{"id":239314,"date":"2025-12-10T01:00:00","date_gmt":"2025-12-09T23:00:00","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=239314"},"modified":"2025-12-05T15:26:14","modified_gmt":"2025-12-05T13:26:14","slug":"the-reconcavo-baiano-joins-the-novas-rotas-programme-to-position-itself-on-the-international-market","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/the-reconcavo-baiano-joins-the-novas-rotas-programme-to-position-itself-on-the-international-market\/","title":{"rendered":"The Rec\u00f4ncavo Baiano joins the Novas Rotas programme to position itself on the international market"},"content":{"rendered":"\n

In the river city of Cachoeira<\/strong>, Embratur <\/a><\/strong>presented the third phase of its Novas Rotas<\/em> (New Routes) initiative, this time dedicated to the Rec\u00f4ncavo Baiano<\/strong>. Held at the Cineteatro Cachoeirano<\/strong>, the event brought together local authorities as well as representatives of the tourism sector. It marks the beginning of a strategy aimed at preparing Brazilian destinations that still remain outside traditional circuits to enter the international market.<\/p>\n\n\n\n

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What is Novas Rotas?<\/strong><\/h2>\n\n\n\n
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\u201cThe idea is to show the world that Brazil<\/mark><\/a><\/strong> is much more than its traditional postcards; we want to reveal new landscapes, new cultures, and experiences designed in a sustainable, smart, and innovative way.\u201d With these words, Embratur\u2019s president, Marcelo Freixo<\/strong>, summarizes the purpose of Novas Rotas<\/em>.<\/p>\n<\/blockquote>\n\n\n\n

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You may also like: <\/em><\/strong>Brazil sets a new record in sustainable tourism with 60 Blue Flag sites<\/a><\/em><\/strong>
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Since its launch, the programme has combined training in sustainability, innovation, and data use with the development of products designed to integrate into thematic itineraries. The first actions took place in regions of Rio de Janeiro<\/strong> \u2014such as Costa Verde<\/strong> and the Vale do Caf\u00e9<\/strong>\u2014 and later expanded to the south of the country, where cooperation with municipalities near major destinations has made it possible to structure routes capable of extending international visitors\u2019 stays. <\/p>\n\n\n\n

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Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n
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Una publicaci\u00f3n compartida por Secretaria de Estado de Turismo do Amap\u00e1 (@apsetur)<\/a><\/p>\n<\/div>\n<\/blockquote>\n