{"id":241107,"date":"2026-02-02T01:12:00","date_gmt":"2026-02-01T23:12:00","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=241107"},"modified":"2026-01-30T23:33:08","modified_gmt":"2026-01-30T21:33:08","slug":"guatemala-deja-huella-en-fitur-madrid-2026-con-compromisos-y-reconocimientos","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/es\/guatemala-deja-huella-en-fitur-madrid-2026-con-compromisos-y-reconocimientos\/","title":{"rendered":"Guatemala deja huella en FITUR Madrid 2026 con compromisos y reconocimientos"},"content":{"rendered":"\n<p>En <strong>FITUR Madrid 2026<\/strong>, <a href=\"https:\/\/visit-latin-america.com\/es\/p\/guatemala\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Guatemala <\/mark><\/strong><\/a>decidi\u00f3 ir m\u00e1s all\u00e1 de la simple promoci\u00f3n tur\u00edstica. Su presencia se articul\u00f3 en torno a prioridades claramente asumidas: compromisos ambientales concretos y la puesta en valor de su identidad.  <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un acuerdo para reforzar la protecci\u00f3n del lago Atitl\u00e1n<\/strong><\/h2>\n\n\n\n<p>Entre los anuncios m\u00e1s destacados de esta edici\u00f3n se encuentra la firma del \u201c<strong>Pacto por un Atitl\u00e1n Transparente<\/strong>\u201d, que reuni\u00f3 al <strong>Ministerio de Ambiente y Recursos Naturales<\/strong> (MARN), al <strong><a href=\"https:\/\/inguat.gob.gt\/\" target=\"_blank\" rel=\"noreferrer noopener\">INGUAT <\/a><\/strong>y a la <strong>C\u00e1mara de Turismo de Guatemala<\/strong> (<a href=\"https:\/\/camtur.org\/wp-content\/uploads\/2025\/12\/EstrategiaAccionClimaticaLR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Camtur<\/a>). Este acuerdo tiene como objetivo reducir la contaminaci\u00f3n del <a href=\"https:\/\/visit-latin-america.com\/lac-atitlan-reflet-des-volcans-et-berceau-maya\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>lago Atitl\u00e1n<\/strong><\/a> para preservar su biodiversidad y fomentar pr\u00e1cticas tur\u00edsticas m\u00e1s responsables.  <\/p>\n\n\n\n<p>Este sitio excepcional, que constituye al mismo tiempo un patrimonio natural de primer orden, un s\u00edmbolo identitario y un pilar econ\u00f3mico para las comunidades locales, se beneficiar\u00e1 de la coordinaci\u00f3n de acciones p\u00fablicas y privadas para integrar criterios ambientales m\u00e1s exigentes en la gesti\u00f3n tur\u00edstica del territorio.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div style=\"max-width:520px; margin:0 auto; overflow:hidden;\">\n  <iframe\n    src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:activity:7419702036998307840\"\n    style=\"border:0; width:100%; height:900px; overflow:hidden;\"\n    scrolling=\"no\"\n    frameborder=\"0\"\n    allowfullscreen\n    title=\"Publicaci\u00f3n de LinkedIn\"><br \/>\n  <\/iframe>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un stand premiado por su propuesta inmersiva<\/strong><\/h2>\n\n\n\n<p>El pa\u00eds recibi\u00f3 por parte de la organizaci\u00f3n de la feria el <strong>premio al Mejor Stand<\/strong>, que reconoci\u00f3 una propuesta que combin\u00f3 identidad cultural, innovaci\u00f3n tecnol\u00f3gica y experiencia inmersiva.<\/p>\n\n\n\n<p>Proyecciones audiovisuales que hacen referencia a la cosmovisi\u00f3n maya, espacios interactivos y la puesta en valor de productos locales permitieron captar la atenci\u00f3n del p\u00fablico, al tiempo que transmitieron una visi\u00f3n coherente y actual del destino.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab <em>El stand expresa una cultura viva, din\u00e1mica, abierta y en constante evoluci\u00f3n. Tambi\u00e9n muestra un Guatemala contempor\u00e1neo, moderno y orientado hacia el futuro <\/em> \u00bb, declar\u00f3 <strong>Harris Whitbeck<\/strong>,<strong> director general del INGUAT.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DT3Y5P0D7WB\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DT3Y5P0D7WB\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DT3Y5P0D7WB\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por INGUAT (@inguatoficial)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un reconocimiento sectorial a la sostenibilidad<\/strong><\/h2>\n\n\n\n<p>M\u00e1s all\u00e1 del aspecto visual, FITUR 2026 tambi\u00e9n puso el foco en iniciativas de fondo. <strong>Camtur <\/strong>recibi\u00f3 el <strong>Premio Excelencias Tur\u00edsticas 2025<\/strong>, en la categor\u00eda Verde, por su <strong><a href=\"https:\/\/camtur.org\/wp-content\/uploads\/2025\/12\/EstrategiaAccionClimaticaLR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Estrategia de Acci\u00f3n Clim\u00e1tica para el Turismo<\/a><\/strong>. El galard\u00f3n distingui\u00f3 un <strong>programa de 102 acciones<\/strong> estructuradas en torno a la gobernanza, la colaboraci\u00f3n p\u00fablico-privada, el financiamiento y la reducci\u00f3n de la huella ambiental del sector tur\u00edstico en el pa\u00eds.  <\/p>\n\n\n\n<p>Durante FITUR Madrid 2026, Guatemala ofreci\u00f3 una lectura clara de sus orientaciones tur\u00edsticas futuras, basada en compromisos concretos y una estrategia definida. Este enfoque se da en un contexto favorable: en 2025, el pa\u00eds recibi\u00f3 a m\u00e1s de <strong>3,36 millones de visitantes internacionales<\/strong>, lo que representa un aumento del<strong> 10,6 % <\/strong>en comparaci\u00f3n con 2024. <\/p>\n\n\n\n<p>Estos resultados reflejan una din\u00e1mica en la que el crecimiento va acompa\u00f1ado de un esfuerzo real de estructuraci\u00f3n, especialmente en torno a la sostenibilidad y la gesti\u00f3n de los territorios, una trayectoria que merece ser seguida de cerca, en particular en el marco del <strong><a href=\"https:\/\/visit-latin-america.com\/es\/guatemala-presenta-su-plan-maestro-de-turismo-sostenible-2026-2036\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plan Maestro de Turismo Sostenible 2026\u20132036<\/a><\/strong>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Photo: INGUAT<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En FITUR Madrid 2026, Guatemala fue distinguida por su stand y firm\u00f3 un acuerdo clave para el turismo sostenible en torno al lago Atitl\u00e1n\u2026<\/p>\n","protected":false},"author":11,"featured_media":241103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23279],"tags":[33514,33516,33521,33518,33525,33524,29243,27436,29242,33515,22342,22343,33526],"class_list":["post-241107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-camtur-3","tag-conservacion-et-turismo-2","tag-desarrollo-turismo-duradero-2","tag-estrategia-turistica-guatemala-3","tag-estrategias-duraderas-2","tag-fitur-madrid-2026-3","tag-inguat-3","tag-innovacion-turistica","tag-lago-atitlan","tag-turismo-duradero-guatemala-2","tag-turismo-responsable","tag-visita-america-latina","tag-visitar-america-latina-2"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts\/241107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/comments?post=241107"}],"version-history":[{"count":3,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts\/241107\/revisions"}],"predecessor-version":[{"id":241114,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts\/241107\/revisions\/241114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/media\/241103"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/media?parent=241107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/categories?post=241107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/tags?post=241107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}