark><\/strong><\/a>,<strong> <\/strong><a href=\"https:\/\/visit-latin-america.com\/en\/p\/panama\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Panama<\/mark><\/strong><\/a><strong> <\/strong><strong>and<\/strong> <a href=\"https:\/\/visit-latin-america.com\/en\/p\/el-salvador\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">El Salvador.<\/mark><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This recovery is supported by renewed airline confidence: <strong>324 new routes have been opened in South America, 36 in Central America and 177 in the Caribbean <\/strong>\u2014 confirming that the region is attracting both travelers and air transport players alike.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>New source markets: Asia takes the stage<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"697\" src=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/10\/Japoneses-en-peru.jpg\" alt=\"\" class=\"wp-image-237513\" style=\"width:201px;height:auto\" srcset=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/10\/Japoneses-en-peru.jpg 1000w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/10\/Japoneses-en-peru-300x209.jpg 300w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/10\/Japoneses-en-peru-768x535.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p>While the United States and Canada remain the main source markets for Latin America, the report shows a clear diversification of origins.<\/p>\n\n\n\n<p>The most striking example is China: travel searches to the region have risen by 311%, and confirmed bookings by 30%.<\/p>\n\n\n\n<p>An increasing number of Chinese travelers are no longer just researching trips \u2014 they are making them happen.<\/p>\n\n\n\n<p><strong>Japan <\/strong>and <strong>South Korea<\/strong> show a similar evolution. Destinations such as <a href=\"https:\/\/visit-latin-america.com\/en\/p\/chile\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Peru<\/strong><\/a>, <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Chile<\/mark> <\/strong><strong>and<\/strong> <a href=\"https:\/\/visit-latin-america.com\/en\/p\/colombia\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Colombia<\/mark><\/strong><\/a> are attracting growing interest from these markets, representing an <strong>opportunity to develop new traveler profiles<\/strong> and adapt offerings to Asian expectations.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Destinations on the rise: beyond the classics<\/strong><\/h2>\n\n\n\n<p>The report highlights several emerging destinations in Latin America.<\/p>\n\n\n\n<p>In South America, the combination of <strong>nature, favorable climate and strengthened tourism<\/strong> offerings has helped <a href=\"https:\/\/visit-latin-america.com\/en\/surfing-in-latin-america-6-spots-to-ride-all-year-round\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Florian\u00f3polis<\/strong><\/a><strong> <\/strong>(<strong>Brazil<\/strong>) and <a href=\"https:\/\/visit-latin-america.com\/en\/bariloche-escape-to-argentinas-patagonia-between-mountains-and-lakes\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>San Carlos de Bariloche<\/strong><\/a> (<strong>Argentina<\/strong>) position themselves as attractive alternatives to major capitals.<\/p>\n\n\n\n<p>In Central America, Quepos and Drake Bay (Costa Rica), known for their biodiversity and proximity to national parks, appeal to travelers seeking sustainable outdoor experiences.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Traveler profile: anticipation and maturity<\/strong><\/h2>\n\n\n\n<p>The most active age group in bookings is <strong>46\u201365 years<\/strong> old, especially for destinations such as <strong>Bogot\u00e1, Buenos Aires<\/strong> and <strong>San Salvador.<\/strong><\/p>\n\n\n\n<p>Most travelers book between <strong>15 and 180 days in advance<\/strong> \u2014 a sign of thoughtful planning and confidence in their travel projects.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>Our article: <\/em><\/strong><a href=\"https:\/\/visit-latin-america.com\/en\/san-salvador-the-raw-energy-of-an-overlooked-capital\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>San Salvador, the Raw Energy of an Overlooked Capital<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These trends confirm that Latin America has entered a <strong>new phase of tourism growth.<\/strong><\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For tourism professionals, this is an opportunity to seize: design products tailored to more diverse audiences, strengthen the promotion of emerging destinations, and build a lasting presence in a global dynamic where Latin America is gaining influence.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Photos: Andina | Amadeus<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Amadeus 2025 report reveals the rise of tourism in Latin America\u2026<\/p>\n","protected":false},"author":11,"featured_media":237511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783],"tags":[27238,7928,13725,27234,27236,8133,10494,8134,8723,7549,27230,27232,27233,20097,20888,7555,25334,20088,27231,12897,23834,19460,27235,17231,17207,13405,7948,20614,27237,7568,27229,7633,7573,7581],"class_list":["post-237530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-2025-trends-2","tag-air-connectivity","tag-air-expansion","tag-amadeus-2025-report","tag-amadeus-analysis","tag-argentina-tourism","tag-bariloche-2","tag-brazil-tourism","tag-caribbean","tag-central-america","tag-chinese-market","tag-costa-rica-ecotourism","tag-drake-bay-2","tag-el-salvador-tourism","tag-florianopolis-en","tag-international-tourism","tag-international-travelers","tag-international-travellers-en","tag-japan-tourism","tag-latin-america-tourism-2","tag-latin-america-travel-trends","tag-new-flight-routes","tag-panama-flights","tag-perou-destinations-en","tag-peru-destinations-2","tag-quepos-2","tag-rio-de-janeiro-2","tag-rio-de-janeiro-en","tag-source-markets","tag-south-america","tag-south-korea-travel","tag-sustainable-tourism","tag-tourism-growth","tag-un-tourism"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/237530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=237530"}],"version-history":[{"count":7,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/237530\/revisions"}],"predecessor-version":[{"id":237548,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/237530\/revisions\/237548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/237511"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=237530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=237530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=237530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}