{"id":241524,"date":"2026-02-19T01:00:00","date_gmt":"2026-02-18T23:00:00","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=241524"},"modified":"2026-02-19T17:14:33","modified_gmt":"2026-02-19T15:14:33","slug":"onu-turismo-fija-2027-como-horizonte-que-implica-para-los-destinos","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/es\/onu-turismo-fija-2027-como-horizonte-que-implica-para-los-destinos\/","title":{"rendered":"ONU Turismo fija 2027 como horizonte: \u00bfqu\u00e9 implica para los destinos?"},"content":{"rendered":"\n<p>El a\u00f1o 2027 no ser\u00e1 una fecha simb\u00f3lica m\u00e1s en el calendario internacional. Declarado <strong>A\u00f1o Internacional del Turismo Sostenible y Resiliente<\/strong> por la Asamblea General de las Naciones Unidas, coloca al sector bajo los reflectores globales. Para preparar este momento, <strong><a href=\"https:\/\/www.untourism.int\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">ONU Turismo<\/a><\/strong> public\u00f3 una hoja de ruta destinada a transformar la declaraci\u00f3n en un plan de acci\u00f3n.  <\/p>\n\n\n\n<p>Detr\u00e1s del lenguaje institucional, el mensaje es claro: los destinos ya no podr\u00e1n limitarse a expresar compromisos. Deber\u00e1n demostrar su capacidad para integrar la sostenibilidad y la resiliencia en sus decisiones estrat\u00e9gicas, inversiones y gobernanza. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prioridades que van m\u00e1s all\u00e1 del discurso<\/strong><\/h2>\n\n\n\n<p>La hoja de ruta pone el acento en <strong>tres ejes<\/strong>: <strong>acci\u00f3n clim\u00e1tica<\/strong>, <strong>inclusi\u00f3n social <\/strong>y <strong>gesti\u00f3n responsable de los recursos naturales<\/strong>. Recuerda que la <strong>sostenibilidad no es un sello<\/strong>, sino un proceso continuo que requiere cooperaci\u00f3n entre gobiernos, empresas y comunidades locales.<\/p>\n\n\n\n<p>Otro punto central es la <strong>alineaci\u00f3n del turismo con otras pol\u00edticas p\u00fablicas<\/strong> \u2014 reducci\u00f3n de la pobreza, conservaci\u00f3n de la biodiversidad y empleo de calidad. En otras palabras, el sector est\u00e1 llamado a salir de su l\u00f3gica aislada para integrarse en una estrategia de desarrollo m\u00e1s amplia. <\/p>\n\n\n\n<p>Para los pa\u00edses de Am\u00e9rica Latina, <strong>estas orientaciones no son te\u00f3ricas<\/strong>. La regi\u00f3n concentra tanto destinos de alta afluencia internacional como territorios a\u00fan en proceso de estructuraci\u00f3n. La hoja de ruta ofrece un marco que permite fortalecer las cadenas de valor locales, diversificar la oferta y mejorar la capacidad de adaptaci\u00f3n frente a riesgos clim\u00e1ticos o econ\u00f3micos.  <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DRC9bKWCoH7\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DRC9bKWCoH7\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DRC9bKWCoH7\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por UN Tourism (@unwto)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una presencia latinoamericana estrat\u00e9gica<\/strong><\/h2>\n\n\n\n<p>La implementaci\u00f3n del plan ser\u00e1 seguida por el <strong>Comit\u00e9 de Turismo y Sostenibilidad <\/strong>(CTS), actualmente presidido por <strong><a href=\"https:\/\/visit-latin-america.com\/es\/p\/costa-rica\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Costa Rica<\/mark><\/a><\/strong>, pa\u00eds citado con <a href=\"https:\/\/visit-latin-america.com\/le-sommet-du-tourisme-durable-et-social-2025-se-tiendra-au-costa-rica\/\" target=\"_blank\" rel=\"noreferrer noopener\">frecuencia como referencia por su compromiso ambiental<\/a>. Por su parte, la <strong><a href=\"https:\/\/visit-latin-america.com\/es\/p\/dominican-republic\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Rep\u00fablica Dominicana<\/mark><\/a><\/strong> acoger\u00e1 la 27\u00aa Asamblea General de ONU Turismo en 2027, reforzando la visibilidad regional en los debates globales.<\/p>\n\n\n\n<p>Esta presencia no es menor: sit\u00faa a Am\u00e9rica Latina en el centro de las discusiones sobre los est\u00e1ndares y herramientas que estructurar\u00e1n la pr\u00f3xima fase del turismo internacional.