March in Latin America awakens in a play of contrasts: in the vineyards, the grape harvest is celebrated, while in the squares and at the foot of pyramids, ancient rituals come back to life under the sun. It is a month where history, culture, and creativity converge in every gesture, every celebration, and every performance, offering experiences impossible to replicate at any other time of the year.
LATAM Trail Summit — Santo Domingo, Dominican Republic (March 6–7)
The Dominican Republic will host the first edition of the LATAM Trail Summit, dedicated to mountain sports tourism. Organized at the Pontificia Universidad Católica Madre y Maestra (PUCMM), the event will bring together public actors, universities, and companies around the development of the outdoor segment, with a special focus on sustainability and responsible ecosystem management.
The program includes conferences, workshops, and an exhibition space dedicated to projects related to trail running, hiking, and community tourism. Institutional cooperation sessions are also planned. Participation is free, with prior registration through the official website.
Fiesta Nacional de la Vendimia — Mendoza, Argentina (March 7–10)
In Mendoza, the end of the grape harvest marks the return of the Fiesta Nacional de la Vendimia, an iconic event on the Argentine calendar. While the main celebrations take place from March 7 to 10, festivities begin with the traditional Blessing of the Fruits, a symbolic ceremony that officially opens the season.
The program includes the Vía Blanca de las Reinas, a nighttime parade of floats in downtown, the Carrusel along main avenues, and the Central Act at the Teatro Griego Frank Romero Day, an open-air amphitheater hosting the main show. This edition celebrates the 90th anniversary of the festival!
Fiesta de la Patria Gaucha — Tacuarembó, Uruguay (March 7–15)
For its 39th edition, the festival highlights “Pilchas gauchas: symbol of identity and tradition,” emphasizing the cultural universe of the gaucho, the iconic rural rider.
The event revolves around competitions among “associations of traditions,” which recreate rural life before 1920 and compete for the Gran Premio Patria Gaucha. Around them are rodeos and skill demonstrations, folk contests, artisan markets, and traditional gastronomy. Concerts take place on the “Miguel Ángel Ortiz” stage, while the Periconazo — a collective dance — gathers hundreds of couples in the main arena.
Music Festival Season
With the arrival of March, several South American cities become key stops on the international contemporary music calendar, a cultural engine bringing together major productions, international audiences, and artist tours, with headliners such as Sabrina Carpenter, Tyler The Creator, Chappell Roan, and Doechii…
Lollapalooza Argentina (March 13–15) in Buenos Aires combines international stars and emerging local talents like Victoria Whynot, Six Sex, and Saramalacara, establishing itself as a showcase for the Argentine music scene.
A few days later, São Paulo hosts Lollapalooza Brazil (March 20–22), known for integrating urban art, gastronomy, and interactive activities with live concerts, transforming the festival into a complete cultural experience.
The same weekend, Bogotá hosts the Estéreo Picnic Festival (March 20–22), renowned for its focus on alternative sounds and experimental proposals, where audiences can discover new trends and emerging artists from the Latin American scene.
Spring Equinox — Mexico (March 21)
In Mexico, the March 21 equinox gives rise to gatherings at several major archaeological sites. At Chichén Itzá, the alignment of the sun with the steps of the Kukulcán pyramid creates a light-and-shadow effect that evokes the descent of the divine serpent, a phenomenon that attracts thousands of visitors each year.
The equinox also marks the start of spring and, at Teotihuacán, offers another unique experience: climbing the Pyramid of the Sun to observe how light illuminates certain temples and structures, symbolically signaling the opening of a new cycle. These two destinations illustrate how astronomy, history, and culture combine to celebrate the arrival of the new season.
Throughout the month, these events set the pace of a calendar where heritage, music, traditions, and nature tourism initiatives intersect. March thus confirms the diversity of formats and audiences that structure the season in Latin America.
Photo: Fernando Sigma
