{"id":245527,"date":"2026-06-02T07:30:00","date_gmt":"2026-06-02T05:30:00","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=245527"},"modified":"2026-05-29T14:59:31","modified_gmt":"2026-05-29T12:59:31","slug":"costa-rica-places-nature-at-the-heart-of-its-wellness-tourism-strategy","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/costa-rica-places-nature-at-the-heart-of-its-wellness-tourism-strategy\/","title":{"rendered":"Costa Rica places nature at the heart of its wellness tourism strategy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In <strong><a href=\"https:\/\/visit-latin-america.com\/en\/p\/costa-rica\/\" target=\"_blank\" rel=\"noreferrer noopener\">Costa Rica<\/a><\/strong>, \u201c<strong>Pura Vida<\/strong>\u201d is not just a phrase used in promotional campaigns. It sums up a way of travelling where the pace slows down, where forests, volcanoes, beaches and hot springs become an essential part of the experience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The country is now seeking to give clearer shape to this promise by positioning nature as the foundation of its wellness tourism offer. Through the notion of \u201c<strong>biophilic connection<\/strong>\u201d, Costa Rica wants to make its landscapes something more than a backdrop: a setting capable of encouraging rest, physical recovery, mental calm and a connection with the environment. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nature as a starting point<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Biophilia refers to the natural affinity of human beings with the living world. Applied to tourism, the idea is quite simple: <strong>designing experiences in which nature directly contributes to the traveller\u2019s well-being<\/strong>, whether through walking, breathing, bathing, observing or simply taking time. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Costa Rica, this approach finds particularly favourable ground. In <strong>La Fortuna<\/strong>, in the centre of the country, the hot springs heated by <strong><a href=\"https:\/\/visit-latin-america.com\/en\/volcan-arenal-adventures-and-relaxation-in-the-heart-of-costa-rica\/\" target=\"_blank\" rel=\"noreferrer noopener\">Arenal Volcano<\/a><\/strong> combine relaxation with volcanic landscapes. In <strong><a href=\"https:\/\/cloudforestmonteverde.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Monteverde<\/a><\/strong>, the cloud forest trails and hanging bridges invite a slower immersion in one of the country\u2019s most distinctive ecosystems.  <\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DYX9cRDm5pO\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DYX9cRDm5pO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DYX9cRDm5pO\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por Mistico Park | Hanging Bridges (@misticopark)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/visit-latin-america.com\/en\/nicoya-costa-ricas-paradise-peninsula\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Nicoya Peninsula<\/a><\/strong>, recognised as one of the planet\u2019s Blue Zones, adds a dimension linked to longevity and healthy lifestyles. On the Pacific coast, <strong><a href=\"https:\/\/visit-latin-america.com\/en\/guanacaste-an-escape-to-the-heart-of-costa-rican-biodiversity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guanacaste <\/a><\/strong>completes this offer with its yoga retreats, seaside accommodation and stays designed around rest, movement and disconnection. <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Structuring an existing trend<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The initiative is led by the <strong><a href=\"https:\/\/es.visitcostarica.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Costa Rican Tourism Institute<\/a><\/strong>, <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong><a href=\"https:\/\/wellness-costarica.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Wellness Costa Rica Association<\/a><\/strong><\/mark> and <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>the Arenal Chamber of Tourism and Commerce<\/strong><\/mark>. These stakeholders share the same observation: wellness is no longer an added service during a trip, but a criterion that increasingly influences the choice of a destination. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cThe true luxury of the future will not be infrastructure, but the ability to generate authentic well-being in people. Costa Rica has the advantage of being able to do this through its biodiversity, our most important resource,\u201d  <\/em>said <strong>Laura Barrantes Requeno, wellness specialist within the association<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">To give greater coherence to this offer, the public and private sectors have begun promoting training programmes aimed at hotels, tour operators, guides and stakeholders in the wellness sector. The goal is to help professionals design experiences that are more identifiable, better structured and better adapted to travellers\u2019 expectations.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A fast-growing market<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This direction is part of an expanding global market. According to <strong><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/wellness-tourism-market\" target=\"_blank\" rel=\"noreferrer noopener\">Grand View Research<\/a><\/strong>, wellness tourism was worth <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>990.4 billion dollars in 2025<\/strong><\/mark> and could reach 2.4 trillion dollars by 2035, with an average annual growth rate of 9.3%. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This growth can be explained by rising demand for trips centred on physical and mental health, the development of specialised spas and resorts, as well as interest in programmes combining rest, nutrition, relaxation and outdoor activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For destinations, this segment is of particular interest. Travellers who place wellness at the heart of their stay, or include it as a secondary motivation, tend to choose higher-end accommodation and devote a significant share of their budget to treatments, healthy dining and personalised experiences. <\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Our article: <a href=\"https:\/\/visit-latin-america.com\/en\/wellness-tourism-in-latin-america-thermal-waters-rituals-and-new-sensory-journeys\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wellness tourism in Latin America: thermal waters, rituals and new sensory journeys<\/a><\/em><\/strong><\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Costa Rica does not need to invent a new narrative to exist in this market. Its strength lies precisely in the coherence between its international image, its biodiversity and the experiences already offered on the ground. The challenge now is to better structure this privileged relationship with nature, in order to turn it into an offer that is clear, distinctive and fully integrated into the travel experience.  <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Photos: Jeffrey Arguedas<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Costa Rica structures its wellness tourism offer around nature, between biodiversity, hot springs and immersive experiences.<\/p>\n","protected":false},"author":1,"featured_media":245523,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15998],"tags":[41451,41445,13606,41450,41448,41455,11641,41454,41446,41453,41456,41452,41457,41464,35633,15921,12849,41447,41458,41465,35628,41463,41459,41460,41449,41466,41462,41461],"class_list":["post-245527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-arenal-hot-springs","tag-arenal-volcano","tag-biodiversity-costa-rica","tag-biophilic-connection","tag-costa-rica-wellness-tourism","tag-costa-rica-yoga-retreats","tag-costa-rican-tourism-institute","tag-experiential-tourism-costa-rica","tag-guanacaste-wellness","tag-la-fortuna-costa-rica-3","tag-mental-health-travel","tag-monteverde-cloud-forest","tag-monteverde-costa-rica-3","tag-nature-and-wellness","tag-nature-tourism-costa-rica","tag-nicoya-blue-zone","tag-nicoya-peninsula","tag-pura-vida-costa-rica-2","tag-regenerative-tourism-costa-rica","tag-spas-costa-rica-2","tag-sustainable-tourism-costa-rica","tag-wellness-costa-rica-association-2","tag-wellness-latin-america","tag-wellness-resorts-costa-rica","tag-wellness-tourism-costa-rica-2","tag-wellness-tourism-trends","tag-wellness-travel-2","tag-wellness-travel-latin-america-2"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/245527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=245527"}],"version-history":[{"count":2,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/245527\/revisions"}],"predecessor-version":[{"id":245532,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/245527\/revisions\/245532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/245523"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=245527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=245527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=245527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}