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em><strong>Tambi\u00e9n podr\u00eda interesarle: <a href=\"https:\/\/visit-latin-america.com\/es\/republica-dominicana-hacia-una-estrategia-nacional-de-ecoturismo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rep\u00fablica Dominicana: hacia una estrategia nacional de ecoturismo<\/a><\/strong><\/em><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2027 como prueba de credibilidad<\/strong><\/h2>\n\n\n\n<p>M\u00e1s all\u00e1 de los anuncios, la hoja de ruta abre una fase de preparaci\u00f3n concreta: acceso a redes de cooperaci\u00f3n t\u00e9cnica, intercambio de conocimientos y acompa\u00f1amiento a los destinos. ONU Turismo supervisar\u00e1 su avance con el objetivo de transformar los compromisos en resultados medibles. <\/p>\n\n\n\n<p>Pero 2027 tambi\u00e9n ser\u00e1 una prueba. Los a\u00f1os internacionales se suceden, al igual que las declaraciones. Lo que marcar\u00e1 la diferencia ser\u00e1 la <strong>capacidad de los destinos para demostrar progresos tangibles<\/strong>: mejor gesti\u00f3n de recursos, integraci\u00f3n de comunidades y resiliencia frente a crisis.  <\/p>\n\n\n\n<p>Para los actores latinoamericanos, el reto es doble. Por un lado, responder a las crecientes expectativas de los mercados internacionales en materia de sostenibilidad. Por otro, utilizar esta fecha como palanca para estructurar sus pol\u00edticas tur\u00edsticas y fortalecer su posicionamiento.  <\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>El A\u00f1o Internacional de 2027 no transformar\u00e1 el sector por s\u00ed solo. Sin embargo, fija un horizonte com\u00fan y crea un marco de evaluaci\u00f3n. Para los destinos que sepan prepararse, puede convertirse en un acelerador m\u00e1s que en una restricci\u00f3n.  <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Foto:<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"> <\/mark><a href=\"https:\/\/es.visitcostarica.com\/\" data-type=\"link\" data-id=\"https:\/\/es.visitcostarica.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Visit Costa Rica<\/mark><\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La ONU declara 2027 como el A\u00f1o del Turismo Sostenible y Resiliente. Un marco estrat\u00e9gico que obliga a los destinos a demostrar resultados concretos\u2026<\/p>\n","protected":false},"author":11,"featured_media":241640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16783,23279],"tags":[34775,34766,34769,34781,34782,34773,34779,34772,34770,34771,34780,34767,34784,34777,30357,34774,34776,34785,33520,34768,27239,34783,28627,34778,27812,22343],"class_list":["post-241524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-noticias","tag-adaptacion-climatica-en-turismo","tag-ano-internacional-2027","tag-biodiversidad-y-turismo","tag-cadenas-de-valor-locales","tag-comite-turismo-sostenibilidad","tag-competitividad-de-destinos","tag-cooperacion-internacional-en-turismo","tag-cts-onu-2","tag-desarrollo-sostenible-turismo","tag-desarrollo-turistico-responsable","tag-estandares-globales-de-turismo","tag-estrategia-turistica-internacional","tag-estrategia-turistica-post-2030","tag-gestion-de-recursos-naturales-turismo","tag-gobernanza-turistica","tag-inclusion-social-en-turismo","tag-onu-turismo-2027","tag-planificacion-turistica-sostenible","tag-politicas-turisticas-2","tag-resiliencia-de-destinos","tag-turismo-en-america-latina","tag-turismo-resiliente","tag-turismo-sostenible-en-america-latina","tag-turismo-sostenible-global","tag-visit-latin-america-5","tag-visita-america-latina"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts\/241524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/comments?post=241524"}],"version-history":[{"count":4,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts\/241524\/revisions"}],"predecessor-version":[{"id":241642,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts\/241524\/revisions\/241642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/media\/241640"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/media?parent=241524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/categories?post=241524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/tags?post=241524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}