Colombia: Leading the tourism recovery in South America

Colombia, a country with a diverse landscape and rich culture, is undergoing a remarkable renaissance in the tourism sector. After the unprecedented challenges posed by the pandemic, the country has shown impressive resilience, positioning itself as one of the leaders of the tourism recovery in Latin America.


Remarkable growth

According to the Ministry of Trade, Industry and Tourism, Colombia has recorded a significant increase in international tourist arrivals. In the first few months of 2023, the country saw a 41.2% increase in foreign visitors, a figure that testifies to travellers’ renewed confidence in this enchanting destination.


An enviable ranking

The upturn in Colombian tourism has not gone unnoticed on the international stage. The country now ranks second in Latin America for the recovery of international tourism, just behind El Salvador. This position is the result of concerted efforts to promote Colombia as a safe and attractive destination.


Promising initiatives

Crédit : Sébastien Walkowiak/Visit Latin America

Credit: Sébastien Walkowiak/Visit Latin America

Several factors have contributed to this dynamic recovery. The Colombian government has introduced initiatives to boost travellers’ confidence, notably by adopting strict health protocols and actively promoting the country’s tourist destinations abroad. What’s more, the diversity of the country’s tourism offering, from Caribbean beaches to Andean mountains and vibrant cities such as Bogotá and Medellín, has continued to attract travellers from all over the world.


Encouraging outlook

Industry experts are optimistic about the future of tourism in Colombia. With a clear strategy and continued investment in the sector, the country is well placed to consolidate its position as a destination of choice in Latin America. Efforts to promote sustainable and responsible tourism, as well as to enhance the country’s cultural and natural heritage, should also bear fruit in the years to come. As part of these efforts, a new narrative for its country brand entitled Colombia, el país de la bellezawas launched last August.


The recovery of tourism in Colombia is a story of resilience, innovation and passion. As the world continues to adapt to the new post-pandemic normal, Colombia stands out like a shining star, proving that, with determination and collaboration, it is possible to overcome the most daunting challenges. For travellers seeking authentic adventures and unforgettable discoveries, Colombia is more than ever a must-see destination.


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