{"id":244986,"date":"2026-05-20T15:24:48","date_gmt":"2026-05-20T13:24:48","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=244986"},"modified":"2026-05-20T15:24:49","modified_gmt":"2026-05-20T13:24:49","slug":"brazil-joins-the-black-travel-alliance-to-promote-brazilian-afrotourism-worldwide","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/brazil-joins-the-black-travel-alliance-to-promote-brazilian-afrotourism-worldwide\/","title":{"rendered":"Brazil joins the Black Travel Alliance to promote Brazilian afrotourism worldwide"},"content":{"rendered":"\n

In Brazil, afrotourism is not just a tourism segment. It is deeply connected to the country\u2019s history, its cities, its music, its religious traditions, its cuisine, and its territories of memory. With the largest Afro-descendant population outside Africa, the country has a unique foundation to connect with travelers seeking culture, ancestry, and a sense of belonging. <\/p>\n\n\n\n

It is within this perspective that Embratur<\/mark><\/a><\/strong>, the Brazilian agency for international tourism promotion, has joined the Black Travel Alliance<\/a><\/strong>, one of the leading international organizations dedicated to Afro-descendant tourism. <\/p>\n\n\n\n

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A strategy focused on the United States and Europe<\/strong><\/h2>\n\n\n\n

This membership, announced during the Fortaleza Tourism Fair<\/strong>, allows Brazil to integrate an active network, particularly in the United States <\/strong>and Europe, connected to content creators, journalists, operators, travel agents, and specialized opinion leaders. The North American dimension is especially important: the U.S. market represents one of the most strategic audiences for this type of experience<\/strong>, both because of its purchasing power and the growing interest in travel linked to roots, memory, and Afro-descendant cultures. <\/p>\n\n\n\n

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\u201c Since 2023, Embratur has committed to strengthening afrotourism as a strategic axis of Brazil\u2019s international promotion. Since then, we have advanced in positioning the country as a global reference in tourism with Black protagonism, recognizing the potential of the Black Brazilian population as a central driver of this development, <\/em> \u201d explained T\u00e2nia Neres<\/strong>, Coordinator of Afrotourism, Diversity and Indigenous Peoples at Embratur.<\/strong><\/p>\n<\/blockquote>\n\n\n\n

The alliance will now make it possible to develop targeted campaigns, webinars with international operators, specialized consultations, and promotional actions linked to the Black Travel Summit<\/mark><\/a><\/strong>, the main B2B event in the segment, whose next edition will take place in Milwaukee from October 15 to 18, 2026.<\/p>\n\n\n\n

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Une publication partag\u00e9e par Black Travel Alliance (@theblacktravelalliance)<\/a><\/p>\n<\/div>\n<\/blockquote>\n