{"id":237854,"date":"2025-10-22T15:31:55","date_gmt":"2025-10-22T13:31:55","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=237854"},"modified":"2025-10-22T15:31:56","modified_gmt":"2025-10-22T13:31:56","slug":"from-perception-to-promotion-uruguay-turns-travelers-voices-into-a-tourism-strategy","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/from-perception-to-promotion-uruguay-turns-travelers-voices-into-a-tourism-strategy\/","title":{"rendered":"From perception to promotion: Uruguay turns travelers\u2019 voices into a tourism strategy"},"content":{"rendered":"\n

Uruguay<\/mark><\/a>\u2019s Ministry of Tourism has unveiled \u201cUruguay Sorprende\u201d (\u201cUruguay Surprises\u201d)<\/strong>, its new international tourism promotion campaign. Broadcast across the digital platforms and social media channels of the Uruguay Natural<\/strong><\/a> brand, the initiative aims to reposition the country\u2019s image<\/strong> among regional and international audiences by highlighting the diversity of its landscapes, quality of life, and a tourism offering that combines nature, heritage, gastronomy, and well-being<\/strong>. <\/p>\n\n\n\n

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A concept born from travelers\u2019 experiences<\/strong><\/h2>\n\n\n\n

This new positioning stems from a simple yet revealing observation: many visitors describe Uruguay as a country that surprises<\/strong>. This notion appears repeatedly in social media comments, travel platforms, and satisfaction surveys, where tourists often cite tranquility, order, and authenticity<\/strong> as the country\u2019s distinctive traits.<\/p>\n\n\n\n

From these perceptions emerged a narrative that moves away from traditional advertising<\/strong> to better reflect the genuine experiences lived by travelers on the ground<\/strong>.<\/p>\n\n\n\n

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Una publicaci\u00f3n compartida por @uruguaynaturalmt<\/a><\/p>\n<\/div>\n<\/blockquote>\n