Visit Argentina presents its new visual identity
Based on the concept of “Infinity”, to encompass the multiple possibilities for world travellers to discover Argentina, the new visual identity of Visit Argentina, which was already exhibited at FITUR 2021, is fundamentally distinguished by its modern and diverse spirit.
Wide open spaces? Yes. Nature? Yes. Seas and mountains? Yes. Seas and mountains? Argentina’s geographical diversity is incredible and offers travellers an inexhaustible choice of itineraries to discover and experience the country.
Based on this basic idea, crystallised by the concept of “Infinity”, Argentina’s National Institute for Tourism Promotion (INPROTUR) presented its new visual identity on the first day of the FITUR 2021 international tourism trade fair, which was held from 19 to 23 May in Spain.
“We took “infinity” as the main idea to represent the multiplicity of options available to tourists who come to visit Argentina.
The aim was to offer a clear and strong representation of Visit Argentina’s values. Once the health conditions allow it, we propose a country of more than 5,000 kilometres from north to south, safe, renewed and waiting with open arms for the international travel community”, said Ricardo Sosa, Executive Secretary of INPROTUR.
The elements that define the new identity and that seek to have an impact on tourism activity highlight the Great Spaces, through their diversity and contrasts, but also that inexhaustible offer in a country that has everything to please: culture, nature, architecture, gastronomy, the warm welcome of its people and more.
The symbol of infinity is associated with binoculars to see into the distance, the wheels of a car to travel around the country, a bicycle, the waves of the Argentinean sea, the attentive eyes of our people and everything else a tourist can imagine.
Given the current impossibility of travelling around the world due to the pandemic, INPROTUR invites you to dream of this adventure in Argentina: “We are waiting for you, we are preparing and as soon as the health conditions allow it, you will be able to travel through the infinite universe of the six Argentinean regions again”.
Source : INPROTUR
The Uruguayan Ministry of Tourism has concluded a promotion agreement with Iberia
LATAM NEWS The Uruguayan Ministry of Tourism has concluded a promotion agreement with Iberia The Uruguayan Ministry of Tourism has announced an agreement with Iberia, whereby an ambitious promotional campaign will be carried out to promote this South American...
Two luxury cruises to sail the Magdalena River in Colombia
LATAM NEWS Two luxury cruises to sail the Magdalena River in Colombia From 2024 onwards, the first luxury river cruise ships will sail on the Magdalena River - the most important river in Colombia - and they will be operated by AmaWaterways, an American company...
Tingo María National Park in Peru awarded at Green Destinations Story Awards
LATAM NEWS Tingo María National Park in Peru awarded at Green Destinations Story Awards Tingo Maria National Park was awarded in the 'thriving communities' category for its biodiversity, community work and commitment to environmental protection. The award was...