Argentina’s capital has launched the campaign “BA. abierto todo el año” (BA. Open All Year.) Presented in late August by the Buenos Aires Tourism Board, this strategy aims to diversify the arrival of international travelers and position the city as an active destination 365 days a year.
A Multiplatform Campaign
The initiative combines audiovisual content for television and social media, public displays, digital formats, and audio capsules for radio and Spotify. The goal is to reach different traveler segments while strengthening communication with tourism stakeholders, both local and international.
Events That Expand the City’s Appeal
Buenos Aires boasts a solid cultural and service infrastructure, with over 7,000 bars and restaurants, 287 theaters, 150 museums, and around 380 bookstores. This foundation is complemented by a year-round calendar of shows, festivals, exhibitions, and culinary events, allowing for a diverse program throughout the year.
Additionally, its designation as the World Capital of Sport 2027 and the confirmed return of the MotoGP Grand Prix at the Oscar and Juan Gálvez circuit enhance its international visibility. These milestones are joined by major cultural events like Lollapalooza Argentina, which annually hosts world-renowned artists and draws audiences from across the region.
These events position the city not only as a hub for congresses and conventions but also as an international stage capable of inspiring themed trips and extended stays.
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Recognitions That Boost Its Competitiveness
For over a decade, the city has ranked first in the International Congress and Convention Association (ICCA) as the Latin American city hosting the most international congresses. It also appears in the Top 10 most popular destinations in South America according to TripAdvisor’s 2024 Travelers’ Choice Awards, a recognition based on the experiences of millions of travelers.
In a context where work dynamics have evolved and technology allows for greater leisure flexibility, travel calendars are no longer tied exclusively to traditional vacation periods. The possibility of combining remote work and leisure adds unique value to destinations offering continuous experiences. In this spirit, the “BA. Open All Year” campaign presents Buenos Aires as a city ready to welcome visitors in every season, with offerings tailored to different travel styles and rhythms.
Photos: Turismo Buenos Aires | MotoGP
