Denise Guillén Zúñiga, new General Administrator of the Panama Tourism Authority

Laurentino Cortizo Cohen, President of the Republic of Panama, has appointed Denise Guillén Zúñiga as the new General Administrator of the Panama Tourism Authority (ATP), succeeding Ivan Eskildsen.

Denise Guillén Zúñiga (Credit: ATP)

A specialist in tourism planning, Denise Guillén Zúñiga is a legal and financial professional. She played a key role in the development of Panama’s Master Plan for Coastal Tourism Development and helped update the Master Plan for Sustainable Tourism 2020-2025, which we discussed in our exclusive interview with Ivan Eskildsen in 2022.

Prior to her appointment, she served as Deputy Administrator General of ATP since 2019 and as Director of Investments at ATP from 1994 to 1999. She was also a member of the Presidential Commission for Capture and Incentives for Cruise Lines.

Magda Durán, who has a post-doctorate in Government and Tourism, has been appointed Deputy Administrator of ATP. Previously, she held the position of General Secretary within the entity.

Sara Sánchez Sáez, who has a degree in Law and Political Science, has been appointed General Secretary of ATP. She previously held a number of positions at the Panamanian Institute of Tourism (IPAT).

These appointments signal a new phase in the development of tourism in Panama, which has recorded the highest figures in its history since the beginning of the year.