{"id":241389,"date":"2026-02-11T15:20:14","date_gmt":"2026-02-11T13:20:14","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=241389"},"modified":"2026-02-11T15:20:15","modified_gmt":"2026-02-11T13:20:15","slug":"rio-de-janeiro-apuesta-por-un-2026-impulsado-por-grandes-eventos","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/es\/rio-de-janeiro-apuesta-por-un-2026-impulsado-por-grandes-eventos\/","title":{"rendered":"R\u00edo de Janeiro apuesta por un 2026 impulsado por grandes eventos"},"content":{"rendered":"\n<p>R\u00edo de Janeiro encara 2026 con un calendario de eventos concebido para prolongar su atractivo mucho m\u00e1s all\u00e1 de su emblem\u00e1tico Carnaval. Tras un a\u00f1o r\u00e9cord en 2025 en cuanto a llegadas internacionales \u2014 m\u00e1s de 2,1 millones de visitantes extranjeros, con un aumento cercano al 44 % \u2014 la ciudad consolida su posicionamiento. Con el respaldo de <strong><a href=\"https:\/\/embratur.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Embratur<\/a><\/strong>, la estrategia articula grandes eventos, infraestructuras tur\u00edsticas, conectividad a\u00e9rea y una capacidad organizativa ya probada, posicionando a R\u00edo como una ciudad anfitriona de alcance internacional.  <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El Carnaval, puerta de entrada a un calendario ampliado<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"508\" src=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2026\/02\/Carnaval-de-la-calle_rio.jpg\" alt=\"\" class=\"wp-image-241397\" style=\"aspect-ratio:1.574932742522551;width:322px;height:auto\" srcset=\"https:\/\/visit-latin-america.com\/wp-content\/uploads\/2026\/02\/Carnaval-de-la-calle_rio.jpg 800w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2026\/02\/Carnaval-de-la-calle_rio-300x191.jpg 300w, https:\/\/visit-latin-america.com\/wp-content\/uploads\/2026\/02\/Carnaval-de-la-calle_rio-768x488.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Programado del 13 al 17 de febrero, <em><a href=\"https:\/\/visit-latin-america.com\/es\/carnaval-de-rio-samba-y-esplendor\/\" target=\"_blank\" rel=\"noreferrer noopener\">el Carnaval<\/a><\/em> mantiene su estatus como uno de los mayores espect\u00e1culos p\u00fablicos del mundo y contin\u00faa siendo un motor central del turismo internacional. M\u00e1s all\u00e1 de los desfiles en el Samb\u00f3dromo Marqu\u00eas de Sapuca\u00ed \u2014 dise\u00f1ado por <strong><a href=\"https:\/\/visit-latin-america.com\/es\/oscar-niemeyer-arquitecto-de-la-curva-y-visionario-brasileno\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oscar Niemeyer<\/a><\/strong> y con capacidad para unos 90.000 espectadores \u2014 la edici\u00f3n 2026 permite a los visitantes participar directamente en las escuelas de samba mediante la adquisici\u00f3n de trajes oficiales. En paralelo, m\u00e1s de 450 blocos toman los barrios de la ciudad, ofreciendo una experiencia m\u00e1s distribuida y accesible.  <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00edo y la industria internacional del entretenimiento<\/strong><\/h2>\n\n\n\n<p>El 18 de marzo, el hotel Copacabana Palace acoger\u00e1 los <strong><a href=\"https:\/\/goldenglobes.com\/articles\/golden-globes-announces-tribute-event-in-brazil-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Golden Globes Tribute Awards<\/a><\/strong>, la primera ceremonia oficial de la marca organizada fuera de Estados Unidos. Concebido como un homenaje al talento brasile\u00f1o del cine y la televisi\u00f3n, el evento se inscribe en la estrategia de expansi\u00f3n internacional de los Golden Globes y refuerza la visibilidad de Brasil dentro del circuito audiovisual global. La ceremonia ser\u00e1 presentada por <strong>L\u00e1zaro Ramos<\/strong> y <strong>Bruna Marquezine<\/strong>.  <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El deporte como vector de visibilidad global<\/strong><\/h2>\n\n\n\n<p>Los d\u00edas 11 y 12 de abril, R\u00edo se convertir\u00e1 en la primera ciudad sudamericana en acoger una etapa de <strong><a href=\"https:\/\/sailgp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SailGP<\/a><\/strong>, con competiciones organizadas en la <strong>bah\u00eda de Guanabara<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DT_JTRFEhtT\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DT_JTRFEhtT\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DT_JTRFEhtT\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por ENEL Rio Sail Grand Prix \ud83c\udde7\ud83c\uddf7 (@riosailgp)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En el segundo semestre, el estadio <strong>Maracan\u00e3 <\/strong>albergar\u00e1 un partido oficial de la <strong>National Football League (<\/strong><strong><a