{"id":246772,"date":"2026-08-12T19:23:44","date_gmt":"2026-08-12T17:23:44","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=246772"},"modified":"2026-08-12T19:23:45","modified_gmt":"2026-08-12T17:23:45","slug":"brazil-business-travel-leads-global-growth-projections-in-2026","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/en\/brazil-business-travel-leads-global-growth-projections-in-2026\/","title":{"rendered":"Brazil: business travel leads global growth projections in 2026"},"content":{"rendered":"\n

Brazil <\/mark><\/a><\/mark>ranks first in business travel growth projections for 2026 among the sector\u2019s 15 largest global markets. According to the 2026 Business Travel Inde<\/strong>x by the Global Business Travel Association (<\/mark>GBTA<\/mark><\/a>)<\/strong>, spending related to professional travel is expected to rise by 13.8%<\/strong> in the country this year, reaching 35.8 billion dollars<\/strong>. This volume keeps Brazil in 10th place worldwide<\/strong>.<\/p>\n\n\n\n

This increase comes in a global market that is itself growing. GBTA estimates that business travel spending will reach 1.71 trillion dollars in 2026<\/strong>, up 7.2%. The number of trips is growing much more slowly, by only 1.3%. Companies are therefore still traveling, but are selecting their trips more carefully, while higher transport and travel costs are pushing spending up faster than volumes.<\/p>\n\n\n\n

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An important signal for Brazil<\/strong>
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This projection comes as Brazil is also progressing in congresses and international events. S\u00e3o Paulo<\/a><\/strong> and Rio de Janeiro<\/strong> remain the most visible cities in this segment, but activity is now distributed across a growing number of destinations.<\/p>\n\n\n\n

The ICCA 2025 ranking places Brazil 13th worldwide for international events<\/strong>, two places higher than the previous year. The country now has 42 cities included in the ranking<\/strong>, compared with 26 in 2023. Bras\u00edlia<\/strong>, Campinas<\/strong>, Belo Horizonte<\/strong>, Foz do Igua\u00e7u<\/strong>, Salvador de Bahia<\/a><\/strong> and Manaus<\/a><\/strong> are among the best-positioned Brazilian destinations. This distribution makes it possible to envisage professional meetings in very different environments, well beyond the two main metropolises.<\/p>\n\n\n\n

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Business tourism beyond the meeting room<\/strong><\/h2>\n\n\n
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One of the interesting points in the report also concerns the level of spending by business travelers. According to data reported by Embratur, the average daily spending linked to a business trip reaches 875 dollars worldwide<\/strong>, while accommodation and air transport alone represent 52% of the total.<\/p>\n\n\n\n

Brazil already has major airports, a substantial hotel offer and cities equipped with infrastructure capable of hosting events of very different sizes. In a market where companies are selecting their trips more carefully, this diversity becomes a central argument. It makes it possible to turn a professional appointment into a fuller stay, with working time, meetings, visits, cultural or gastronomic experiences, or even a few extra days on site.<\/p>\n\n\n\n

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Our article: Bleisure: When Business Trips Turn Into Unforgettable Experiences<\/a><\/strong><\/em><\/p>\n\n\n\n

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This expected growth in business travel also comes during a favorable year for Brazilian international tourism. In the first half of 2026, the country welcomed 5.26 million foreign visitors<\/strong>, the second-best performance ever recorded for this period. Their spending reached 5.6 billion dollars<\/strong>, up 12.14%<\/strong> compared with the first half of 2025.
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The +13.8%<\/strong> forecast for business travel therefore adds another indicator to these results. If confirmed, Brazil will end 2026 with particularly strong growth in spending related to professional travel, while maintaining a high level of international arrivals. Two developments that mainly show the growing weight of tourism in the country\u2019s economy.<\/p>\n\n\n\n

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Sources : Embratur<\/mark><\/a>| Global Business Travel Association | ICCA<\/em><\/p>\n\n\n\n

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Photos : Embratur | Quimbaya Latin America<\/mark><\/a><\/em><\/p>\n\n\n\n

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The Brazil is expected to see a 13.8% increase in business travel spending in 2026, the strongest growth among major global markets.<\/p>\n","protected":false},"author":1,"featured_media":246767,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783],"tags":[42885,19387,14327,20619,42835,42834,42873,42881,42876,42831,42887,42874,19738,42880,42877,42890,42879,42875,42891,42882,42878,37787,42884,42889,15886,42888,20614,7948,41641,42886,20293,7951,42883],"class_list":["post-246772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-air-connectivity-brazil-2","tag-belo-horizonte-2","tag-brasilia-2","tag-brasilia-en","tag-brazil-2026","tag-brazil-business-travel","tag-business-tourism-brazil-2","tag-business-tourism-growth-3","tag-business-travel-brazil-2","tag-business-travel-index-2026","tag-business-travel-market-2","tag-business-travel-spending-2","tag-business-trips","tag-campinas-2","tag-congresses-brazil-2","tag-corporate-tourism-2","tag-gbta-2026-2","tag-global-business-travel-association-2","tag-hospitality-brazil-2","tag-icca-2025-2","tag-international-events-brazil-2","tag-international-tourism-brazil-2","tag-international-visitors-brazil-2","tag-mice-brazil-2","tag-professional-events","tag-professional-travel-2","tag-rio-de-janeiro-en","tag-rio-de-janeiro-2","tag-sao-paulo-4","tag-tourism-economy-brazil-2","tag-tourism-in-brazil-en","tag-tourism-in-brazil","tag-tourism-spending-brazil-2"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/246772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/comments?post=246772"}],"version-history":[{"count":2,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/246772\/revisions"}],"predecessor-version":[{"id":246776,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/posts\/246772\/revisions\/246776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media\/246767"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/media?parent=246772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/categories?post=246772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/en\/wp-json\/wp\/v2\/tags?post=246772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}