{"id":242184,"date":"2026-03-11T15:12:55","date_gmt":"2026-03-11T13:12:55","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=242184"},"modified":"2026-03-11T15:12:56","modified_gmt":"2026-03-11T13:12:56","slug":"with-60-blue-flag-certified-beaches-brazil-strengthens-its-international-tourism-promotion","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/with-60-blue-flag-certified-beaches-brazil-strengthens-its-international-tourism-promotion\/","title":{"rendered":"With 60 Blue Flag certified beaches, Brazil strengthens its international tourism promotion"},"content":{"rendered":"\n

For Brazil<\/mark><\/a><\/strong>, the Atlantic Ocean is not only a geographical boundary. It shapes coastal territories, supports local economies and structures the life of many communities. It is also around this maritime heritage that the country is now seeking to strengthen its international image. <\/p>\n\n\n\n

In Lisbon, during the event Galeria Visit Brasil Oceano<\/mark><\/a><\/strong>, the Brazilian Agency for International Tourism Promotion<\/strong> (Embratur<\/strong><\/mark><\/a>) and the Instituto Ambientes em Rede<\/strong> (IAR<\/mark><\/a><\/strong>) signed an agreement aimed at promoting abroad their destinations that hold the international Blue Flag<\/strong> certification<\/mark><\/a>.<\/p>\n\n\n\n

The agreement, signed for two years, plans to coordinate market analysis, strategic promotion and commercial support<\/strong> so that these destinations can be better integrated into international promotion campaigns, particularly among travelers who consider environmental criteria when choosing where to travel.<\/p>\n\n\n\n

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From Lisbon to international markets<\/strong><\/h2>\n\n\n\n

The presentation of this agreement in Lisbon is not coincidental. It illustrates how Brazil structures its tourism promotion toward certain key outbound markets. <\/p>\n\n\n\n

The flow of Portuguese visitors to the country has grown significantly in recent years. In 2025, 273,483 Portuguese tourists <\/strong>visited Brazil \u2014 the highest level since 2007 \u2014 representing an increase of more than 25% compared to 2024<\/strong>. Portugal has thus established itself as one of the main European markets for the destination. <\/p>\n\n\n\n

For representatives of the tourism sector and the Brazilian diplomatic corps present at the signing, this alliance should make it possible to better connect the coastal tourism offer with criteria that have become essential for many travelers: safety, transparent site management and respect for the environment<\/strong>.<\/p>\n\n\n\n

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Una publicaci\u00f3n compartida por Bandeira Azul Brasil \ud83c\udde7\ud83c\uddf7 (@bandeiraazulbrasil)<\/a><\/p>\n<\/div>\n<\/blockquote>\n