href=\"https:\/\/www.nfl.com\/international\" target=\"_blank\" rel=\"noreferrer noopener\">NFL<\/a><\/strong><strong>)<\/strong>, previsto para septiembre u octubre. El evento incorpora a la ciudad al calendario de la temporada regular y refuerza su visibilidad como polo deportivo m\u00e1s all\u00e1 del f\u00fatbol. <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La m\u00fasica como pilar fuera de la temporada alta<\/strong><\/h2>\n\n\n\n<p>Ya consolidado como un evento recurrente, <strong>Todo Mundo no Rio<\/strong><em> <\/em>volver\u00e1 a ocupar la playa de Copacabana el 2 de mayo. Tras <strong>Madonna <\/strong>(2024) y <strong>Lady Gaga<\/strong> (2025), la programaci\u00f3n de 2026 a\u00fan est\u00e1 en fase de definici\u00f3n. Entre los nombres que se mencionan figuran Shakira, Beyonc\u00e9, Rihanna, Britney Spears, U2, Adele y Paul McCartney. <\/p>\n\n\n\n<p>En septiembre, <strong><a href=\"https:\/\/rockinrio.com\/rio\/pt-br\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rock in Rio<\/a><\/strong> regresar\u00e1 a la <strong>Cidade do Rock<\/strong> del 4 al 7 y del 11 al 13, con una programaci\u00f3n que ya ha confirmado a <strong>Elton John<\/strong>, <strong>Stray Kids<\/strong>, <strong>Maroon 5<\/strong> y <strong>Demi Lovato<\/strong>. El festival act\u00faa como uno de los principales motores tur\u00edsticos del segundo semestre, impulsando la ocupaci\u00f3n hotelera, la conectividad a\u00e9rea y el gasto en sectores clave. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>Sur le m\u00eame sujet : <\/em><\/strong><a href=\"https:\/\/visit-latin-america.com\/es\/5-secretos-que-no-conocias-sobre-rio-de-janeiro\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>5 secrets que vous ne connaissez pas sur Rio de Janeiro<\/em><\/strong><\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ROCK IN RIO 2024 - AFTERMOVIE OFICIAL\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6zCqFdTX5OQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La sucesi\u00f3n de eventos culturales, deportivos y musicales a lo largo del a\u00f1o no responde a una simple acumulaci\u00f3n. Refleja la voluntad de posicionar a R\u00edo como <strong>una ciudad anfitriona capaz de mantener un flujo internacional constante<\/strong>, m\u00e1s all\u00e1 de los picos estacionales. Para los profesionales del turismo, el reto pasa ahora por integrar esta continuidad de eventos en estrategias de programaci\u00f3n y comercializaci\u00f3n a lo largo de todo el a\u00f1o.   <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Fotos: <a href=\"https:\/\/visitbrasil.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit Brasil<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00edo de Janeiro prepara 2026 con un calendario estructurado de eventos internacionales destinado a sostener una atractividad tur\u00edstica distribuida a lo largo de todo el a\u00f1o.<\/p>\n","protected":false},"author":11,"featured_media":241384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23279],"tags":[34388,34373,32366,34393,34376,34387,34381,34378,34372,34383,34375,34389,34392,34384,34371,34380,34385,34377,34390,34386,34391,34379,34374,34382,22343,34394],"class_list":["post-241389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-atractivo-urbano-de-rio","tag-calendario-de-eventos-en-rio","tag-carnaval-de-rio-2","tag-cidade-do-rock-3","tag-conectividad-aerea-en-rio","tag-desarrollo-turistico-en-rio","tag-destino-urbano-latinoamerica","tag-escapada-urbana-a-rio","tag-estrategia-turistica-en-rio","tag-eventos-en-copacabana","tag-eventos-internacionales-en-rio","tag-globos-de-oro-brasil","tag-industria-del-entretenimiento-brasil","tag-nfl-maracana-2","tag-rio-de-janeiro-2026-3","tag-rock-in-rio-2026-3","tag-sailgp-rio-2","tag-turismo-b2b-brasil","tag-turismo-cultural-brasil","tag-turismo-de-eventos-en-brasil","tag-turismo-de-eventos-globales","tag-turismo-de-grandes-eventos","tag-turismo-deportivo-brasil","tag-turismo-fuera-de-temporada-brasil","tag-visita-america-latina","tag-visitar-latinoamerica"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts\/241389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/comments?post=241389"}],"version-history":[{"count":4,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts\/241389\/revisions"}],"predecessor-version":[{"id":241403,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts\/241389\/revisions\/241403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/media\/241384"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/media?parent=241389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/categories?post=241389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/tags?post=241389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}