{"id":243564,"date":"2026-04-15T15:04:10","date_gmt":"2026-04-15T13:04:10","guid":{"rendered":"https:\/\/visit-latin-america.com\/?p=243564"},"modified":"2026-04-15T15:04:10","modified_gmt":"2026-04-15T13:04:10","slug":"peru-integra-un-asistente-de-ia-para-organizar-itinerarios-en-peru-travel","status":"publish","type":"post","link":"https:\/\/visit-latin-america.com\/es\/peru-integra-un-asistente-de-ia-para-organizar-itinerarios-en-peru-travel\/","title":{"rendered":"Per\u00fa integra un asistente de IA para organizar itinerarios en Peru.travel"},"content":{"rendered":"\n<p>Un viaje a <strong><a href=\"https:\/\/visit-latin-america.com\/es\/p\/peru\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Per\u00fa<\/mark><\/a><\/strong> puede comenzar ahora con una pregunta y una respuesta inmediata. En <strong><a href=\"https:\/\/www.peru.travel\/es\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Peru.travel<\/mark><\/a><\/strong>, un nuevo asistente virtual organiza recorridos, cruza intereses y propone itinerarios en cuesti\u00f3n de segundos. Con esta evoluci\u00f3n, el pa\u00eds se convierte en el primero de Am\u00e9rica del Sur en integrar un asistente de viaje basado en inteligencia artificial en su portal tur\u00edstico oficial.  <\/p>\n\n\n\n<p>Detr\u00e1s de esta interfaz, impulsada por <strong><a href=\"https:\/\/visit-latin-america.com\/es\/members\/peru-tourism-office\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">PROMPER\u00da<\/mark><\/a><\/strong> y <strong><a href=\"https:\/\/www.gob.pe\/mincetur\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">MINCETUR<\/mark><\/a><\/strong>, hay m\u00e1s que una herramienta: una forma de influir, desde las primeras b\u00fasquedas, en la manera en que un viaje se construye y se distribuye en el territorio.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un asistente que redefine el primer punto de contacto<\/strong><\/h2>\n\n\n\n<p>Integrado en <a href=\"https:\/\/www.peru.travel\/es\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Peru.travel<\/mark><\/a>, el asistente se basa en inteligencia artificial generativa y an\u00e1lisis de datos. A diferencia de un motor de b\u00fasqueda tradicional, no devuelve una lista de enlaces, sino que construye propuestas en tiempo real conectando destinos, tiempos de desplazamiento y experiencias. <\/p>\n\n\n\n<p>Otro elemento distintivo es que se apoya \u00fanicamente en contenidos oficiales y validados, lo que aporta un marco m\u00e1s fiable en una fase de preparaci\u00f3n a menudo marcada por la dispersi\u00f3n de la informaci\u00f3n.<\/p>\n\n\n\n<p>La herramienta tambi\u00e9n est\u00e1 disponible en varios idiomas: <strong>ingl\u00e9s<\/strong>, <strong>espa\u00f1ol<\/strong>, <strong>coreano<\/strong>, <strong>italiano<\/strong>, <strong>alem\u00e1n<\/strong>, <strong>portugu\u00e9s<\/strong>, <strong>japon\u00e9s <\/strong>y <strong>franc\u00e9s<\/strong>, lo que facilita su uso en los principales mercados emisores.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DW6i4_Vkh8K\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DW6i4_Vkh8K\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DW6i4_Vkh8K\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por peru (@peru)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una diversificaci\u00f3n guiada desde la planificaci\u00f3n<\/strong><\/h2>\n\n\n\n<p>Los visitantes se han concentrado hist\u00f3ricamente en sitios emblem\u00e1ticos como <strong>Machu Picchu<\/strong> y, en general, en el sur del pa\u00eds. Desde hace varios a\u00f1os, Per\u00fa busca redistribuir mejor estos flujos desarrollando la atractividad de otras regiones. <\/p>\n\n\n\n<p>En este contexto, el asistente no solo informa: <strong>orienta las b\u00fasquedas hacia itinerarios m\u00e1s diversos. Propone combinaciones que conectan distintas regiones del pa\u00eds<\/strong>, desde la Amazon\u00eda hasta los Andes y la costa norte, en funci\u00f3n de los intereses expresados.<\/p>\n\n\n\n<p>Esta l\u00f3gica permite destacar destinos menos frecuentados y ofertas en desarrollo, ya sea en torno a la naturaleza, el bienestar, la gastronom\u00eda o el turismo comunitario.