São Paulo: Metropolis of Contrasts and Cultural Capital of Brazil

São Paulo, the unofficial capital of modern Brazil, is a metropolis that never sleeps, a melting pot of cultures where art, gastronomy and innovation meet. With its soaring skyscrapers, verdant parks and avant-garde art scene, São Paulo is the symbol of a Brazil that is resolutely looking to the future.


A cultural giant

São Paulo, nicknamed “Sampa”, is a veritable cultural crossroads in Brazil. The city is home to world-renowned artistic institutions that attract visitors from all walks of life. The Museo de Arte de São Paulo (MASP) is famous for its impressive collection of European art, suspended in an airy, luminous space. Not far away, the Pinacoteca exhibits masterpieces of Brazilian art, offering a journey through the country’s artistic history. For lovers of contemporary art, the Museum of Modern Art (MAM) in Ibirapuera Park presents innovative exhibitions. São Paulo is also home to São Paulo Fashion Week, a must-see event for fashion enthusiasts.


A few must-sees

Avenida Paulista: The city’s cultural and financial artery, lined with museums including the MASP, cultural centres and parks. On Sundays you can find antique and craft markets.

Mercado Municipal: A historic market where you can sample local specialities and discover a variety of fresh produce.

Metropolitan Cathedral: A masterpiece of Gothic architecture, dominating the centre of São Paulo from its impressive towers.

 Vila Madalena: One of the world’s leading street art areas, don’t miss the Beco do Batman and its splendid frescoes.

Edifício Itália: One of the city’s tallest buildings, offering panoramic views of São Paulo from its top-floor restaurant.



Paulista Gastronomy: A Melting Pot of Flavours

São Paulo’s gastronomic scene is a reflection of its cultural diversity, offering a range of cuisines from all over the world. The Liberdade district, the largest Japanese district outside Japan, offers an authentic Japanese culinary experience. In March 2024, the Michelin Guide will make its grand return to Brazil, highlighting São Paulo’s outstanding restaurants. This recognition underlines the excellence and innovation of the city’s gastronomy, promising gourmets an exceptional culinary experience. For fans of traditional Brazilian cuisine, the local dish is virado, but you can also enjoy excellent feijoada, Brazil’s national dish.


Our article: The Michelin Guide will make its comeback in Brazil in 2024


An exciting nightlife

São Paulo’s nightlife is second to none. The city offers a variety of experiences, from the bohemian bars of Vila Madalena to the samba clubs where music and dance set hearts aflame until the early hours of the morning. Each neighbourhood offers its own version of Paulista nightlife, promising unforgettable evenings.



Urban oases and green spaces

In the midst of its urban landscape, São Paulo surprises with its vast green spaces. Ibirapuera Park is the lungs of the city, a space where nature and works of art – notably by Oscar Niemeyer – blend harmoniously. It’s a meeting place for sports enthusiasts, families and anyone looking for a moment of tranquillity.


Around São Paulo: an invitation to adventure

The region around São Paulo has something for everyone. The beaches of Santos and Guarujá are just a few hours away, offering sun, sea and sand. For nature lovers, the Serra da Cantareira offers hikes through one of the world’s largest urban forests.


When should you visit São Paulo?

São Paulo can be visited all year round, thanks to its pleasant climate. However, to experience the city at its cultural peak, plan your visit around the many festivals and events, such as the Brazilian Formula 1 Grand Prix.



São Paulo is a city of contrasts, where tradition and modernity merge to create a unique urban experience. It’s a destination that defies expectations, stimulating all the senses, immersing visitors in the frenetic pace of Brazilian life while offering moments of peace in its urban oases. São Paulo is a city to be experienced, felt and explored in all its splendour.



Photos: Rogerio Cassimiro/MTur


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