Harris Whitbeck, an experienced journalist and television producer, has been appointed Director General of the Guatemalan Institute of Tourism (INGUAT) for the period 2024-2028. This appointment, made by the government of the new president Bernardo Arévalo, marks an important turning point for tourism in Guatemala.
Harris Whitbeck, who holds degrees in journalism from Columbia University in New York and international relations from Washington College in Chestertown, spent 18 years as a correspondent and Latin America bureau chief for CNN. He brings with him a wealth of experience in international relations and communications. His career as a journalist has seen him work with channels such as the Discovery Channel, Al Jazeera and the China Global Television Network. He is the recipient of prestigious awards such as the Silver Baton from Dupont-Columbia University and has been nominated for several Emmy Awards.
“Today, joining the INGUAT team as director allows me to serve my country, presenting our best stories to the world and thus stimulating development through tourism in every corner of Guatemala”.
As an active member of various educational and tourism organisations, including the Guatemalan Chamber of Tourism (CAMTUR), Harris Whitbeck has demonstrated a deep commitment to the development of tourism and culture in Guatemala.
Ericka Guillermo has been appointed Sub-Director General of INGUAT. With over 20 years’ experience in the direction and management of public and private sector institutions, Ericka Guillermo will bring significant expertise in marketing, international trade and tourism development. She played a key role in the formulation and implementation of the Sustainable Tourism Plan 2015-2025.
The main objective of INGUAT’s new management is to position Guatemala as one of Latin America’s top three destinations. The strategic plan for 2024-2028 includes promoting alliances with local communities and governments, entrepreneurs, tourism operators and public-private initiatives to improve airport and road infrastructures.
INGUAT’s new management is committed to promoting sustainable tourism and strengthening Guatemala’s position as a major tourist destination in Latin America.
Source and photos: INGUAT
