{"id":235381,"date":"2025-07-23T01:54:25","date_gmt":"2025-07-22T23:54:25","guid":{"rendered":"https:\/\/visit-latin-america.com\/dominicana-te-sonrie-la-hospitalidad-como-base-de-una-nueva-estrategia-turistica\/"},"modified":"2025-08-11T23:40:42","modified_gmt":"2025-08-11T21:40:42","slug":"dominicana-te-sonrie-la-hospitalidad-como-base-de-una-nueva-estrategia-turistica","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/es\/dominicana-te-sonrie-la-hospitalidad-como-base-de-una-nueva-estrategia-turistica\/","title":{"rendered":"\u201cDominicana te sonr\u00ede\u201d: La hospitalidad como base de una nueva estrategia tur\u00edstica"},"content":{"rendered":"\n<p>\u00bfPuede una simple sonrisa transformar un <strong>destino tur\u00edstico<\/strong>? La <a href=\"https:\/\/visit-latin-america.com\/en\/p\/dominican-republic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rep\u00fablica Dominicana<\/a> dice que <strong>s\u00ed<\/strong>. Con m\u00e1s de seis millones de visitantes internacionales desde comienzos de a\u00f1o y un r\u00e9cord de once millones en 2024, el pa\u00eds no se conforma con ser uno de los favoritos del Caribe. Su nueva campa\u00f1a,<strong> \u201cDominicana te sonr\u00ede\u201d<\/strong>, apuesta por algo <em>m\u00e1s poderoso que el sol y la arena<\/em>: la calidez de su gente.   <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p>Mientras otros destinos exhiben sus paisajes, esta isla invita a los viajeros a compartir una comida, sumarse a un merengue improvisado o dejarse guiar por quienes mejor conocen cada rinc\u00f3n. Esta estrategia, liderada por el Ministerio de Turismo bajo la direcci\u00f3n de <strong>David Collado<\/strong>, busca que cada visitante no solo llegue, sino que se sienta inspirado a quedarse m\u00e1s\u2026 y a volver.  <\/p>\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>La hospitalidad dominicana: El secreto de un turismo aut\u00e9ntico<\/strong><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"959\" height=\"398\" src=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/07\/5c1e6a779dcb6bb529b96b21d7b02088.jpeg\" alt=\"\" class=\"wp-image-235358\" style=\"width:280px;height:auto\" srcset=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/07\/5c1e6a779dcb6bb529b96b21d7b02088.jpeg 959w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/07\/5c1e6a779dcb6bb529b96b21d7b02088-300x125.jpeg 300w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2025\/07\/5c1e6a779dcb6bb529b96b21d7b02088-768x319.jpeg 768w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/figure>\n<\/div>\n<p>En el Faena <strong><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.faena.com\/casa-faena\/gather\/venues\/faena-forum\">Forum de Miami Beach<\/a><\/strong>, m\u00e1s de 200 invitados \u2014incluidas agencias de viajes, aerol\u00edneas y personalidades latinoamericanas\u2014 conocieron de primera mano una propuesta que pone a las <strong>personas por encima de las postales<\/strong>. Testimonios aut\u00e9nticos de turistas que extendieron sus vacaciones o incluso se mudaron al pa\u00eds resumen el esp\u00edritu de la campa\u00f1a, pues cuando la bienvenida es genuina, el viaje se vuelve inolvidable.  <\/p>\n\n<p>Este concepto tambi\u00e9n refuerza la <strong>identidad de marca pa\u00eds<\/strong> que la Rep\u00fablica Dominicana ha venido construyendo desde 2020, cuando el turismo comenz\u00f3 a recuperarse m\u00e1s r\u00e1pido que el promedio regional. Hoy, el sector aporta <strong>m\u00e1s del 15\u202f% del PIB<\/strong> y genera <strong>m\u00e1s de 500.000 empleos directos<\/strong>, cifras que confirman la importancia de seguir sumando razones para visitar.  <\/p>\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DMOUuLkvaLn\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DMOUuLkvaLn\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DMOUuLkvaLn\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Une publication partag\u00e9e par Wendy Justo (@wendyjusto305)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>M\u00e1s all\u00e1 de Punta Cana: Destinos por descubrir<\/strong><\/h2>\n\n<p>Aunque <strong>Punta Cana y B\u00e1varo<\/strong> siguen concentrando la mayor\u00eda de las llegadas internacionales gracias a sus <em>playas y resorts todo incluido<\/em>, la estrategia de promoci\u00f3n apunta cada vez m\u00e1s hacia destinos emergentes:<\/p>\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<ul class=\"wp-block-list\">\n<li><strong>Miches<\/strong>, ubicada al noreste de Hig\u00fcey, combina eco-lodges, playas casi v\u00edrgenes y proyectos de turismo de bajo impacto.<\/li>\n\n\n\n<li><strong>Saman\u00e1<\/strong>, famosa por el<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/visit-latin-america.com\/en\/whale-season-in-the-dominican-republic-an-unforgettable-spectacle\/\"> avistamiento de ballenas jorobadas<\/a> de enero a marzo, invita a explorar cascadas como <strong>El Lim\u00f3n<\/strong>, rutas en lancha por <strong>Los Haitises<\/strong> y comunidades que florecen gracias al agroturismo.