The way travelers choose their activities has evolved. Today, it is no longer enough to rely on a destination\u2019s reputation or the quality of its attractions: the decision is largely influenced by the visibility and variety of experiences offered online. This is where gaps emerge. Some markets clearly dominate, others are progressing, while a significant part of the potential remains underexploited. <\/p>\n\n\n\n
This is one of the main findings of the analysis conducted by Mabrian by Data Appeal<\/mark><\/strong><\/a>. Using data collected between August and December 2025, the study examines the supply of tourist activities on two major platforms \u2014Civitatis and GetYourGuide\u2014 as well as traveler preferences based on published reviews. Beyond volumes, it highlights dynamics that directly influence how offers are structured and destinations\u2019 visibility.<\/p>\n\n\n\n Alone, Peru<\/mark><\/a><\/strong> (25.7\u202f%) and Mexico<\/mark><\/a><\/strong> (25.4\u202f%) account for more than half of all bookable experiences in Latin America.<\/p>\n\n\n\n In Peru, the offer revolves around iconic sites such as Machu Picchu<\/strong>, the Sacred Valley<\/strong>, and Lima<\/strong>, with outdoor activities and experiences that involve local communities and Andean gastronomy.<\/p>\n\n\n\n Mexico combines archaeology \u2014Chich\u00e9n Itz\u00e1<\/strong>, Teotihuac\u00e1n<\/strong>\u2014 adventure tourism in the Riviera Maya<\/strong> and northern canyons, and urban culinary experiences in Mexico City<\/strong> and Oaxaca<\/strong>, particularly sought after by European and North American visitors.<\/p>\n\n\n\n
\n\n\n\nPeru and Mexico: Two Dominant Markets Built Around Experience<\/strong><\/h2>\n\n\n\n