{"id":242487,"date":"2026-03-18T15:25:09","date_gmt":"2026-03-18T13:25:09","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=242487"},"modified":"2026-03-18T15:25:10","modified_gmt":"2026-03-18T13:25:10","slug":"bogota-launches-visit-bogota-conecta-a-new-digital-platform-dedicated-to-the-mice-sector","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/bogota-launches-visit-bogota-conecta-a-new-digital-platform-dedicated-to-the-mice-sector\/","title":{"rendered":"Bogot\u00e1 launches \u201cVisit Bogot\u00e1 Conecta\u201d, a new digital platform dedicated to the MICE sector"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/visit-latin-america.com\/en\/bogota-colombias-energy-at-the-top-of-the-andes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bogot\u00e1<\/a><\/strong> is strengthening its business tourism strategy with the launch of <strong><a href=\"https:\/\/conecta.visitbogota.co\/es\/inicio-conecta?ref=bannervisit\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Visit Bogot\u00e1 Conecta<\/mark><\/a><\/strong>, a digital platform designed to facilitate event planning in the Colombian capital. Presented during <strong><a href=\"https:\/\/expomice.com.co\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">EXPOMICE 2026<\/mark><\/a><\/strong>, this initiative brings together, in a single digital space, service providers specialized in hosting congresses, conventions, and professional events.<\/p>\n\n\n\n<p>The project is led by the <strong><a href=\"https:\/\/www.idt.gov.co\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Instituto Distrital de Turismo<\/mark><\/a><\/strong>, in collaboration with the <strong><a href=\"https:\/\/www.ccb.org.co\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Bogot\u00e1 Chamber of Commerce<\/mark><\/a><\/strong>, the <strong><a href=\"https:\/\/es.investinbogota.org\/bureau-convenciones\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Convention Bureau<\/mark><\/a><\/strong> of Invest, and <strong><a href=\"https:\/\/www.fenalco.com.co\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Fenalco<\/mark><\/a><\/strong>. The objective is straightforward: to enable event organizers to more easily identify local companies capable of providing the services required to deliver a congress, trade show, or convention. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A platform connecting the city\u2019s event ecosystem <\/strong><\/h2>\n\n\n\n<p>The platform operates as a <strong>specialized directory for the meetings and events industry<\/strong>. Organizers can search for venues, technical providers, logistics operators, catering services, and event production teams. <\/p>\n\n\n\n<p>The tool also allows users to filter results according to the type of event or the required capacity. This makes it possible to find both spaces suited for executive meetings and infrastructures capable of hosting several thousand participants. <\/p>\n\n\n\n<p>By centralizing this offer in a single digital space, the city aims to increase the visibility of an ecosystem that remains fragmented among different industry stakeholders.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DMiXIPSMc0u\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DMiXIPSMc0u\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DMiXIPSMc0u\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Bogot\u00e1 Convention Bureau (@bogotabureau)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A strategic sector for Bogot\u00e1\u2019s economy<\/strong><\/h2>\n\n\n\n<p>During the platform\u2019s launch, the <strong>Director of the Instituto Distrital de Turismo<\/strong>, <strong>\u00c1ngela Garz\u00f3n Caicedo<\/strong>, highlighted several advantages of the Colombian capital for hosting international events:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBogot\u00e1 is an open city that offers gastronomy, culture, entertainment, museums, and nature that cannot be found in other major cities. It also benefits from excellent connectivity: El Dorado Airport has been ranked the best airport in South America, giving us a significant advantage over other destinations.\u201d<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These factors contribute to the steady growth of business tourism in the capital. According to data from the <strong>Instituto Distrital de Turismo<\/strong>, the <strong>MICE and SMERF<\/strong> segments represent approximately <strong>26.5% of incoming tourism in Bogot\u00e1.<\/strong> <\/p>\n\n\n\n<p>In <strong>2025<\/strong>, Bogot\u00e1 hosted <strong>more than 127 MICE events<\/strong>, a figure that does not <strong>include events organized directly by agencies and private sector tourism companies<\/strong>. These events alone generated an <strong>economic impact exceeding 300 billion Colombian pesos (approximately USD 75 million)<\/strong>. This momentum is also reflected in international rankings: according to the <strong>International Congress and Convention Association (<a href=\"https:\/\/www.iccaworld.org\/about-icca\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">ICCA<\/mark><\/a>)<\/strong>, the Colombian capital ranks among the leading congress destinations in Latin America.  <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to join the platform<\/strong><\/h2>\n\n\n\n<p>Companies wishing to be listed on<strong> Visit Bogot\u00e1 Conecta <\/strong>must meet several requirements. They must have a valid <strong>commercial registration<\/strong>, an <strong>up-to-date RUT<\/strong>, and, when applicable, a <strong>National Tourism Registry<\/strong>. <\/p>\n\n\n\n<p>Service providers must also demonstrate experience in organizing or delivering services for events held in Bogot\u00e1. Companies based in other cities may also join the platform, provided they can prove their participation in events organized in the capital. <\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An increasingly competitive market<\/strong><\/h2>\n\n\n\n<p>The launch of Visit Bogot\u00e1 Conecta reflects a broader trend across Latin America: cities are increasingly competing to attract international congresses and professional events.<\/p>\n\n\n\n<p>In this context, having modern infrastructure is no longer enough. The ability to structure and showcase the full range of local services has become a key factor in attracting international event organizers. <\/p>\n\n\n\n<p>For Bogot\u00e1, where business tourism already represents a significant share of overall tourism activity, this platform serves as a new tool to strengthen its position among the leading MICE destinations in the region.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Paso a paso para inscribirte en &#039;Visit Bogot\u00e1 Conecta&#039;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/CpJzteEeETE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Photo: Instituto Distrital de Turismo<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bogot\u00e1 launches Visit Bogot\u00e1 Conecta, a platform connecting event organizers with MICE service providers.<\/p>\n","protected":false},"author":11,"featured_media":242481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783],"tags":[36493,36497,36499,36488,36495,36504,36498,36494,36479,36501,36502,36503,36500,36496],"class_list":["post-242487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-bogota-mice-tourism","tag-business-tourism-bogota","tag-congress-industry-bogota","tag-conventions-bogota","tag-corporate-events-bogota","tag-event-logistics-bogota","tag-event-suppliers-bogota","tag-events-in-bogota","tag-expomice-2026-bogota","tag-latin-america-mice","tag-mice-colombia","tag-smerf-tourism-bogota","tag-trade-shows-bogota","tag-visit-bogota-conecta-2"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/242487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=242487"}],"version-history":[{"count":4,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/242487\/revisions"}],"predecessor-version":[{"id":242536,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/242487\/revisions\/242536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/242481"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=242487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=242487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=242487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}