{"id":242044,"date":"2026-03-05T15:32:42","date_gmt":"2026-03-05T13:32:42","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=242044"},"modified":"2026-03-05T15:32:42","modified_gmt":"2026-03-05T13:32:42","slug":"costa-rica-launches-its-first-unified-european-campaign-at-itb-berlin","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/costa-rica-launches-its-first-unified-european-campaign-at-itb-berlin\/","title":{"rendered":"Costa Rica Launches Its First Unified European Campaign at ITB Berlin"},"content":{"rendered":"\n

In an increasingly competitive international tourism landscape, destinations are looking to refine how they present themselves to travelers. At ITB Berlin, Costa Rica<\/mark><\/a><\/strong> unveiled a new stage of its promotional strategy: its first unified European campaign. Titled \u201cLive. Life. News<\/mark><\/a><\/strong>\u201d, it offers an approach that goes beyond a simple catalog of places to visit, emphasizing instead the experiences travelers can live during their stay.<\/p>\n\n\n\n

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A Common Concept for Six Strategic Markets<\/strong><\/h2>\n\n\n\n

The announcement was made on the opening day of the 60th edition of ITB Berlin<\/mark><\/a><\/strong>, held at Messe Berlin. The Costa Rican Tourism Institute<\/strong> (ICT<\/mark><\/a>) presented a campaign built around a single creative concept for the entire European market, while allowing adaptations specific to each country. <\/p>\n\n\n\n

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Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n
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Una publicaci\u00f3n compartida por Inst. Costarricense de Turismo (@oficial_ict)<\/a><\/p>\n<\/div>\n<\/blockquote>\n