LATAM NEWS
“Descubrí una Costa Rica de Sabores”: New Costa Rican Tourism Audiovisual Series
Gastronomic tourism is taking on a new dimension in Costa Rica with the release of the audiovisual series “Descubrí una Costa Rica de Sabores” launched by the Costa Rican Institute of Tourism (ICT). For the second year running, the series invites travellers from all over the world to explore the country’s unique flavours, highlighting the wealth of local produce and traditional recipes.
Diving into Culinary Traditions
This series of five videos takes viewers on an immersive journey through different regions of Costa Rica, including Caño Negro, Tortuguero, Golfito and Pavones, San Vito de Coto Brus and Pérez Zeledón. It highlights the diversity of ingredients and dishes typical of each region, with recipes such as carne ahumada, sopa de mariscos, picadillo de plátano verde and ceviche de piangua.
Ireth Rodríguez, ICT’s Director of Promotion, describes the series as an invitation to a “virtual gastronomic journey”, with the aim of encouraging viewers to visit these regions and taste the flavours of Costa Rica for themselves.
Our article: Limón, Costa Rica’s Caribbean charm
Tourism Promotion Strategy
The “Descubrí una Costa Rica de Sabores” series is part of ICT’s wider strategy to promote Costa Rica as a land of flavours to discover. In addition to the five main videos, the series also features complementary videos under the name “Con las Manos“, highlighting local gastronomic entrepreneurs, as well as the series “El Sabor de las Sodas“, which presents those popular traditional restaurants that are a must-see – called “Soda” in Costa Rica – such as the Soda Las Palmeras in Caño Negro or the Soda Ebenezer in Pavones.
The first edition of the series, launched in January 2023, was a great success, documenting tourist and gastronomic sites across the country, helping to reinforce Costa Rica’s image as a destination where gastronomy plays a key role.
Our article: Nicoya: Costa Rica’s paradise peninsula
International Resonance
The growing popularity of this series reflects travellers’ interest in Costa Rican gastronomy. According to a study carried out in 2023 by Two Much Research Studio, 47% of tourists associate Costa Rica with “good food”, a figure that has risen since 2018. This development shows that gastronomic tourism is an essential part of the travel experience, highlighting local flavours and culinary traditions.
The “Descubrí una Costa Rica de Sabores” series is an ambitious project that reinforces Costa Rica’s reputation as a tourist destination focused on gastronomy and unique cultural experiences. It is also helping to support local entrepreneurs, putting them in the spotlight, and promoting Costa Rica as a country where each region has its own delights to offer.
The different formats will be visible on the ICT’s social networks: Facebook, Instagram and Youtube.
Check out the first episode of “Con las Manos” below.
RECENT POSTS
One Hundred Years of Solitude on Netflix: A Portal to Macondo Opens on 11 December
CULTURE One Hundred Years of Solitude on Netflix: A Portal to Macondo Opens on 11 December Nobel Prize winner Gabriel Garcia Marquez's epic novel, One Hundred Years of Solitude, is getting a new visual life on Netflix, ten years after the death of its illustrious...
Chiriquí: A Panamanian Nugget in the Top 10 of the World’s Best Regions
LATAM NEWS Chiriquí: A Panamanian Nugget in the Top 10 of the World's Best Regions The province of Chiriquí, in western Panama, was recently named by Lonely Planet as one of the ten best regions to visit in 2025. This distinction highlights the natural wealth,...
122nd UN Tourism Executive Council in Cartagena de Indias: A Meeting for the Future of Tourism
LATAM NEWS 122nd UN Tourism Executive Council in Cartagena de Indias: A Meeting for the Future of TourismCartagena de Indias, the jewel of Colombia and Latin America, will host the 122nd edition of the UN Tourism Executive Council from 13 to 15 November. The event...
Los Cabos: Harmony between Nature and Luxury in the Heart of Baja California
DESTINATIONS Los Cabos: Harmony between Nature and Luxury in the Heart of Baja California Los Cabos, located at the southernmost tip of Mexico's Baja California peninsula, is a region where the Sea of Cortez and the Pacific Ocean meet, creating a setting of...