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una etapa en la estrategia de la marca Per\u00fa<\/strong><\/h2>\n\n\n\n<p>Esta evoluci\u00f3n se inscribe en la continuidad de la estrategia de promoci\u00f3n del pa\u00eds. Lanzada en 2011, <strong>la marca Per\u00fa celebra sus 15 a\u00f1os<\/strong> y ha sido recientemente reconocida como \u201c<strong>Country Brand of the Year 2026<\/strong>\u201d por la <a href=\"https:\/\/oncountrybrands.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Country Brand Foundation.<\/mark><\/a> <\/p>\n\n\n\n<p>Tras haber recibido m\u00e1s de 3,8 millones de turistas internacionales en 2025, el objetivo es doble: distribuir mejor los flujos en el territorio y alcanzar el umbral de los 4 millones de visitantes.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DWH_5QXlNWK\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DWH_5QXlNWK\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DWH_5QXlNWK\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">Una publicaci\u00f3n compartida por PROMPER\u00da (@promperu.oficial)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una herramienta en la fase previa al viaje<\/strong><\/h2>\n\n\n\n<p>La integraci\u00f3n de la inteligencia artificial transforma la manera en que se construyen los itinerarios, sin sustituir el acompa\u00f1amiento humano. La experiencia sigue desarroll\u00e1ndose en el terreno, pero <strong>la fase de preparaci\u00f3n se vuelve m\u00e1s estructurada<\/strong>. <\/p>\n\n\n\n<p>La herramienta act\u00faa como un primer filtro: organiza la informaci\u00f3n, sugiere recorridos y facilita la toma de decisiones. La calidad del viaje, por su parte, sigue dependiendo de los actores presentes en destino. <\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En definitiva, la diferencia no reside \u00fanicamente en las respuestas que ofrece la tecnolog\u00eda, sino en su capacidad para influir en lo que los viajeros consideran posible incluso antes de reservar. Es en ese momento previo donde el viaje empieza a tomar forma, y es precisamente ah\u00ed donde Per\u00fa ha decidido posicionarse. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><em>Foto: Peru Travel<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per\u00fa integra un asistente de IA en Peru.travel para organizar itinerarios y orientar la demanda desde la fase de planificaci\u00f3n\u2026<\/p>\n","protected":false},"author":11,"featured_media":243561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23279],"tags":[38643,38650,38646,38642,38648,38640,38649,38644,38645,38647,38639,38651,34293,38094,38652,38641,38637,38638,38420,27423,38095],"class_list":["post-243564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-alternativas-machu-picchu","tag-alternativas-machu-picchu-peru","tag-asistente-ia-peru-travel-itinerario","tag-asistente-ia-viaje","tag-diversificacion-regiones-peru-turismo","tag-diversificacion-turismo-peru","tag-estrategia-digital-turismo-peru","tag-estrategia-turismo-digital","tag-experiencia-viaje-personalizada","tag-herramientas-digitales-turismo-america-latina","tag-innovacion-turismo-peru","tag-inteligencia-artificial-planificacion-viaje-peru","tag-inteligencia-artificial-turismo","tag-mincetur-3","tag-personalizacion-viaje-ia-turismo","tag-peru-travel-4","tag-planificacion-viaje-ia","tag-promperu-9","tag-tendencias-turismo-2026","tag-turismo-america-latina","tag-turismo-peru-2"],"_links":{"self":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts\/243564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/comments?post=243564"}],"version-history":[{"count":3,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts\/243564\/revisions"}],"predecessor-version":[{"id":243569,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/posts\/243564\/revisions\/243569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/media\/243561"}],"wp:attachment":[{"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/media?parent=243564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/categories?post=243564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visit-latin-america.com\/es\/wp-json\/wp\/v2\/tags?post=243564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}