{"id":243186,"date":"2026-04-06T17:38:21","date_gmt":"2026-04-06T15:38:21","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=243186"},"modified":"2026-04-06T17:38:22","modified_gmt":"2026-04-06T15:38:22","slug":"lgbtq-tourism-a-global-platform-to-structure-supply-and-guide-demand","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/lgbtq-tourism-a-global-platform-to-structure-supply-and-guide-demand\/","title":{"rendered":"LGBTQ+ Tourism: A Global Platform to Structure Supply and Guide Demand"},"content":{"rendered":"\n<p>LGBTQ+ tourism is entering a new phase. Long approached from a marketing or positioning perspective, it is now becoming part of the very structure of the tourism offer. The partnership between <strong><a href=\"https:\/\/queerdestinations.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Queer Destinations<\/mark><\/a><\/strong> and <strong><a href=\"https:\/\/www.hbxgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">HBX Group<\/mark><\/a><\/strong>, announced alongside the launch of a global platform by the end of 2026, reflects this shift.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A platform that structures supply and guides demand<\/strong><\/h2>\n\n\n\n<p>Within this initiative, Queer Destinations contributes through its \u201c<strong><em>Queer Destinations Committed<\/em><\/strong>\u201d program, which certifies destinations, companies, and public institutions based on specific criteria, supported by training tailored to the expectations of LGBTQ+ travelers.<\/p>\n\n\n\n<p>HBX Group, for its part, brings the technological dimension, with its B2B distribution capabilities, connectivity, and access to an international network of accommodations and services.<\/p>\n\n\n\n<p>The platform developed by both entities brings these elements together in a single environment: certification, training, and access to global inventory. The services included have been previously evaluated based on their inclusive policies and staff preparedness. <\/p>\n\n\n\n<p>In practical terms, bookings are directed toward providers that meet these standards, introducing an additional level of trust at the time of purchase.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DVZUIRGjEkZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DVZUIRGjEkZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DVZUIRGjEkZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Queer Destinations (@queerdestinations)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Latin America included from the first phase<\/strong><\/h2>\n\n\n\n<p>The rollout will begin in several strategic markets, particularly in <strong>Europe<\/strong> with <strong>Spain <\/strong>and <strong>Greece<\/strong>, but also in Latin America, where <strong><a href=\"https:\/\/visit-latin-america.com\/en\/p\/mexico\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Mexico<\/mark><\/a><\/strong> and <strong><a href=\"https:\/\/visit-latin-america.com\/en\/p\/brazil\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Brazil<\/mark><\/a><\/strong> play a central role.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"507\" src=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2026\/04\/66ec1e0337385.jpg\" alt=\"\" class=\"wp-image-243181\" style=\"aspect-ratio:1.7751948223484348;width:325px;height:auto\" srcset=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2026\/04\/66ec1e0337385.jpg 900w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2026\/04\/66ec1e0337385-300x169.jpg 300w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2026\/04\/66ec1e0337385-768x433.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p>In Mexico, <strong><a href=\"https:\/\/visit-latin-america.com\/en\/the-charm-and-soul-of-puerto-vallarta\/\" target=\"_blank\" rel=\"noreferrer noopener\">Puerto Vallarta<\/a><\/strong> has established itself as a benchmark destination for this segment, with a concentrated offer of hotels, bars, and tailored experiences. In <strong>Mexico City<\/strong>, <strong>Zona Rosa<\/strong>\u2014especially around Amberes Street\u2014functions as an active hub for nightlife and specialized services throughout the year. <\/p>\n\n\n\n<p>In <strong>Brazil<\/strong>, <strong>Rio de Janeiro<\/strong> offers a structured ecosystem across <strong>Copacabana<\/strong>, <strong>Barra da Tijuca<\/strong>, and especially <strong>Ipanema<\/strong>, around Farme de Amoedo Street, one of the main LGBTQ+ areas. <strong><a href=\"https:\/\/visit-latin-america.com\/en\/sao-paulo-metropolis-of-contrasts-and-cultural-capital-of-brazil\/\" target=\"_blank\" rel=\"noreferrer noopener\">S\u00e3o Paulo<\/a><\/strong> complements this landscape with the largest Pride in the world and a dense network of cultural and leisure venues, particularly in the <strong>Jardins and Vila Madalena districts<\/strong>.<\/p>\n\n\n\n<p>At the same time, the <a href=\"https:\/\/visit-latin-america.com\/en\/members\/visit-iguassu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>Iguaz\u00fa <\/strong>region<\/mark><\/a> is developing a dedicated protocol for LGBTQ+ visitors and strengthening its positioning through its affiliation with the <strong><a href=\"https:\/\/www.iglta.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">International LGBTQ+ Travel Association<\/mark><\/a><\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>You may also like: <\/em><\/strong><strong><em><a href=\"https:\/\/visit-latin-america.com\/en\/iguazu-falls-a-natural-spectacle-on-the-border-of-two-worlds\/\" target=\"_blank\" rel=\"noreferrer noopener\">Iguaz\u00fa Falls: A Natural Spectacle on the Border of Two Worlds<\/a><\/em><\/strong><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A segment with significant economic weight<\/strong><\/h2>\n\n\n\n<p>This initiative comes at a time of continued growth in LGBTQ+ tourism. According to LGBT Capital, this market represents approximately $3.7 billion in annual spending worldwide. <\/p>\n\n\n\n<p>However, one key point stands out: these flows do not always benefit destinations or businesses with clearly identified inclusive policies. The platform\u2019s objective is precisely to better direct this demand toward stakeholders that meet these criteria. <\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Beyond technology and certification, the main challenge lies in the ability of destinations to consistently apply these standards, from promotion to the on-site experience. In markets such as Latin America, where demand is growing rapidly, this step remains uneven. The evolution of this initiative will make it possible to observe how these standards are concretely integrated into tourism offerings and local practices.  <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Photos: Ekaterina Belova | D.R<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new global platform aims to structure LGBTQ+ tourism supply and guide demand toward certified and trained destinations.<\/p>\n","protected":false},"author":11,"featured_media":243179,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783],"tags":[37502,37508,19180,37500,37501,37514,37511,37506,19587,19286,19694,11945,19576,37509,12897,37503,37507,11525,37499,37510,37512,37504,12247,13145,18760,7576,37505,19703,37513],"class_list":["post-243186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-b2b-distribution","tag-brazil-lgbtq","tag-digital-tourism","tag-hbx-group-2","tag-hotelbeds-2","tag-iglta-2","tag-iguazu-tourism","tag-inclusion-in-tourism","tag-inclusion-tourism","tag-inclusive-destinations","tag-inclusive-tourism-en","tag-inclusive-tourism","tag-innovation-tourism","tag-ipanema-farme-de-amoedo-2","tag-latin-america-tourism-2","tag-lgbtq-tourism","tag-mexico-lgbtq","tag-puerto-vallarta-2","tag-queer-destinations-2","tag-rio-de-janeiro-lgbtq-2","tag-sao-paulo-pride-2","tag-tourism-certification","tag-tourism-experiences","tag-tourism-innovation","tag-tourism-latin-america-en","tag-tourism-market","tag-tourism-platform","tag-tourism-trends","tag-zona-rosa-mexico-2"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/243186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=243186"}],"version-history":[{"count":3,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/243186\/revisions"}],"predecessor-version":[{"id":243193,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/243186\/revisions\/243193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/243179"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=243186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=243186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=243186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}