After reaching an all-time high of over 3 million passengers in 2024, an increase of almost 15% on the previous year—Guatemala is experiencing a tourism boom and continues to gain recognition as a premier travel destination in Central America. In line with this momentum, National Geographic Traveller has announced a special edition dedicated to the country, highlighting its unique cultural, natural, and archaeological treasures.
Harris Whitbeck, director of the Guatemalan Institute of Tourism (INGUAT), shared the news on Instagram, unveiling the magazine’s cover. This special issue, to be released alongside the April edition, will include a 36-page guide featuring some of Guatemala’s must-visit destinations.
Last October, Guatemala was named in National Geographic Traveller’s Best of the World 2025 list, under the category of the most thrilling travel experiences, with a hike up the Volcán de Fuego. Other Latin American destinations included in the ranking were: The Brazilian Cerrado, known for its astonishing biodiversity Guadalajara, Mexico, recognized for its International Mariachi Festival
A Journey Through the Pages
This special issue will take readers on a journey through Guatemala’s breathtaking landscapes, rich history, and deeply rooted traditions.
Highlights of the Special Issue :
- Antigua Guatemala: A UNESCO World Heritage Site, Antigua is home to architectural gems such as the San José Cathedral and the iconic Santa Catalina Arch. The city also serves as the gateway to the region’s volcanoes—Agua, Fuego, and Acatenango, each offering geological wonders and breathtaking hikes.
Our article: Antigua: An Enchanting Journey Through Guatemalan History and Culture
- Lake Atitlán: Surrounded by towering volcanoes, Lake Atitlán was once described by explorer and naturalist Alexander von Humboldt as “the most beautiful lake in the world.” Beyond its mesmerizing scenery, Atitlán offers a deep dive into the indigenous Mayan heritage, with local communities preserving their cultural traditions and crafts.
Our article: Lake Atitlán, Guatemala: A Reflection of Volcanoes and a Cradle of Mayan Heritage
- The Petén Jungle: This dense jungle is home to Tikal, one of Guatemala’s most significant archaeological sites. Its towering temples and pyramids stand as testaments to the greatness of this once-thriving Maya city, one of the most influential urban centers of its time.
Our article: El Petén: The Jungle has covered the Mayan Culture in Guatemala
A Recognition That Strengthens Guatemala’s Tourism Growth
Guatemala further cements its reputation on the global travel stage. This recognition is no coincidence—it is the result of a well-executed strategy, combining government efforts, destination promotion, private initiatives, and community involvement.
This special edition is expected to further enhance Guatemala’s image as a must-visit destination for years to come while promoting responsible and sustainable tourism. It marks another step toward global recognition for a country that continues to unveil its treasures to travelers seeking authentic and immersive experiences.
