For over thirty years, the World Travel Awards have honored destinations that shape the global tourism industry. In 2025, the results for Latin America highlighted the continent’s diversity and richness, showcasing its ability to blend heritage, innovation, and unique experiences—from Chilean deserts to Peruvian colonial cities, Caribbean beaches, and vibrant cultural metropolises.
Nature and Unforgettable Experiences
From the northern to the southern tips of the continent, Chile stands out as a model of diversity. The Atacama Desert was named South America’s most romantic site, while the country earned the title of best adventure and nature destination. From Patagonia’s glaciers to the clear skies of San Pedro de Atacama, Chile captivates with its ability to offer a mosaic of landscapes and experiences in a single trip.
Peru: Gastronomy, Culture, and Sustainability
Peru maintains its status as South America’s top destination, adding accolades for its cuisine, culture, and sustainable commitment. Machu Picchu, the country’s undisputed symbol, was once again named the best tourist attraction. More than just a site, this citadel represents an iconic experience that continues to attract growing numbers of visitors, while paving the way for circuits connecting the Pacific coast, the Andes, and the Amazon.
Colombia Shines with Diversity
Colombia also stood out in this edition. Bogotá’s El Dorado Airport was recognized for its service quality, reinforcing the capital’s role in regional tourism development. But interest now goes beyond major cities: Boyacá is emerging as a promising province, while Cartagena was named the best honeymoon destination. A strong signal: travelers are increasingly exploring Colombia’s entire territory, drawn by its exceptional cultural and natural diversity.
Our article: Bogotá, Colombia’s energy at the top of the Andes
Capitales iconiques et culture urbaine
Urban tourism continues to thrive. Rio de Janeiro was named best city getaway and capital of festivals and events, reflecting its dual identity—cultural and festive. Buenos Aires won the title of South America’s best city for business tourism and conferences, thanks to its balance of architectural heritage, gastronomy, and economic dynamism. Two iconic cities that showcase the appeal of Latin American metropolises.
Beaches, Islands, and Pre-Hispanic Heritage
In Central America and Mexico, the awards reflect a wide range of experiences. Costa Rica reaffirms its leadership in adventure tourism, Cancún stands out for both its beaches and MICE infrastructure, and Isla Mujeres was named the region’s best island. Belize, an emerging destination, shines with its rich marine life and was awarded best diving destination. Finally, Chichén Itzá, named top tourist attraction, reminds us how pre-Hispanic heritage continues to fascinate travelers and enrich the region’s cultural offerings.
Our article: Top Diving Destinations in Latin America (Part 1)
The 2025 Latin American edition of the World Travel Awards confirms the maturity and diversity of the tourism offering. Between iconic destinations and emerging territories, the region proves it can innovate without losing its roots—with expanding potential and a more competitive market than ever.
Photos: Chile Travel | Visit Brasil | Visit Mexico
