{"id":243231,"date":"2026-04-07T17:54:13","date_gmt":"2026-04-07T15:54:13","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=243231"},"modified":"2026-04-07T17:54:14","modified_gmt":"2026-04-07T15:54:14","slug":"brazil-turning-trends-into-marketable-experiences","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/brazil-turning-trends-into-marketable-experiences\/","title":{"rendered":"Brazil: Turning Trends into Marketable Experiences"},"content":{"rendered":"\n

Trends are no longer enough to guide tourism. What matters now is their ability to be translated into concrete, bookable, and clearly structured products. This is precisely the objective of the 7th edition of the <\/mark>Tourism Trends report<\/mark><\/a><\/strong>, led by Embratur<\/mark><\/a><\/strong>, the Brazilian Ministry of Tourism<\/strong>, and the Brazilian Tour Operators Association<\/strong> (Braztoa<\/mark><\/a><\/strong>), which draws on more than 30 international studies and direct feedback from operators.<\/p>\n\n\n\n

The analysis goes beyond identifying trends. It focuses on understanding what actually sells<\/strong>: what types of experiences are in demand, when travelers book, how much they spend, and how these elements fit into the purchasing journey. <\/p>\n\n\n\n

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From trend to product: a still underestimated challenge<\/strong><\/h2>\n\n\n\n

One of the report\u2019s key contributions lies in the role given to operators. Through Braztoa<\/strong>, the study incorporates the perspective of those who design and market products\u2014an aspect often missing from this type of analysis. <\/p>\n\n\n\n

The conclusion is clear: a trend only has value if it is translated into a structured and sellable experience<\/strong>. This gap between inspiration and commercialization remains a point of friction for many destinations. Conversely, those that manage to organize their offer in a clear and coherent way gain competitiveness<\/mark><\/a>, particularly on distribution platforms. <\/p>\n\n\n\n

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Una publicaci\u00f3n compartida por Ministe\u0301rio do Turismo (@mturismo)<\/a><\/p>\n<\/div>\n<\/blockquote>\n