Launch of the ‘Honduras, Naturalmente Tuya’ Brand: A Hymn to Beauty and Diversity

The Honduran Tourism Institute (IHT) officially launched its new tourism brand, ‘Honduras, Naturalmente Tuya’, at a spectacular event held at Tegucigalpa’s Manuel Bonilla Theatre. The launch marks a new stage in the international promotion of the destination, aimed at showcasing the natural and cultural treasures of Honduras and reinforcing the national identity.

An Invitation to Discover Authentic Honduras

The ‘Honduras, Naturalmente Tuya’ brand does more than simply promote the country as a tourist destination. It aims to capture the very essence of Honduras, inviting visitors to discover the country’s diversity and richness, from lush jungles to pristine beaches and the remains of Mayan civilisation. According to Tourism Minister Yadira Gómez, this initiative goes beyond marketing; it aims to inspire a sense of belonging and pride among Hondurans, making every citizen an ambassador for their own culture and heritage.

Design that tells a story

The brand’s logo and colours have been carefully selected to represent the various aspects of Honduras:

• Blue: Symbolises marine life and beautiful Caribbean beaches.
• Orange: Represents Mayan heritage and archaeological sites.
• Red: Refers to the bright plumage of the red guacamaya, the national emblem.
• Green: Refers to coral reefs and marine biodiversity.
• Yellow: Celebrates the cultural richness of the country’s many ethnic groups.

These graphic elements reflect the beauty and diversity of Honduras, while underlining the uniqueness of each region. The brand is an open invitation to explore a country where nature and culture come together to offer unique experiences.

An emblematic launch at the heart of Honduran culture

The launch event was much more than a simple presentation. It brought together leading figures in Honduran tourism and culture, including Boris Iraheta, Secretary General of the Central American Tourism Promotion Agency (CATA), and Andrés Ehrler, President of the Honduran National Chamber of Tourism. The programme included performances by the Banda de los Supremos Poderes and singer Jackie Espinal, which helped to create a festive atmosphere full of national pride.

Participants enjoyed artistic and cultural presentations that highlighted the richness of Honduran heritage. The event served as a showcase for Honduras as a must-visit destination in Central America.

A Promotion and Engagement Strategy

“Honduras, Naturalmente Tuya” is an initiative that goes far beyond simply promoting tourism. It seeks to unite Hondurans around a positive image of their country, while attracting international visitors. With campaigns focusing on sustainability and authenticity, the IHT hopes to position Honduras as a regional leader in responsible tourism, capable of seducing visitors with its natural beauty and warm welcome.

The new brand is also seen as a strategic tool for strengthening the local economy, by stimulating the tourism sector, which plays a key role in the country’s development. By incorporating elements of national pride and highlighting the unique assets of Honduras, ‘Honduras, Naturalmente Tuya’ stands out as a strong symbol of the country’s commitment to promoting its heritage and projecting itself on the world stage.

With this initiative, Honduras is reinventing itself and positioning itself as a place where every corner tells a story, where every colour vibrates with authenticity, and where every visit is an invitation to experience something truly special.

Photos: Honduran Tourism Institute