The G20 and the Promotion of Sustainable Tourism: A Commitment for the Future

The recent G20 summit in Rio de Janeiro highlighted the growing importance of sustainable tourism as an economic driver for the future. Discussions highlighted the need to promote environmentally friendly and socially responsible tourism practices, particularly in a world increasingly aware of the impacts of climate change and sustainability.


Embratur: Plea for Sustainable Tourism

At the G20 meeting, Marcelo Freixo, President of Embratur, the Brazilian tourism promotion agency, defended the idea that sustainable tourism should be seen as a key economic activity for the future. He stressed that sustainable tourism can generate jobs, stimulate local economies and contribute to the preservation of natural ecosystems.


The Key Themes of the G20 Tourism Meeting

Sustainability and development were at the heart of discussions at the G20 Tourism Meeting. Participants explored various ways of promoting more responsible and sustainable tourism, in particular through :

  • Reducing the Carbon Footprint: Discussions focused on the need to reduce carbon emissions in the tourism sector, by encouraging the use of green technologies and greener travel practices.
  • Preservation of Natural Resources: Delegates highlighted the importance of protecting natural habitats and water resources, adopting conservation policies and raising awareness of environmental issues among tourists.
  • Involvement of local communities: It was stressed that sustainable tourism must involve local communities, offering them economic opportunities while respecting their cultures and traditions.


Embratur’s proposals

Embratur presented a number of concrete proposals to encourage the development of sustainable tourism. These include the creation of certification programmes for environmentally-friendly tourism businesses, support for local conservation initiatives and the promotion of eco-responsible destinations.

Embratur has also called for greater international collaboration to share best practice and develop global standards for sustainable tourism. This approach aims to harmonise global efforts and ensure that all countries reap the benefits of sustainable tourism.


So let’s look to the future rather than the past. And let’s bring all the solutions that exist in tourism today to make this house a better place. Welcome to Brazil. Brazil has its doors open, just as Christ the Redeemer has his arms open“, said Marcelo Freixo.


Prospects for the future

Sustainable tourism represents a significant opportunity for global economies, particularly in developing countries where tourism can be a crucial driver of economic growth. By adopting sustainable practices, nations can not only protect their natural resources but also improve the quality of life of their populations.

The G20, as an influential international forum, plays a key role in promoting these initiatives. By promoting sustainable tourism, G20 members are showing the way to a greener, more prosperous future.



The G20 Tourism Summit marked a turning point in the recognition of sustainable tourism as a vital economic activity for the future, underlining that the world is moving towards an era where tourism not only generates economic benefits but also protects the environment and supports local communities.



Photos: G20 & Embratur


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