{"id":243562,"date":"2026-04-15T15:04:22","date_gmt":"2026-04-15T13:04:22","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=243562"},"modified":"2026-04-15T15:04:22","modified_gmt":"2026-04-15T13:04:22","slug":"peru-integrates-an-ai-assistant-to-organize-itineraries-on-peru-travel","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/peru-integrates-an-ai-assistant-to-organize-itineraries-on-peru-travel\/","title":{"rendered":"Peru integrates an AI assistant to organize itineraries on Peru.travel"},"content":{"rendered":"\n

A trip to Peru<\/mark><\/a><\/strong> can now begin with a question and an immediate answer. On Peru.travel<\/mark><\/a><\/strong>, a new virtual assistant organizes routes, matches interests, and suggests itineraries in just seconds. With this development, the country becomes the first in South America to integrate an artificial intelligence\u2013based travel assistant on its official tourism portal. <\/p>\n\n

Behind this interface, driven by PROMPER\u00da<\/mark><\/a><\/strong> and MINCETUR<\/mark><\/a><\/strong>, lies more than just a tool: it is a way of influencing, from the very first searches, how a trip is designed and distributed across the territory.<\/p>\n\n

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An assistant redefining the first point of contact<\/strong><\/h2>\n\n

Integrated into Peru.travel<\/mark><\/a>, the assistant relies on generative artificial intelligence and data analysis. Unlike a traditional search engine, it does not return a list of links but builds proposals in real time by connecting destinations, travel times, and experiences. <\/p>\n\n

Another distinguishing feature is that it relies exclusively on official and verified content, providing a more reliable framework during a planning phase often marked by scattered information.<\/p>\n\n

The tool is also available in several languages\u2014English<\/strong>, Spanish<\/strong>, Korean<\/strong>, Italian<\/strong>, German<\/strong>, Portuguese<\/strong>, Japanese<\/strong>, and French<\/strong>\u2014making it easier to use across key source markets.<\/p>\n\n

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Una publicaci\u00f3n compartida por peru (@peru)<\/a><\/p>\n<\/div>\n<\/blockquote>\n