<\/li>\n\n\n\n<li><strong>Costa \u00c1mbar<\/strong>, que incluye <strong>Puerto Plata, Cabarete y Sos\u00faa<\/strong>, mezcla historia colonial, deportes acu\u00e1ticos y experiencias en torno al cacao, el \u00e1mbar y el caf\u00e9.<\/li>\n\n\n\n<li><strong>Santiago de los Caballeros<\/strong>, segunda ciudad m\u00e1s grande del pa\u00eds, ofrece una cara urbana y cultural, con rutas del tabaco, arquitectura patrimonial y gastronom\u00eda local que conecta al viajero con la vida dominicana m\u00e1s aut\u00e9ntica.<\/li>\n<\/ul>\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9<\/strong> <strong>h<\/strong><strong>a<\/strong><strong>ce<\/strong> <strong>diferente<\/strong> <strong>a \u201c<\/strong><strong>Dominicana<\/strong> <strong>te <\/strong><strong>sonr\u00ede<\/strong><strong>\u201d?<\/strong><\/h2>\n\n<p>Esta nueva campa\u00f1a se basa en tres apuestas claras:<\/p>\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Humanizar la experiencia tur\u00edstica:<\/strong> Pasar del foco en los hoteles a las personas que reciben a los viajeros.<\/li>\n\n\n\n<li><strong>Descentralizar la oferta:<\/strong> Promover regiones menos concurridas y un turismo que impacte directamente a las comunidades locales.<\/li>\n\n\n\n<li><strong>Crear lazos duraderos:<\/strong> Fomentar que los visitantes regresen, recomienden el destino y se sientan parte de una cultura abierta y acogedora.<\/li>\n<\/ol>\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>El objetivo es ambicioso: mantenerse como l\u00edder en llegadas internacionales en el Caribe, superar los <strong>12 <\/strong><strong>m<\/strong><strong>illones de visitantes<\/strong><strong> para<\/strong><strong> finales<\/strong><strong> de 2025<\/strong> y consolidar su imagen como un destino aut\u00e9ntico, accesible y confiable.<\/p>\n\n<p>La opini\u00f3n de los viajeros confirma que esta promesa va m\u00e1s all\u00e1 de las palabras: encuestas del Ministerio de Turismo muestran que <strong>m\u00e1s del 90\u202f%<\/strong><strong> de<\/strong><strong> los visitantes desea regresar<\/strong>, y casi la mitad elige el pa\u00eds por primera vez. Las altas valoraciones en excursiones y actividades al aire libre \u2014paseos en buggy, esn\u00f3rquel, buceo, golf\u2014 reflejan por qu\u00e9 l<strong>a belleza natural y la calidez humana del pa\u00eds<\/strong> siguen atrayendo.  <\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>En un momento en que los viajeros buscan experiencias con <strong>rostro humano<\/strong>, \u201cDominicana te sonr\u00ede\u201d pone nombre y voz a la hospitalidad que ha sostenido su turismo durante d\u00e9cadas. Un recordatorio de que, muchas veces, <strong>la raz\u00f3n para volver no solo es el paisaje\u2026 sino quienes lo comparten.<\/strong>  <\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Dominicana Te Sonr\u00ede\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/rAjOWt-tOvg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-small-font-size\"><em>Fotos:<a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/mitur.gob.do\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"> Ministerio de turismo Republica Dominicana<\/mark><\/a><\/em><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rep\u00fablica Dominicana conquista con calidez, cultura y autenticidad en su nueva campa\u00f1a, que va mucho m\u00e1s all\u00e1 del sol, las playas y los resorts.<\/p>\n","protected":false},"author":1,"featured_media":235357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23279],"tags":[23291,23310,23300,23294,23309,23288,23282,23308,23296,23281,23306,23285,23292,23295,22341,22340,23302,23299,23304,23297],"class_list":["post-235381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-aventuras-caribenas","tag-avistamiento-de-ballenas","tag-campana-de-turismo","tag-caribe-autentico","tag-caribe-fuera-de-lo-comun","tag-costa-de-ambar","tag-destinos-islenos","tag-dominicana-te-sonrie","tag-escapadas-tropicales","tag-faena-forum-3","tag-ministerio-de-turismo","tag-playas-del-caribe","tag-samana-3","tag-turismo-con-corazon","tag-turismo-cultural","tag-turismo-sostenible","tag-vacaciones-tropicales","tag-viajar-con-locales","tag-viaje-caribeno","tag-viajes-sostenibles"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts\/235381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/comments?post=235381"}],"version-history":[{"count":1,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts\/235381\/revisions"}],"predecessor-version":[{"id":235382,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts\/235381\/revisions\/235382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/media\/235357"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/media?parent=235381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/categories?post=235381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/tags?post=235381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}