From February 26 to 28, 2025, Bogotá will open its doors to entrepreneurs from over 32 countries and exhibitors from all 32 Colombian departments for the 44th edition of ANATO’s VITRINA TURÍSTICA (Colombian Association of Travel and Tourism Agencies), one of the most important events in the country’s tourism sector.
The must-attend event for the tourism industry
Colombia, “the land of beauty”, distinguished by its cultural and natural diversity, is set to welcome over 54,000 tourism professionals to a meeting where they will discover the products and services offered by national and international destinations, while establishing business alliances that will contribute to the consolidation of the industry.
As in previous editions, the VITRINA TURÍSTICA d’ANATO will take place at the Bogota International Business and Exhibition Center (CORFERIAS) under the slogan ” Colombia open to the world “.
Guest destinations
This year, Brazil will be the international guest of honor, reflecting the growing importance of this market for Colombia. In 2024, international flights from Brazil increased by 18% over the previous year, and more than 114,000 Colombians visited Brazil, underlining the mutual interest of both countries in the tourism sector.
Our article: São Paulo, metropolis of contrasts and cultural capital of Brazil
On the occasion of its 500th anniversary, the city of Santa Marta has been chosen as a national guest destination. This commemoration of the ” heart of the world ” will be the ideal opportunity to discover its pristine beaches, majestic mountains and unrivalled biodiversity.
New in this edition
One of the main attractions for visitors will be ” Destinations undergoing transformation “. Located in Pavilion 3, 58 stands will showcase the country’s tourism diversity and the positive impact of programs in communities, where visitors can learn more about several Colombian government tourism initiatives, such as:
● Tourism with Purpose: Experiences that connect and transform lives, with a focus on responsible and accessible tourism.
● Heritage Cities: A tribute to 18 destinations declared Cultural Heritage Sites by UNESCO, reinforcing cultural and sustainable tourism.
● Colombia, Destinations of Peace: a platform for tourism service companies located in municipalities benefiting from the PDET(Program for Development with a Territorial Approach) -areas that have been most affected by the armed conflict-, with the aim of presenting their tourism offerings.
Another central theme of the event will be air and ground connectivity, with a focus on improving passenger comfort and international routes. Bogotá City Hall will be showcasing neighborhoods in the Colombian capital where travelers can discover spaces where crafts, typical gastronomy and commerce converge to create an authentic experience.
Colombia Travel Mart
During the last two days of the fair, the Columbusia Travel Mart 2025 (CTM), a business roundtable organized by Procolombia, will be held simultaneously, bringing together travel agencies, receptives and specialized operators looking to generate business opportunities while learning about the country’s tourism offering.
For this 18th edition, the main markets of origin are the United States, Brazil, Ecuador, Peru and Canada, followed bystrong representation from Europe and Asia. It is estimated that over 3,900 business meetings will be held, with the emphasis on regional diversification and the internationalization of new experiences.
Training and professional updating areas
ANATO Capacita Tech, a highly successful initiative last year, will return with themed conferences on marketing, e-commerce, data analytics, digital training and artificial intelligence. The main aim of these sessions is to prepare professionals with the tools and knowledge to adapt to current and future market trends.
ANATO’s Tourism Showcase 2025 promises to be a key event for stimulating and promoting tourism between Colombia and the rest of the world, while fostering social and cultural development.
Photos: ANATO | Carmen Caballero Villa
