{"id":237791,"date":"2025-10-20T19:06:07","date_gmt":"2025-10-20T17:06:07","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=237791"},"modified":"2025-10-20T19:06:08","modified_gmt":"2025-10-20T17:06:08","slug":"central-america-gateway-a-model-of-regional-cooperation-for-international-tourism","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/central-america-gateway-a-model-of-regional-cooperation-for-international-tourism\/","title":{"rendered":"Central America Gateway: a model of regional cooperation for international tourism"},"content":{"rendered":"\n<p>The Central America Tourism Agency (<a href=\"https:\/\/catacentroamerica.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CATA<\/a>) and the <a href=\"https:\/\/gomundomaya.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mundo Maya<\/a> Organization have officially launched <strong>Central America Gateway<\/strong>, an unprecedented institutional campaign that brings together the efforts of   <a href=\"https:\/\/visit-latin-america.com\/en\/p\/belize\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Belize<\/mark><\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/visit-latin-america.com\/en\/p\/guatemala\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Guatemala<\/mark><\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/visit-latin-america.com\/en\/p\/el-salvador\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">El Salvador<\/mark><\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/visit-latin-america.com\/en\/p\/honduras\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Honduras<\/mark><\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/visit-latin-america.com\/en\/p\/nicaragua\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Nicaragua<\/mark><\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/visit-latin-america.com\/en\/p\/panama\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Panama<\/mark><\/strong><\/a><strong> and the <\/strong><a href=\"https:\/\/visit-latin-america.com\/en\/p\/dominican-republic\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"> Dominican Republic<\/mark><\/strong><\/a> under a single brand.<\/p>\n\n\n\n<p>Its goal: to strengthen the region\u2019s international visibility and position it as a complete, competitive and accessible destination.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A high-potential market<\/strong><\/h2>\n\n\n\n<p>According to CATA, the region welcomed <strong>28.9 million visitors in 2024<\/strong>, 70% of whom spent at least one night in one of the seven countries. Based on <a href=\"https:\/\/en.unwto-ap.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">UN Tourism<\/a> projections, these figures place Central America <strong>17th worldwide<\/strong> in terms of tourist arrivals. <\/p>\n\n\n\n<p>Building on this performance, the program aims to<strong> increase the number of foreign visitors by 6% by the end of 2025<\/strong>.<\/p>\n\n\n\n<p>Running until April 2026, the initiative will primarily <strong>target European markets<\/strong> \u2014 Spain, France, Germany, Italy, the United Kingdom and the Netherlands \u2014 as well as<strong> North America<\/strong>, mainly the United States and Canada.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nature, heritage and authentic experiences<\/strong><\/h2>\n\n\n\n<p>The campaign\u2019s central message is rooted in <strong>the region\u2019s shared values: nature, culture and authenticity<\/strong>.<\/p>\n\n\n\n<p>Travelers are invited to combine<strong> tropical forests, active volcanoes and Caribbean or Pacific<\/strong> coastlines while discovering emblematic sites such as <strong>Tikal (Guatemala)<\/strong>, <strong>Cop\u00e1n (Honduras)<\/strong> and <strong>Lamanai (Belize)<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>Our article:<\/em><\/strong> <a href=\"https:\/\/visit-latin-america.com\/en\/national-geographic-traveller-dedicates-a-special-issue-to-guatemala\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>National Geographic Traveller Dedicates a Special Issue to Guatemala<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Local gastronomy and signature products \u2014 <a href=\"https:\/\/visit-latin-america.com\/en\/cacao-story-latin-america-the-cradle-of-chocolate\/\" target=\"_blank\" rel=\"noreferrer noopener\">cacao<\/a>, rum, coffee \u2014 contribute to this shared image: that of a region united by its heritage and the richness of its traditions.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DPOtOO6iQaH\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DPOtOO6iQaH\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div 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0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DPOtOO6iQaH\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Visit Centroam\u00e9rica (@visita_centroamerica)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For professionals, this regional approach opens <strong>new opportunities for multi-country itineraries<\/strong> built around themed experiences: nature, culture, adventure or gastronomy.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An ambitious regional cooperation<\/strong><\/h2>\n\n\n\n<p>This model has already proven successful elsewhere: the <strong><a href=\"https:\/\/visit-latin-america.com\/en\/bolivia-colombia-ecuador-and-peru-launch-caminos-andinos-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Caminos Andinos<\/a><\/strong> program showed that a coordinated strategy can enhance the international visibility of several nations at once.<br><strong>Central America Gateway<\/strong> adopts this model on a larger scale, bringing together <strong>seven countries with distinct identities and markets<\/strong> under a shared vision.<\/p>\n\n\n\n<p>The goal goes beyond tourism promotion: it also seeks to harmonize marketing, communication and management efforts in an unprecedented<strong> exercise of regional governance<\/strong>.<\/p>\n\n\n\n<p>This campaign therefore marks a major evolution: <strong>the shift from a fragmented approach to a collective and strategic one<\/strong>, where cooperation becomes a driver of competitiveness.<\/p>\n\n\n\n<p>By creating a common brand, Central America is no longer presented as a mosaic of destinations, but as an <strong>integrated product<\/strong> capable of competing with the world\u2019s major tourism corridors.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Beyond a campaign, <strong>Central America Gateway<\/strong> embodies an ambition: that of a region that asserts itself, organizes and speaks with one voice.<\/p>\n\n\n\n<p>For travelers, it is the promise of a continent to explore without borders.<br>For professionals, it signals maturity: Central America enters a new era of tourism, where cooperation becomes the most powerful engine of growth.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Photos: CATA<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seven countries united under one brand: Central America Gateway embodies cooperation and the rise of tourism in Central America.<\/p>\n","protected":false},"author":11,"featured_media":237780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783],"tags":[9552,27624,27611,27618,19212,8504,27621,27607,7824,13394,20038,19963,11104,15964,8394,9700,7555,27622,7558,19564,27625,27620,8246,19996,9563,7563,19730,20671,27617,27623,27626,27619,27608,8608,7633,19875,11674,19693,20666,7637,17213,17212,17211,7581],"class_list":["post-237791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-belize-2","tag-cacao-2","tag-cata","tag-central-america-gateway-2","tag-central-america-tourism","tag-coffee","tag-combined-tours-2","tag-copan","tag-cultural-tourism","tag-dominican-republic","tag-dominican-republic-en","tag-durability-en","tag-el-salvador-2","tag-guatemala-2-2","tag-heritage-2","tag-honduras-2","tag-international-tourism","tag-lamanai-2","tag-latin-america","tag-latin-america-en","tag-multi-country-tourism-2","tag-mundo-maya-2","tag-nature-3","tag-nature-en","tag-nicaragua-2","tag-panama-2","tag-panama-en","tag-patrimoine-en","tag-regional-campaign-2","tag-regional-cooperation-2","tag-regional-identity-2","tag-regional-strategy-2","tag-rum","tag-sustainability","tag-sustainable-tourism","tag-tikal-2","tag-tourism-development","tag-tourism-development-en","tag-tourism-marketing-en","tag-tourism-marketing","tag-tourisme-culturel-en","tag-tourisme-durable-en","tag-tourisme-international-en","tag-un-tourism"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/237791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=237791"}],"version-history":[{"count":3,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/237791\/revisions"}],"predecessor-version":[{"id":237797,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/237791\/revisions\/237797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/237780"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=237791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=237791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=237791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}